Once again the IPA will be attending SXSW Interactive Festival (8th-12th March) and will be offering you, our agencies, support on the ground in Austin, Texas along with curating our learnings via our online channels and UK-wide roadshow.
Says Nigel Gwilliam, IPA Director of Media Affairs, who will be attending with IPA Membership Manager, Nick Hoile: “South By South West is where creative minds come together to drive the conversation and engage in creative problem solving around tech, entertainment, and culture. It’s always difficult to predict exactly what the key themes will be before actually attending, but the organisers have picked out a number of trends where they believe ideas and technology will interact to shape the future. These include ‘Conquering an Era of Digital Distrust’, ‘XR – Cross Reality – is Now’, and ‘Blockchain is Building Web 3.0’… as well as the billion dollar legal weed industry with ‘The Evolving Cannabis Consumer.’”
How you can join us on the SXSWi journey:
Are you attending? If so, email Nick Hoile and we can keep you up-to-date with our IPA activity out there – and can you let you know the details of our pre-SXSW drinks in London. If someone else at your agency is attending instead, please forward this email to them.
This is the best way to stay connected in Austin. If you’d like to be added to the IPA’s dedicated SXSW Whatsapp group, email Nick with your mobile number.
Join us at nightly pop-up bars in Austin to catch-up and discuss the day’s highlights – stay posted via email and the Whatsapp Group for the details.
We’ll be heading to a number of sessions, including:
Do let us know if your agency is presenting and we will be happy to promote it and come along.
On Twitter @The_IPA #IPASXSW
We will be attending and live tweeting.
On our IPA blog
We will be posting various blog articles on key festival trends and highlights. If you’re interested in writing something for us, please get in touch.
We will be disseminating the key trends to come out of SXSWi via our UK-wide roadshow through late March to early May. Tickets will be available on our website shortly. To register your interest email Nick.