Northern agencies assemble to showcase their effectiveness

Eleven IPA agencies will unite to showcase the effectiveness of their campaigns at a dedicated IPA Effectiveness Pavilion, hosted as part of Prolific North Live.

The Pavilion will feature presentations and case studies from BJL, Cravens, Dentsu Aegis Network, Drummond Central, Everything Different, McCann, MEC, MediaCom, One, TBWA and The Market Creative.

Says Jackie Holt, Managing Partner at BJL and an IPA City Head, “We’ve seen a real step-change happening across advertising and communications. No matter what the size of investment, there’s a need to deliver tangible commercial value to the brand and the business and therefore marketing planning that’s rooted in foresight and evidence-based decision making.

“The IPA has a long-term commitment to strengthening marketing accountability and this is an opportunity for key member agencies to share, inspire and discuss diverse strategies, tools and case studies.”

The IPA Effectiveness Pavilion is being hosted as part of Prolific North Live at EventCity in Manchester. In total, there will be 120 exhibitors and over 4,000 attendees from leaders in digital innovation, marketing, branding, advertising, media, broadcasters and other business leaders in the creative and media sectors. The event is designed to connect, motivate and inspire and you can attend for free by booking here. http://live.prolificnorth.co.uk/