The IPA will be once again be heading to SXSW Interactive Festival (8th-12th March) and will be offering you, our agencies, support on the ground in Austin and will be sharing our learnings and highlights online and through a UK-wide roadshow.
Nigel Gwilliam, IPA Director of Media Affairs will be in Austin, along with IPA Membership Manager, Nick Hoile. In anticipation of the festival, Nigel comments “South By South West is where creative minds come together to drive the conversation and engage in creative problem solving around tech, entertainment, and culture. It’s always difficult to predict exactly what the key themes will be before actually attending, but the organisers have picked out a number of trends where they believe ideas and technology will interact to shape the future. These include ‘Conquering an Era of Digital Distrust’, ‘XR – Cross Reality – is Now’, and ‘Blockchain is Building Web 3.0’… as well as the billion dollar legal weed industry with ‘The Evolving Cannabis Consumer’”.
Are you attending? If so, email Nick Hoile who will add you to our Whatsapp group and emails, to ensure you don't miss out...
This is the best way to stay connected in Austin. If you’d like to be added to the IPA’s dedicated SXSW Whatsapp group, email Nick with your mobile number.
Join us at nightly pop-up bars in Austin to catch-up and discuss the day’s highlights – stay posted via email and the Whatsapp Group for the details.
We’ll be heading to a number of sessions, including:
Please let us know if you or anyone from your agency is speaking at the festival and we’ll promote them via our email updates, LinkedIn and Twitter.
On Twitter @The_IPA #IPASXSW
We will be attending and live tweeting.
On our IPA blog
We will be posting various blog articles on key festival trends and highlights. If you’re interested in writing something for us, please get in touch.
On our return from Austin, we will be hosting a series of SXSW debrief events around the UK, which will be free for members to attend. Please select the debrief you’d like to attend from the list below and book your free place: