The IPA’s latest report, ‘Why CPD is good for your business’, reveals that on average, Gold accredited agencies – those that have been awarded the IPA’s highest accolade for their outstanding professional development initiatives - have a 97% client retention rate, a 69% pitch conversion rate, save over £158k on recruitment fees, and have an 80% staff retention rate.
The report also provides case studies from 11 of the 41 agencies who were awarded CPD Gold in 2016 that bring to life agency examples of how implementing CPD has made a positive and measurable impact to their businesses.
Case study highlights
Says Sarah Ellis, Head of Marketing Strategy, Sainsburys, Co-Founder, Amazing If and 2015 Chair of Gold judges, “I have been inspired both by the submissions and the dedication of the IPA and my fellow judges in supporting best practice across the industry. The best submissions all demonstrated an inclusive approach to learning and development, where everyone could contribute to and benefit from the opportunity to learn and grow. Those who have hit the tough Gold standard this year should be very proud, but there is no end to learning and development, so please keep exploring and establishing new expectations of excellence.”
To achieve CPD Gold accreditation, companies must provide a submission showing they have employed creativity in building, a vibrant learning culture to support real commercial objectives, and go beyond regular working practices. Find out more here.
To see the full CPD calendar of events please visit the CPD hub.