UK-Berwick upon Tweed: Berwick 'Welcome Visitor' Project

Notice Abstract
To develop a ‘brand’ for Berwick-upon-Tweed, establishing the town as a ‘visitor destination’ and to support wider economic development and regeneration ambitions.The project is a package of mutually supportive measures which will, collectively, help to redefine the town’s visitor offer, promote new visitor product developments, enhance the town’s current events programme and refresh visitor hospitality enabling Berwick to deliver a high quality visitor experience.The project will add to and develop the current events and activities programme in Berwick by creating a range of opportunities, events and products, developed by businesses and the local community, in celebration of Berwick's distinctive heritage, culture and environment. This will be achieved by working with and developing the tourism and associated business sectors. The project will promote training, skills development and attainment in the tourism and hospitality sectors and invest in visitor information provision.

Notice Details
Contract Notice (below OJEU threshold)
Section I: Contracting Change authority
I.1) Name and addresses
Berwick-upon-Tweed Town Council

Berwick Workspace, 90 Marygate

Berwick-upon-Tweed

TD15 1BN

UK

Contact person: Gareth Davies

Telephone: +44 1289302391

E-mail: town.clerk@berwick-tc.gov.uk

NUTS: UK

Internet address(es)

Main address: http://www.berwick-tc.gov.uk

Address of the buyer profile: https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA30334

I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge at:

http://www.publiccontractsscotland.gov.uk


Additional information can be obtained from the abovementioned address


Tenders or requests to participate must be sent to the abovementioned address


I.4) Type of the contracting authority
Regional or local authority

I.5) Main activity
General public services

Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Berwick 'Welcome Visitor' Project

Reference number: BTC-001

II.1.2) Main CPV code
79342200


II.1.3) Type of contract
Services

II.1.4) Short description
To develop a ‘brand’ for Berwick-upon-Tweed, establishing the town as a ‘visitor destination’ and to support wider economic development and regeneration ambitions.

The project is a package of mutually supportive measures which will, collectively, help to redefine the town’s visitor offer, promote new visitor product developments, enhance the town’s current events programme and refresh visitor hospitality enabling Berwick to deliver a high quality visitor experience.

The project will add to and develop the current events and activities programme in Berwick by creating a range of opportunities, events and products, developed by businesses and the local community, in celebration of Berwick's distinctive heritage, culture and environment. This will be achieved by working with and developing the tourism and associated business sectors. The project will promote training, skills development and attainment in the tourism and hospitality sectors and invest in visitor information provision.

II.1.5) Estimated total value
Value excluding VAT: 50 000.00 GBP

II.1.6) Information about lots
This contract is divided into lots: No

II.2) Description
II.2.3) Place of performance
NUTS code:

UK


Main site or place of performance:

Berwick-upon-Tweed

II.2.4) Description of the procurement
The Berwick 'Welcomes Visitor' package includes:

Fresh Perceptions – The project will establish a Berwick destination management function and launch a new destination marketing approach with refreshed visitor information services, targeted advertising and campaigns to drive visitor numbers, footfall and spend to the town within the context of the wider strategic approach to Tourism marketing in Northumberland and the Scottish Borders.

A refreshed events programme – The project will develop an extended visitor season through centrally co-ordinated product development / trails celebrating the town’s character, distinctiveness and location.

Business development initiative – The project will deliver local training and skills attainment to support business and community enterprises to fully engage with and realise the economic benefits of the refreshed visitor economy.

Wayfinding and Signage – The project will contribute to the delivery of a refreshed and enhanced visitor wayfinding scheme which will re-orientate and improve the way visitors experience the town upon arrival, connecting key tourism sites and the retail heart of the town to public transport hubs including the Railway Station.

Branding Development - Recommendations should produce a simple and clear lead message which identifies and promotes the town’s distinctive character. The development of a series of marketing and promotional guidelines, with recommendations for imagery, text stylisation, template copy, straplines etc, and a suite of refreshed marketing approaches should be developed utilising the promotional media identified.

BRANDING DEVELOPMENT & MARKETING REFRESH

The branding exercise is intended to lead to a renewed visitor information service, a refreshed marketing campaign and a refresh of existing tourism focused marketing materials. Across the town local partners and businesses use a variety of marketing materials and promotional media.

It is anticipated that the findings and recommendations of the ‘branding’ exercise will specifically address each area with proposals for further development/optimisation.

In shaping the Berwick ‘brand’ local partners will look to the appointed consultancy to understand and reflect the geographical position of the town at the English/Scottish border; surrounding regional attractions and markets across Northumberland and the Scottish Borders; and the town’s history, heritage and cultural distinctiveness.

Recommendations should identify and reflect competition for visitors and identify opportunities for joint working approaches with organisations/attractions which would result in a net gain for the Berwick visitor economy.

Recommendations from the ‘branding’ exercise should produce a simple and clear lead message which identifies and promotes the town’s distinctive character. Recommendations should also consider the development of future/new visitor markets and propose how the new branding and marketing approach will help to achieve this.

Recommendations should also consider the development of future/new visitor markets and propose how the new branding and marketing approach will help to achieve this.

The development of a series of marketing and promotional guidelines, with recommendations for imagery, text stylisation, template copy, straplines etc, and a suite of refreshed marketing approaches should be developed utilising the promotional media identified (and any new ones proposed).

Recommendations for a refreshed marketing regime should be developed jointly with ‘end users’, e.g local businesses, event managers, Visitberwick, and should identify a visitor friendly/appropriate structure and consider a range of themes including attractions, accommodation, events, where to eat, etc.

Recommendations should also consider the development of future/new visitor markets and propose how the new branding and marketing approach will help to achieve this.

II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6) Estimated value
Value excluding VAT: 50 000.00 GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start: 06/11/2018

End: 22/02/2019

This contract is subject to renewal: No

II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted: No

II.2.11) Information about options
Options: No

II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No

Section III: Legal, economic, financial and technical information
III.1) Conditions for participation
III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions:

No professional or trade registers are required.

III.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents


III.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents


III.2) Conditions related to the contract
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure

IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes

IV.2) Administrative information
IV.2.2) Time limit for receipt of tenders or requests to participate
Date: 02/11/2018

Local time: 17:00

IV.2.4) Languages in which tenders or requests to participate may be submitted
EN

IV.2.7) Conditions for opening of tenders
Date: 05/11/2018

Local time: 12:00

Place:

Berwick-upon-Tweed

Information about authorised persons and opening procedure:

Gareth Davies, Town Clerk for Berwick-upon-Tweed Town Council. Bids will be opened and shared electronically with partner organisations which form the Project Delivery Group for the 'Welcome Visitor' proposal.

Section VI: Complementary information
VI.1) Information about recurrence
This is a recurrent procurement: No

VI.3) Additional information
NOTE: To register your interest in this notice and obtain any additional information please visit the Public Contracts Scotland Web Site at https://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=561117.

(SC Ref:561117)

VI.4) Procedures for review
VI.4.1) Review body
Berwick-upon-Tweed Town Council

Berwick Workspace, 90 Marygate

Berwick-upon-Tweed

TD15 1BN

UK

Telephone: +44 1289302391

Internet address(es)

URL: http://www.berwick-tc.gov.uk

VI.5) Date of dispatch of this notice
16/10/2018