United Kingdom-London: Property Sales Marketing Services Framework

Notice Abstract
Newlon is seeking information to be used to appoint up to 5 suppliers to the framework to deliver property sales marketing services. Successful Suppliers will work with Newlon’s Sales team designing marketing information required to sell Newlon’s shared ownership homes in a number of London boroughs. In addition, Newlon has a smaller number of private sales homes to be marketed to a different audience. We are looking for marketing experts with a proven track record of working with an RP who understand our business, prospective purchasers and can offer us an efficient first class service with innovative ideas in a very competitive market. We are looking for a fully managed provision of the service for property sales and implementation of a marketing strategy to meet the set objectives for each individual scheme. We are looking for an innovative approach to selling shared ownership and private sale homes off-plan and this should be demonstrated in all forms of collateral.

Notice Details
Contract notice
Directive 2014/24/EU - Public Sector Directive

Directive 2014/24/EU

Section I: Contracting Change entity
I.1) Name and addresses
Newlon Housing Trust

Newlon House, 4 Daniel Walk, Hale Village

London

N17 9FE

UK

Contact person: Nadja Rajgelj

Telephone: +44 2076137591

E-mail: nadja.rajgelj@newlon.org.uk

NUTS: UKI4

Internet address(es)

Main address: https://www.newlon.org.uk/

Address of the buyer profile: https://www.newlon.org.uk/

I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge at:

https://public.bravosolution.co.uk/newlonhousingtrust/web/login.html


Additional information can be obtained from the abovementioned address


Tenders or requests to participate must be sent electronically to:

https://public.bravosolution.co.uk/newlonhousingtrust/web/login.html


I.4) Type of the contracting authority
Body governed by public law

I.5) Main activity
Housing and community amenities

Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Property Sales Marketing Services Framework

II.1.2) Main CPV code
79342000


II.1.3) Type of contract
Services

II.1.4) Short description
Newlon is seeking information to be used to appoint up to 5 suppliers to the framework to deliver property sales marketing services. Successful Suppliers will work with Newlon’s Sales team designing marketing information required to sell Newlon’s shared ownership homes in a number of London boroughs. In addition, Newlon has a smaller number of private sales homes to be marketed to a different audience. We are looking for marketing experts with a proven track record of working with an RP who understand our business, prospective purchasers and can offer us an efficient first class service with innovative ideas in a very competitive market. We are looking for a fully managed provision of the service for property sales and implementation of a marketing strategy to meet the set objectives for each individual scheme. We are looking for an innovative approach to selling shared ownership and private sale homes off-plan and this should be demonstrated in all forms of collateral.

II.1.5) Estimated total value
Value excluding VAT: 700 000.00 GBP

II.1.6) Information about lots
This contract is divided into lots: No

II.2) Description
II.2.2) Additional CPV code(s)
79340000

II.2.3) Place of performance
NUTS code:

UKI

II.2.4) Description of the procurement
The scope of the services includes, but is not limited to:

— design of scheme specific branding – eye catching, current, unique and relevant,

— design and production of scheme sales brochure/-s in both print and web-suitable formats,

— printing of sales brochures and other sales literature which includes recommending materials for print and liaising with suppliers,

— production and printing of a range of other marketing materials — for example exhibition stands, pop-up/pull-up stands, promotional branded items and storage of such items as required,

— copywriting, covering but not be limited to providing copy for scheme brochures, producing adverts, promotional advertorials and scheme specific editorial if required,

— production of floor plans, block plans, site maps and other scheme drawings, created using architects plans supplied by Newlon which on occasion require cleaning of additional layers of information; Information to be supplied in CAD where possible,

— local area photography of schemes,

— supply of all scheme assets including logos, photography and floor plans in JPEG for use on our website and various other property portals,

— production of photorealistic computer-generated images for marketing purposes,

— design and build of content managed microsites for larger developments ensuring the content is current and up to date at all times,

— design of on-site signage such as hoardings, banners and contra-vision panels,

— installation of the above on site signage including but not limited to liaising with construction site staff and supplying them with the necessary information required before gaining access to site,

— project management of any out sourced services, such as photography and signage installation, cgi production, 2D and 3D floor plans and printing,

— liaison with media buyers with quick turnarounds (including same day) and in the right format,

— design and production of sales aids for marketing suite/show homes and launch events, such as plot boards and general signage,

— design of artwork for online and offline advertising,

— design and/or production of HTML emailers,

— design and/or production of digital adverts such as GIF’s, banner adverts or Facebook advertising images,

— design of outdoor advertising such as train station adverts, 48 sheet and 96 sheet outdoor posters,

— design and/or production of information leaflets and guides,

— supply of all design files in their native format e.g. Indesign/Photoshop/Illustrator,

— managing requirements for Affordable Home Shows Newlon choose to participate in and the hiring or any additional items required including Helium for balloons and tablets,

— scheme-specific launch events, including but not limited to booking relevant venues as approved by Newlon, planning and securing any catering requirements and assisting with event delivery,

— show flat fit-outs (if required).

II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6) Estimated value
Value excluding VAT: 700 000.00 GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 48

This contract is subject to renewal: No

II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted: No

II.2.11) Information about options
Options: No

II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No

Section III: Legal, economic, financial and technical information
III.1) Conditions for participation
III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions:

As stated in the Procurement documents.

III.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents


III.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents


III.2) Conditions related to the contract
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure

IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No

IV.2) Administrative information
IV.2.2) Time limit for receipt of tenders or requests to participate
Date: 17/12/2018

Local time: 14:00

IV.2.4) Languages in which tenders or requests to participate may be submitted
EN

IV.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 6 (from the date stated for receipt of tender)

IV.2.7) Conditions for opening of tenders
Date: 18/12/2018

Local time: 11:00

Place:

Newlon Offices

Section VI: Complementary information
VI.1) Information about recurrence
This is a recurrent procurement: No

VI.4) Procedures for review
VI.4.1) Review body
Royal Courts of Justice

Strand

London

WC2A 2LL

UK

VI.4.2) Body responsible for mediation procedures
Royal Courts of Justice

Strand

London

WC2A 2LL

UK

VI.4.4) Service from which information about the review procedure may be obtained
Crown Commercial Services

Roseberry Court

Norwich

Nr7 0HS

UK

VI.5) Date of dispatch of this notice
07/11/2018