Thirty-nine agencies have achieved CPD Gold Accreditation for their exceptional professional development programmes, and were honoured at the IPA Members’ Lunch.
Launched in 2008, the IPA’s CPD Gold Accreditation scheme recognises and rewards agencies who demonstrate a genuine culture of learning, bettering the professionalism, development and reputation of the industry, enhancing clients’ brands and agencies’ worth as a result.
Each of the 39 CPD Gold agencies have made an exceptional investment in the professional development of their employees and have seen success against business goals in return. Last year’s CPD Gold agencies recording a remarkable 87:1 return on training investments, leading to a 96% client retention, 61% pitch conversion rate.
This year’s CPD Gold agencies are: 23red, Abbott Mead Vickers BBDO, BJL, Bountiful Cow*, Bray Leino, Cuttsy & Cuttsy, Elvis, Generation Media, Geometry UK*, Hunterlodge Advertising, iProspect, m/SIX*, Manning Gottlieb OMD, MBA, McCann Manchester, MediaCom, MediaCom Edinburgh, Mindshare, MKTG, Mother*, MullenLowe London, Now, OMD UK, Posterscope, PSI, RAPP Group, St Luke's, The Kite Factory, The Market Creative*, The Specialist Works, The&Partnership London, Total Media, True*, Vizeum, WAA Chosen*, Wavemaker London, Wieden + Kennedy London, woolley pau gyro and Wordbird (* denotes new to CPD Gold this year).
Twenty-four agencies also achieved CPD Platinum Accreditation for sustained CPD excellence, by earning CPD Gold at least four times over a five-year period, and will be honoured at a separate dinner later this year.
This year’s CPD Platinum agencies are: 23red, Abbott Mead Vickers BBDO, Bray Leino, Cuttsy & Cuttsy*, Generation Media, Hunterlodge Advertising, iProspect*, Manning Gottlieb OMD, MBA, MediaCom, MediaCom Edinburgh, MullenLowe London, Now*, OMD UK, Posterscope, MKTG, PSI, The Kite Factory*, The&Partnership London*, Total Media, Vizeum*, Wavemaker London, Wieden + Kennedy London* and woolley pau gyro (* denotes new to CPD Platinum this year).
Special recognition went to MediaCom and MediaCom Edinburgh for achieving CPD Gold Accreditation for the tenth time consecutive year. Both agencies were honoured with a special commemorative plaque to mark their phenomenal achievement.
Says Kerry Chilvers, Brands Director, Direct Line and Chair of Judges for CPD Gold: “Through this year’s CPD Gold submissions I saw unparalleled levels of creativity, investment, hard work and care that agencies bring to developing their staff. As a client it is hugely reassuring to see how each of these agencies are absolutely ensuring that their staff develop as true advertising professionals, who are not only technically trained, but engaged, inspired, well, and able to work to their full potential.”
Says Patrick Mills, Director of Membership and Professional Development, IPA: “Every year we are amazed at the remarkable ways that agencies invest and implement their CPD programmes and the levels of commitment they have shown to investing in their staff. CPD submissions continually demonstrate the value that embracing learning has on your agency’s business and this year in no exception. Congratulations to everyone who has achieved CPD Gold this year, in particular those making the grade for the first time and to MediaCom and MediaCom Edinburgh for their incredible work over the last decade.”
When applying for CPD Gold Accreditation, agencies must demonstrate that CPD lies at the heart of their business, building a strong learning culture, in support of real business objectives and the development of employees professionally and personally.
The IPA’s CPD programme offers inspirational career development and training through engaging and effective courses and award-winning qualifications, ensuring agency practitioners; skills match their client’s needs. For more information visit the IPA’s CPD hub.