The IPA has today (16th March) revealed the shortlist for the Scotland Student Advertising Awards 2018. Entrants were tasked with creating an advertising campaign for Scottish arts-in-health charity Hearts & Minds.
The shortlist comprises five teams of students who have come up with a variety of creative ideas including clown shoes, balloons and construction signs to help raise awareness and donations for the charity.
The shortlisted teams are:
The winning team will win a paid internship at one of Scotland’s top advertising agencies represented on the judging panel.
Chair of Judges and Chief Executive Officer of Hearts & Minds, Michelle Armstrong said; “It has been an absolute privilege being a part of this year’s Awards. It was great to see the diverse skills of all the students who took part and the quality of the entries were exceptionally high; the creative skills and imagination of the students really shone through.
I would like to say a huge thank you to everyone who was involved, and congratulations to the five entries that we have shortlisted to go through to the next stage.”
The winners will be announced on 10th May at the annual IPA Scotland Members’ Reception in Edinburgh.
IPA Scotland Student Advertising Awards Judges:
Hearts & Minds’ mission is to maximise opportunities for all vulnerable people, those affected by ill health and those who are thought of as ‘hard to reach’, by positively transforming care environments across Scotland, through the performing arts. Their philosophy is to always look beyond the illness and ability of the person, to their individual psychological and emotional needs, thereby helping to overcome challenges such as stress, pain, frustration, loss of control and grief. For more information visit www.heartsminds.org.uk.