What to expect at EffWorks Global 2021

In-person conference in London on 12 October, with free virtual events taking place throughout the week until 15 October

EffWorks Global 2021 is fast approaching, but what should you be keeping an eye out for during the hybrid in-person/virtual conference?

First and foremost, EffWorks Global 2021 is all about using evidence-based decision-making to make your marketing more effective. This year we have an unprecedented eight pieces of R&D to present, covering everything from living with the pandemic to Orlando Wood’s follow-up to the seminal 2019 publication "Lemon: How the advertising brain turned sour".

What’s being revealed and when:

  • New learnings for advertisers from COVID-19 of a country in transition from Enders Analysis’ new report "Living with the pandemic" – Tuesday 12 October at 09:45 and Thursday 14 at 14.05
  • Analysis and debate of our recent IPA Effectiveness Culture Monitor, complied by Nick Milne - Tuesday 12 October at 10:45 and Friday 15 October at 14.05
  • Peter Field’s new analysis into the effectiveness of brand purpose from the IPA Effectiveness Databank – Tuesday 12 October at 12:00 and Thursday 14 October at 15.50
  • The latest results from James Hankins' think tank into Share of Search – Tuesday 12 October at 12:45 and Thursday 14 October at 16.40
  • Myth-busting B2B marketing, and the 444 billion reasons why it should matter to you - Tuesday 12 October at 15:00
  • A new exploration into creativity and effectiveness in a changing world from Orlando Wood, author of the critically acclaimed publication "Lemon: How the advertising brain turned sour" - Tuesday 12 October at 15:30 and Friday 15 October 15.45
  • A look at what marketers should do to reduce risk, optimise spend and media channels from Dr Grace Kite - Wednesday 13 October at 12:05
  • New research into the frontiers of measurement from former Kantar Media Chairman, Andy Brown – Wednesday 13 October at 15:05

In addition to a wealth of new knowledge from this new research, we’ll hear from a host of brand and agency experts as they unpack and debate these findings, deliver their own insights and best practice principles, and offer their thoughts on the state of our industry and the future of marketing and creativity.

Among the confirmed speakers are:

  • Becky Moffat, Chief Marketing Officer, HSBC UK
  • Charles Quartey, Director, International Media, Peloton
  • Dipika Saggi, Head of Brand and Marketing, CALM
  • Jacinthe Brillet, VP Manifesto Brands & Marketing transformation, Danone
  • Jean Lin, Executive Officer, Dentsu Group
  • Jennifer Shaw-Sweet, EMEA Lead, B2B Institute, LinkedIn
  • Jo Arden, CSO, Publicis.Poke
  • Jo Royce, Global Director Marketing Learning & Capabilities, Unilever
  • John Perella, Head of Marketing Effectiveness, Tesco
  • Julian Douglas, IPA President and Vice Chairman and International CEO, VCCP
  • Karen Nelson-Field, Founder and CEO, Amplified Intelligence
  • Kiel Petersen, Global Marketing Effectiveness Director, Diageo
  • Lorna Hawtin, Chief Disruption Officer, TBWA\Manchester
  • Mark Sandys, Global Head of Beer, Baileys, Smirnoff & Captain Morgan, Diageo
  • Nick Milne, Founder and Director, Go Ignite Consulting
  • Pip Hulbert, UK CEO, Wunderman Thompson
  • Sarah Brown, Head of Consumer Marketing, Rightmove
  • Stephan Shakespeare, CEO, YouGov
  • Tashan Nicholas, Analytics Director, the7stars

EffWorks Global 2021 kicks off on Tuesday 12 October with an in-person conference in London, with free virtual events taking place through the rest of the week until Friday 15 October.

Secure your place now


EffWorks Global 2021 is sponsored by Analytic Partners, Facebook, Google, LinkedIn, Royal Mail Marketreach, System1, Thinkbox, Twitter and YouGov.

Last updated 21 January 2022