Agencies have named MailOnline/Associated as the best media owner to work it, and Flashtalking as the best Ad:tech supplier to work with, in the IPA’s Autumn Media Owner and Ad:tech Supplier surveys.
The purpose of the survey is to keep agencies informed on which media owners and ad:tech suppliers deliver the highest levels of service and which ones have shown a commitment to continually improving digital standards.
Over 80% of respondents (80.9%) agreed or strongly agreed that the overall experience of working with MailOnline/Associated was good. They were followed by Telegraph.co.uk (79.2%), Captify (78.9%) and Quantcast (75.8%).
While MailOnline/Associated leads among Crossover Media, Captify leads among Ad Networks/Exchanges and Sales Houses, and Oath (66.3%) remains top among Online Pure Plays.
Flashtalking continues to lead among Ad:tech suppliers, with 63.6% of respondents agreeing that working with them was a good experience. Only two other Ad:tech suppliers, Sizmek (62.2%) and Moat (61.8%), scored over 60% in this category.
For the first time the Autumn Survey includes the JICWEBS Digital Trading Standards Group Status of each supplier. Of the 22 listed suppliers, 16 are DTSG Signatories and 12 of these are certified. DTSG Brand Safety Signatories have signed up to JICWEBS to be independently verified, while DTSG Certified means the business has had their brand safety policies and processes independently verified, and have received a seal of approval.
Other key findings:
Media Owner Survey:
Ad:tech Supplier Survey:
Says Nigel Gwilliam, Director of Media Affairs, IPA: “It is imperative that agencies know which media owners show a consistent commitment to improving their quality of service, which is why the IPA’s Media Owner and Ad:tech Supplier surveys are so important. Congratulations to MailOnline/Associated and Flashtalking for leading the way in the Autumn Survey in this regard.
“I’m also delighted that this year’s Media Owners Survey highlights each media owner’s DTSG Status, demonstrating their commitment and responsibility towards ensuring better brand safety, and providing valuable insights for agencies.”