New apprenticeship scheme for agencies

The Institute of Apprenticeships (IfA) has agreed the industry's first apprenticeship standard.

Called the ‘Advertising and Media Executive’ Standard, it has been designed by the industry for the industry and can be funded by agencies through their Apprenticeship Levy and incorporated into their training programmes.

The 12-18-month Level 3 Apprenticeship is designed to fit around the new recruits’ day jobs and incorporates the IPA’s award-winning Foundation Certificate to provide them with a comprehensive support package to kick off their career in advertising.

Agencies involved in creating the standard are: 360i, Across The Pond, AMV BBDO, Bray Leino, BBJ&K, Elvis, FCB Inferno, Generation Media, Goodstuff, GreenHouse,Group M, Hunterlodge, J.Walter Thompson, Karmarama, Leo Burnett, Manning Gottlieb OMD, MBA, MediaCom North, mcgarrybowen, Mindshare, Momentum, M/Six, Mullen Lowe Group, Omnicom Media Group, PHD Media, Posterscope MKTG PSI, Publicis Media, RAPP, The & Partnership, Total Media, VCCP Media. The Group is being supported by the IPA and by Creative Pioneers’ partner Arch Apprentices.

Says Ben Rowland, Co-Founder, Arch Apprentices: “We are delighted that we are one step closer to the new apprenticeship programme built by and for the advertising industry.  We know how much demand there will be for this and we are looking forward to when it is fully ‘live’, we hope some time in the early autumn.”

The Standard forms part of the Creative Pioneers 2 Apprenticeship portfolio.