Patrick Mills, currently the IPA’s Director of Professional Development, will succeed John Oldfield as IPA Membership Director when he leaves on the 31st July 2017. Patrick will become IPA Director of Membership and Professional Development.
The merging of these two roles reflects a new emphasis by the IPA on growing personal membership through its training and qualifications programme in light of its new Charter status. It also simplifies its leadership structure.
Under Mills the IPA will be looking to rapidly build on its Accredited MIPA programme as well as building on the good work right across the UK in creating city hubs of excellence through thought leadership, events, learning and development. He will also be working with the Membership Committee to continue to evolve the IPA corporate membership offering so that IPA membership always reflects the fast changing world agencies exist in, attracts the best in the industry and delivers value to those in the fold. This includes the new Accelerator subscription service for start-up agencies, to help them grow their businesses and qualify for membership.
Mills will be supported by two Associate Directors: Tom Mott in Membership and Louise Hinchliffe in Professional Development.
Tom will be responsible for member retention and recruitment as well as continuing to be Secretary to the IPA Council.
Louise will be responsible for day-to-day operations in Professional Development covering CPD, courses and qualifications.
Said Patrick Mills: “With the IPA focus now on advancing the profession of advertising I am looking forward to the challenges of this more expansive role which will see Membership and Professional Development working hand in hand across a number of key issues. I am hugely appreciative of the loyalty of regional and London-based members towards the IPA because of the work done by John Oldfield and his team. I am starting from a strong base and with my two team leaders I intend to ensure the IPA becomes more customer service driven. We already have a very strong UK programme and we will be doing more to expand that offering overseas through a number of key partnerships. We are hugely encouraged by the takeup of our global programme (1000 delegates in 2016) who are all poised to become Accredited MIPAs alongside the UK contingent of 100 who have already engaged with the programme so far this year. The ultimate aim is that the IPA can apply for Chartered status for its individual members in ten years’ time.”
Said IPA Director General Paul Bainsfair: “This was a natural move for Patrick who is extremely popular within the membership and has been working closely with John Oldfield for many years on expanding our qualifications programme both at home and abroad. I have no doubt that he and his team will successfully build on John’s legacy as we move into a new gear to advance the profession of advertising.”