Stevie to put Spring into IPA Effectiveness Awards judging

Stevie Spring CBE will be Chairman of Judges for the IPA Effectiveness Awards 2020.

Media industry grandee Stevie Spring CBE is to bring her agency and client-side experience, expertise and energy to the IPA Effectiveness Awards, in her role as 2020 Chairman of Judges.

The Effectiveness Awards are the most rigorous and revered competition of their kind, with participating agencies, clients and media owners proving that their communications activity has paid back.

The Chairman of the British Council, Spring, will join Convenor of Judges Sue Unerman and Deputy Convenor Harjot Singh in analysing the submissions into the Awards before presiding over the client judging day and rewarding the winners at a dazzling gala ceremony in October 2020.

Says Stevie Spring: "Over the course of my career, I have enjoyed working both client and agency side. While these experiences have been very varied, the core, shared understanding from both sides is that effective communication can transform businesses. It is the Holy Grail. Which is why I am delighted to be presiding over the judging of this prestigious competition – to be privy to the details of the incredible communications activities underpinning companies' success stories."

Entries are welcomed from communications agencies, media owners or advertisers around the world. They can involve any product category, country or size of budget. Brand activity can be anything from advertising to sponsorship or digital experiences to the development of new products or services. The IPA also encourages entries comprising more than one party and those from non-IPA members. New to the competition for 2019 is Nigel Vaz’s President’s Prize which will award the paper that demonstrates the most effective use of technology to help reimagine how a brand engages with its consumers.

Pre-register for the Awards


Effectiveness Awards key dates:

  • 29 January 2020 - Pre-registration closes
  • 31 March 2020 - Entries close
  • April 2020 - Judging of the entries begins
  • July 2020 - Shortlist announced
  • October 2020 - Awards Ceremony and Dinner as part of EffWeek 2020

Discounts and advice:

Entrants who pre-register their entry before 29 January 2020 can take advantage of a subsidised Awards Advisory Service that will pair them with an experienced mentor to help them create the best possible case. The mentors are all experienced consultants, former Effectiveness Awards judges and prize-winning authors.

Stevie Spring biography:

Stevie Spring CBE was named by GQ magazine as one of the UK’s 100 most connected women and is on the Telegraph list of Britain’s 500 most influential people. She is Chairman of the British Council, the UK's Global arts, culture and English language organisation which has operations  in 117 countries.

Described by The Guardian as 'a media industry grandee', Stevie worked in marketing and television before a 16 year career in advertising agency leadership and was then CEO of two international media companies. She is now a portfolio director, investor and adviser to private equity:  a director and Chairman of Remuneration for the £10bn turnover Coop Group; Chairman of  Kino-Mo, a tech scale up specialising in non-ocular 3D visuals; and Chairman of Mind, the UK's largest mental health charity, having previously chaired BBC Children in Need for a decade.

The 2020 Effectiveness Awards' sponsors

Last updated 21 January 2022