The IPA has this week launched its re-developed Foundation Certificate, adding AI, AR and programmatic buying, to reflect the full scope of the media landscape in the digital era.
Client and agency experts including Stephen Woodford, Sir John Hegarty and Verica Djurdjevic have contributed to the new-look syllabus.
The 30-hour online programme, which culminates in two-hour offline exam, is divided into seven modules covering:
These modules are delivered on a mobile optimised platform through PDFs, webinars, podcasts, expert opinion videos and interactive content.
Says Patrick Mills, Director of Membership and Professional Development, IPA: “The Foundation Certificate has become a rite of passage for everyone entering our industry, with more than 10,000 people passing the exam since its inception in 2003. To make sure that the programme maintains its place as the essential industry overview of all areas of advertising, we have added a wealth of fresh content that helps the Foundation Certificate represent the modern media landscape in all its forms.”
We asked some of the contributors to the new Foundation Certificate learning to share their wisdom with the latest delegates - here's what they had to say:
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*Including an interactive video ‘A look at the creative process’ sponsored by iris Worldwide