Join us for SXSWi in the US and UK

The IPA will be once again be heading to SXSW Interactive Festival (8th-12th March) and will be offering you, our agencies, support on the ground in Austin and will be sharing our learnings and highlights online and through a UK-wide roadshow.

Join us for SXSWi in the US and UK

Nigel Gwilliam, IPA Director of Media Affairs will be in Austin, along with IPA Membership Manager, Nick Hoile. In anticipation of the festival, Nigel comments “South By South West is where creative minds come together to drive the conversation and engage in creative problem solving around tech, entertainment, and culture. It’s always difficult to predict exactly what the key themes will be before actually attending, but the organisers have picked out a number of trends where they believe ideas and technology will interact to shape the future. These include ‘Conquering an Era of Digital Distrust’, ‘XR – Cross Reality – is Now’, and ‘Blockchain is Building Web 3.0’… as well as the billion dollar legal weed industry with ‘The Evolving Cannabis Consumer’”.

If you’re heading to Texas in person:

On email

Are you attending? If so, email Nick Hoile who will add you to our Whatsapp group and emails, to ensure you don't miss out...

On Whatsapp

This is the best way to stay connected in Austin. If you’d like to be added to the IPA’s dedicated SXSW Whatsapp group, email Nick with your mobile number.

On the ground

Join us at nightly pop-up bars in Austin to catch-up and discuss the day’s highlights – stay posted via email and the Whatsapp Group for the details.

We’ll be heading to a number of sessions, including:

Please let us know if you or anyone from your agency is speaking at the festival and we’ll promote them via our email updates, LinkedIn and Twitter.

But if you’re not heading to South By yourself, fear not…

You can follow our learnings on social media

On Twitter @The_IPA #IPASXSW

We will be attending and live tweeting.

On our IPA blog

We will be posting various blog articles on key festival trends and highlights. If you’re interested in writing something for us, please get in touch.

Or join our free SXSW debrief events around the country

On our return from Austin, we will be hosting a series of SXSW debrief events around the UK, which will be free for members to attend. Please select the debrief you’d like to attend from the list below and book your free place: