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Advertising Works 21

Advertising Works 21, edited by Convenor of Judges Marie Oldham, showcases 24 prize winning 2012...

Non Members: £60.00

Members: £52.00

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Advertising Works 20

Showcases the 15 prize winning 2011 IPA Effectiveness Awards papers including Fiat and first...

Non Members: £60.00

Members: £52.00

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Advertising Works 23

How marketing communications have helped organisations as diverse as Guinness, The Economist and...

Non Members: £131.00

Members: £112.00

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Advertising Works 22

Showcases nine gold-winning 2014 IPA Effectiveness Awards papers including Fosters, British Heart...

Non Members: £131.00

Members: £112.00

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Advertising Works 24

Advertising Works 24 contains full versions of the nine Gold-winning case studies from the 2018...

Non Members: £130.00

Members: £106.00

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Advertising Works 25

Advertising Works 25 contains full versions of the five Gold-winning case studies from the 2020...

Non Members: £130.00

Members: £106.00

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Advertising Works 26

How marketing communications help a diverse range of organisations translate big ideas into...

Non Members: £65.00

Members: £45.00

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Blog

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Time to take a fresh look at PR

In our next chapter from Advertising Works 25 – The Definitive Guide to Effective Advertising, Helen Weavers explores different uses of PR in the IPA Effectiveness Awards.

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Helen Weavers

25th February 2021

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Agency sizes, structures, departments and salaries

One of the best ways to understand how the advertising world functions is to understand how an advertising agency works. There are many different types of advertising agencies. Some have hundreds of employees, whereas others will have just a handful.

  • Published

    22 September 2020