Take our fun quiz and download our free guides
How do you react when your brand unexpectedly starts trending on Twitter? Does influence or money matter more to you? What do you do when a social platform contacts you about a new ad targeting feature?
Pinpoint your social media style, strengths and weaknesses by taking our short new quiz. On completion you will be presented with your personality type and links to our comprehensive free social media guides.
The three guides feature case studies on social media effectiveness from major brands including Coca-Cola, IKEA, Lloyds Banking Group, O2 and Unilever and focus on a key area of social media marketing, covering:
Says Janet Hull, IPA Director of Marketing Strategy, “Measuring social media marketing effectiveness is a difficult process, with a wealth of inconsistent metrics, a host of web guidance that does not stand up to robust scrutiny, and misguided targets that are not always linked to business objectives.
“To help combat this, our #IPASocialWorks quiz is a fun way to deduce your social personality and to direct people to our free guides covering effective approaches to social media measurement, and to using social media for insight and personalisation.”
IPA Social Works is the first global cross-industry body to help brands, agencies, researchers and social media owners develop a more ROI-driven and robust approach to measuring social.
The #IPA Social Works initiative is a collaboration between the IPA, The Marketing Society and the MRS, and supported by Professor Patrick Barwise, Emeritus Professor at the London Business School, Facebook and Twitter.