IPA welcomes Parliament backing importance of creative industries to UK’s economic future

More than 90% of MPs in a new survey believe the UK creative industries are vitally important to the future of the UK’s economy, job creation and positive perceptions of Brand Britain.

The poll by Dods Research for the industry members of the Creative Industries Council (CIC) also found that MPs’ support to prioritise the creative industries on their own political parties’ agendas has increased since similar surveys were conducted in 2014 and 2015.

In the latest research, 75% of MPs agreed that creative industries should be high on their party’s agenda, up from 61% in 2014.

There was also widespread agreement about the importance of the creative industries to the future growth of the UK’s main cities. This growth contribution was deemed to be most important in London (95% of MPs), Edinburgh (94%), Manchester (93%) and Liverpool (90%).

However, MPs were divided over the impact of Brexit on the creative industries, with 45% of respondents believing Brexit would involve a positive impact and 46% anticipating a negative one. Only 9% believed Brexit would have involve no change for the creative industries.

There was also some divergence of opinion when MPs were asked to choose from a list of likely long-term drivers of success for the UK creative industries.  

Developing UK skills and upgrading broadband infrastructure were cited by 79% and 70% of respondents, closely followed by development of creative clusters (64%) and support for starting and growing creative businesses (62%).

There was less support for investing in science, research and innovation (43%).

Minister for Creative Industries Matt Hancock said: “As this report highlights, the UK’s world-leading creative industries are valued by MPs across the political divide.

“We are committed to helping this vital economic sector to grow and develop, and through the Industrial Strategy, are working with industry leaders to develop a Sector Deal that helps seize future opportunities.”

Releasing the poll results at a Parliamentary reception, Nicola Mendelsohn CBE, Industry Co-Chair of the CIC and VP EMEA, Facebook, welcomed the increase in MPs “from constituencies round the country, making the development of the creative industries a political priority.

She added: “London remains our hub, but there is significant growth in regions around the UK.

“Working in partnership with Government, our aim is to use British creativity to inspire the UK and the world: with a strategy for growth which will focus on developing UK skills, supporting businesses to start and grow, and boosting exports and inward investment.”

The UK’s creative industries are a global success story, contributing £87.4bn* in Gross Value Added to the UK economy in 2015.

Creative industries account for an estimated 248,800 enterprises – or almost one in eight of all UK firms – and there are 3.04m creative jobs** in the UK economy as a whole.

The creative industries exported £21.2bn of services and £14.7bn of goods in 2015, growing faster than exports in the rest of the UK economy.  

For more statistics, visit www.thecreativeindustries.co.uk

Photos of the Creative Industries Council Autumn Reception can be found here.

Last updated 21 January 2022