BRiM (Black Representation in Marketing), a cross-industry initiative to improve the representation of Black people in marketing.
BRiM (Black Representation in Marketing), a cross industry initiative to improve the representation of Black people in marketing, has launched a framework providing you with the tools you need to turn good intentions into meaningful actions.
The framework addresses principles and commitments for anyone to implement – addressing representation, on and off camera. It provides a simple baseline for good practice, linking to resources from credible third parties to guide education and implementation.
The framework is accessible to everyone across the industry, encouraging individuals to review their behaviours and daily practices.
So, whether you are a Senior Media Planner or Talent Acquisition Director there is a tool within the framework that you can start using today.Download the BRiM framework today