United Kingdom-Glasgow: Provision of Media Planning and Buying Services

Notice Abstract
ScotRail is looking for a leading communications planning agency to source and deliver a new partnership for the supply of media planning and buying services that reflects a full range of media planning and buying capabilities underpinned by:— flexible,— reliable,— cost effective and— customer focused service.

Notice Details
Periodic indicative notice – utilities
This notice is a periodic indicative notice only

Directive 2014/25/EU - Utility Directive

Directive 2014/25/EU

Section I: Contracting Change entity
I.1) Name and addresses
Abellio ScotRail Ltd

Culzean House, 36 Renfield Street

Glasgow

G2 1LU

UK

Contact person: Annabel Leckenby

Telephone: +44 1315502330

E-mail: annabel.leckenby@scotrail.co.uk

NUTS: UK

Internet address(es)

Main address: https://www.scotrail.co.uk/about-scotrail

Address of the buyer profile: https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA21002

I.2) Joint procurement
The contract is awarded by a central purchasing body

I.3) Communication
Additional information can be obtained from the abovementioned address


I.6) Main activity

Railway services

Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Provision of Media Planning and Buying Services

II.1.2) Main CPV code
79341400


II.1.3) Type of contract
Services

II.1.4) Short description
ScotRail is looking for a leading communications planning agency to source and deliver a new partnership for the supply of media planning and buying services that reflects a full range of media planning and buying capabilities underpinned by:

— flexible,

— reliable,

— cost effective and

— customer focused service.

II.1.6) Information about lots
This contract is divided into lots: No

II.2) Description
II.2.2) Additional CPV code(s)
79341400

79340000

II.2.3) Place of performance
NUTS code:

UKM


Main site or place of performance:

Glasgow

II.2.4) Description of the procurement
Expressions of interest are invited for the tender for the provision of media planning and buying services to ScotRail. The contract will commence in early 2019 and will run until 31.3.2020, with an option to extend for a further period of up to 24 months.

Your agency will need to provide:

— high quality strategic advice and proposals for the most optimum platforms and advertising/media channel mix to be considered for ScotRail marketing communications activity,

— insight led media schedules which will deliver high performing campaigns at both national (Scotland-wide) and/or regional/local level that offer ScotRail the maximum potential reach, engagement and value,

— deliver monitoring, evaluation, campaign analysis and reporting pre, during and post any campaign activity.

These media services will be for both proactive and reactive activity and will include, but are not limited to, campaign/advertising activities across all key digital and broadcast channels.

The winning tender will work in partnership with ScotRail marketing and communications teams as the primary contact, but will also be able to maintain and manage relationships and work independently with other departments who are considering an advertising media schedule to deliver either proactive and/or reactive communications activity.

The supplier will be expected to provide a number of value added services to ScotRail including:

— industry-specific market analysis, updates and advice and provision of information including competitor monitoring, consumer, industry and channel analysis and insight,

— reporting (pre, during and post campaign/advertising analysis activity),

— dedicated account manager and senior management input,

— strategic portfolio planning and development,

— planning, buying and management of all media proposed,

— optimisation and management including set up of campaigns activity,

— management of ScotRail account, including all meetings, travel and expenses in the servicing of the account,

— you will be able to demonstrate a clear understanding of the Scottish culture, its people, its economic landscape and future opportunities.

II.2.14) Additional information
This notice is inviting expressions of interest only.

All interested parties must register their interest via Public Contracts Scotland and also complete their registration on Curtis Fitch. https://procurementsolutions.esourcingportal.com/console_home.cfm

II.3) Estimated date of publication of contract notice:
05/11/2018

Section IV: Procedure
IV.1) Description
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No

Section VI: Complementary information
VI.3) Additional information
Please Note:

This notice is inviting expressions of interest only.

All interested parties must register their interest via Public Contracts Scotland and also complete their registration on Curtis Fitch. https://procurementsolutions.esourcingportal.com/console_home.cfm

Tenderers must be able to provide 2 previous examples of operating at a national level, planning and buying the full range of digital and broadcast media on behalf of major companies.

Tenderers must also be able to demonstrate annual turnover of 4 000 000 GBP per annum.

(SC Ref:562130)

VI.5) Date of dispatch of this notice
01/11/2018