McCann named Effectiveness Network of Year at IPA Awards

McCann was named Effectiveness Network of the Year at last night’s (9th October) 2018 IPA Effectiveness Awards, picking up the coveted award after winning a combined four prizes (one gold, one silver, one bronze and one special prize).

McCann named Effectiveness Network of Year at IPA Awards

McCann London took home a gold award and the #IPASocialWorks Special Prize for Best Use of Social Media for their L’Oréal True Match campaign that used a diverse range of influencers to recruit previously excluded. In addition, McCann Manchester won a silver and a bronze for its Aldi case studies, charting the supermarket’s ‘Everyday Amazing’ and Christmas campaigns.

Says Neil Godber, Convenor of Judges and Head of Planning, J. Walter Thompson London: “Between their London and Manchester offices, McCann entered three outstanding and unique campaigns that showcase the adaptability and breadth of ability across the network. Particularly impressive was their work with L’Oréal True Match, which was a brilliant example of how marketing communications can help change the cosmetic industry for the better.”

The Special Prize for Effectiveness Network of the Year goes to the agency brand with at least two winning papers from at least two agency offices that accumulates the most judging points. *

The 2018 IPA Effectiveness Awards are the world’s most rigorous and prestigious Awards scheme with entrants having to prove the payback of their communications activity. In total nine gold, 18 silver and 11 bronze prizes, along with 10 special prizes, were awarded to companies from six countries.

Full list of 2018 IPA Effectiveness Awards Winners:

Special Prizes:

  • Grand Prix – sponsored by Thinkbox:
    • Audi UK by BBH - Beauty and brains: How we supercharged the Audi premium 2015-2018
  • Effectiveness Network of the Year
    • McCann
  • Effectiveness Company of the Year
    • BBH
  • The Simon Broadbent Prize for Best Dedication to Effectiveness – sponsored by Newsworks
    • Diageo
  • The President’s Prize for Best Use of Tech Led Data – sponsored by Google
    • Prospan (Flordis Australia) by AFFINITY - The world's first cough predictor
  • The Channon Prize for Best New Learning – sponsored by Radiocentre
    • Direct Line Group by Direct Line Group and Ebiquity - They went short. We went long
  • The Tim Broadbent Prize for Best International – sponsored by WARC
    • Heineken by Publicis Italy - A Game Changer: How Heineken reinvented its champions league communications
  • Best Multi-Market – sponsored by System 1
    • Heineken by Publicis Italy - A Game Changer: How Heineken reinvented its champions league communications
  • Best Small Budget – sponsored by DBS Data
    • Ella's Kitchen by Havas London - Selling up doesn’t mean selling out
  • The #IPASocialWorks Prize for Best Use of Social Media – sponsored by Facebook
    • True Match (L’Oréal Paris) by McCann London - How L'Oréal Paris UK True Match climbed to No.1 by making everyone feel ‘Worth It’

Gold winners:

Silver winners:

Bronze winners:

The 2018 Effectiveness Awards are sponsored by DBS Data, Facebook, Google, Marsh, Newsworks, Radiocentre, System1, Thinkbox and Warc.

Full details about the winning campaigns and additional effectiveness content, including what the judges thought, can be found on the IPA website or WARC.