IPA Director General Paul Bainsfair has welcomed the Home Office's Online Harms White Paper, which outlines it's plans for online safety measures.
Says Paul Bainsfair, Director General, IPA: “We welcome today’s Online Harms White Paper from the Government which sets out plans for a world-leading package of online safety measures. The IPA has been consistently calling for measures to maximise brand safety on online platforms. Reputable brands and advertising agencies would never want to be associated with harmful content or to unwittingly fund antisocial or terrorist activity. We have a vested interest in working with Government to solve the issues identified in this White Paper. Advertising is a responsible industry as evidenced by our strict codes of advertising practice. And it is our intention that this remains so, so we too will be reviewing the contents of the White Paper over the course of the next few weeks so we can respond by the Consultation deadline of the 1st July 2019.”