Four agencies join IPA membership

Evolve OOH, Media Reach Advertising, Pablo London and True Agency join the IPA as member agencies.

Evolve OOH, Media Reach Advertising, Pablo London and True Agency were elected into IPA membership at its quarterly council meeting (19 September).

Evolve OOH

Based in London, Evolve OOH is an independent OOH specialist agency. Evolve uses today’s data as currency to identify consumers in out of home environments globally. Founded in 2018, it works with agencies and advertisers to ensure they benefit from the best that OOH has to offer internationally.

Says Robin Hall, CEO, Evolve OOH: “We believe in nurturing talent, fostering positive relationships and challenging conventional thinking. IPA membership gives us some guidelines for these principles and is a key part of our development strategy. The experience and support from the industry will be essential in us building a progressive, responsible business in these rapidly changing times.”

Mediareach Advertising

Mediareach Advertising is an integrated agency based in London. Founded in 1987, Mediareach was previously in IPA membership from 2005-2018. Its clients include ABF, Typhoo, Ring Central, DKMS, CSS Gov Comms, XOOM.

Says Saad Al-Saraf, CEO, Mediareach Advertising: “We are optimistic about the future and have seen double digit growth in the sector. We are keen to actively participate in IPA committees and to work collaboratively with other members to achieve the common goals in bringing added value to clients and brands.”

Pablo London

Founded in 2002, Pablo London is a creative agency based in London. Clients include Carlsberg Group, Hovis and Nike.

Says Gareth Mercer, Founder of Pablo: “Pablo means humble. We have a humble ambition. To create talked about ideas that drive brand growth for our clients. We get to talk about ideas through creating active brand platforms, that demonstrate brand purpose, we then tell these stories in innovative ways. We believe in the IPA. To set standards, raise the bar on training, generate insight and share creativity in our industry helping us progress our people and our ambition.”

True Agency

True is a creative B2B agency based in London whose clients include EY (Ernst & Young), Micro Focus, ROCKWOOL, Yell and OKI. Founded in 2012, the agency marries traditional advertising principles with through-the-funnel thinking, media, data and technology to deliver integrated B2B campaigns that balance awareness and performance.

Said Cos Mingides, Co-founder of True: “As well as the professional and legal support, for us, there is nothing more important than recruiting and nurturing the best talent. Becoming a member of the IPA enables us to support the continuous professional development and growth of our team in a way which we could not have done before.”

More information about IPA membership