McCann was named Effectiveness Network of the Year at the 2018 IPA Effectiveness Awards, picking up the coveted award after winning a combined four prizes (one gold, one silver, one bronze and one special prize).
McCann London took home a gold award and the #IPASocialWorks Special Prize for Best Use of Social Media for their L’Oréal True Match campaign that used a diverse range of influencers to recruit previously excluded. In addition, McCann Manchester won a silver and a bronze for its Aldi case studies, charting the supermarket’s ‘Everyday Amazing’ and Christmas campaigns.
Says Neil Godber, Convenor of Judges and Head of Planning, J. Walter Thompson London: “Between their London and Manchester offices, McCann entered three outstanding and unique campaigns that showcase the adaptability and breadth of ability across the network. Particularly impressive was their work with L’Oréal True Match, which was a brilliant example of how marketing communications can help change the cosmetic industry for the better.”
The Special Prize for Effectiveness Network of the Year goes to the agency brand with at least two winning papers from at least two agency offices that accumulates the most judging points. *
The 2018 IPA Effectiveness Awards are the world’s most rigorous and prestigious Awards scheme with entrants having to prove the payback of their communications activity. In total nine gold, 18 silver and 11 bronze prizes, along with 10 special prizes, were awarded to companies from six countries.
Full list of 2018 IPA Effectiveness Awards Winners:
The 2018 Effectiveness Awards are sponsored by DBS Data, Facebook, Google, Marsh, Newsworks, Radiocentre, System1, Thinkbox and Warc.
Full details about the winning campaigns and additional effectiveness content, including what the judges thought, can be found on the IPA website or WARC.