UK-Manchester: Marketing Strategy and Execution Services

Notice Abstract
GC Business Growth Hub wishes to appoint a single provider to provide Marketing Strategy and Execution Services in relation to the Greater Connected Amplify project. The successful provider will be required to: - 1) Create and deliver a comprehensive marketing communications campaign that outlines and delivers: a) Both products features and benefits and USP’s; b) Marketing Communications approach – what are the best means of marketing the programme, and what is the key messaging that underpins each of them; c) Marketing activity plan – an executable plan of marketing activity; d) Realistic and measurable / expected results yardsticks and over agreed periods. 2 ) The execution of marketing efforts – driven by the strategy, generating quality leads for the programmes at the right times This will help enable us to generate the required number of leads for the two programmes.

Notice Details
CONTRACT NOTICE – NATIONAL
Notice Type: SERVICES
1 Authority Details
1.1
Authority Name and Address
Official Name:
Manchester Growth Company
Postal Address:
N/A
Town:
Manchester Postal Code:
Country:
UK
For the attention of:
N/A Telephone:
N/A
E-Mail:
Fax:
N/A
Internet Address (URL):
1.2
Address from which documentation may be obtained
As in 1.1

1.3
Completed documents must be returned to:
As in 1.1

2 Contract Details
2.1
Title
Marketing Strategy and Execution Services

2.2
Description of the goods or services required
GC Business Growth Hub wishes to appoint a single provider to provide Marketing Strategy and Execution Services in relation to the Greater Connected Amplify project.

The successful provider will be required to: -

1) Create and deliver a comprehensive marketing communications campaign that outlines and delivers:

a) Both products features and benefits and USP’s;

b) Marketing Communications approach – what are the best means of marketing the programme, and what is the key messaging that underpins each of them;

c) Marketing activity plan – an executable plan of marketing activity;

d) Realistic and measurable / expected results yardsticks and over agreed periods.

2 ) The execution of marketing efforts – driven by the strategy, generating quality leads for the programmes at the right times

This will help enable us to generate the required number of leads for the two programmes.

2.3
Notice Coding and Classification
2.4
Total quantity or scope of tender
Estimated Value : The likely value of activity under this framework for the first year will be in the region of £43,500 excluding VAT. If the option to extend the contract is taken, the total value of the contract will not exceed £63,500 excluding VAT.

Contract Start : 11 February 2019

Contract End : 10 February 2020

3 Conditions for Participation
3.1
Minimum standards and qualification required
4 Administrative Information
4.1
Type of Procedure
The procedure type is unknown.

4.2
Reference number attributed to the notice by the contracting authority
T19045

4.3
Time Limits
Responses by 30-01-2019 Time 13:00
4.5
Language or languages in which tenders or requests to participate can be drawn up
EN
4.6
Tender Submission Postbox
5 Other Information
5.1
Additional Information
Please visit the following portal to view this notice:

https://in-tendhost.co.uk/manchestergrowthcompany/aspx/ProjectManage/53

Date documents can be requested until : 30 Jan 2019 at 13:00 hrs

(MT Ref:283133)

5.2
Additional Documentation
5.3
Publication date of this notice
10-01-2019
SF 51a