In what we can expect will be a tense few weeks as we count down to the 18th October EU Summit, the IPA continues to work closely with The Advertising Association on Brexit.
» Updated information from the IPA on Brexit can be found here
We can advise that the AA has held meetings with Government officials, including with BEIS to discuss data adequacy (a status granted by the European Commission to non-EEA countries who can provide a level of protection for personal data that is essentially equivalent to that provided in European law), the e-Privacy Regulation and the Digital Content Directive in the context of Brexit and a no-deal outcome.
The IPA can also advise its members of a number of guidance and technical notices issued by Government in case the UK leaves the EU with no deal.
The technical notice on data adequacy is can be found here.
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