United Kingdom-Pontyclun: Brand and Digital Marketing Services

Notice Abstract
A tender of 3 lots covering:— brand marketing services,— digital marketing and advertising services; and,— design of front end of website.

Notice Details
Contract notice
Directive 2014/24/EU - Public Sector Directive

Directive 2014/24/EU

Section I: Contracting Change entity
I.1) Name and addresses
Royal Mint

Llantrisant

Pontyclun

CF72 8YT

UK

Telephone: +44 1443222111

E-mail: lee.wilkey@royalmint.com

NUTS: UKL15

Internet address(es)

Main address: http://www.royalmint.com

I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge at:

https://royalmint.bravosolution.co.uk


Additional information can be obtained from the abovementioned address


Tenders or requests to participate must be sent electronically to:

https://royalmint.bravosolution.co.uk


Tenders or requests to participate must be sent to the abovementioned address


I.4) Type of the contracting authority
Ministry or any other national or federal authority, including their regional or local subdivisions

I.5) Main activity
Economic and financial affairs

Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Provision of Brand and Digital Marketing Services

II.1.2) Main CPV code
79340000


II.1.3) Type of contract
Services

II.1.4) Short description
A tender of 3 lots covering:

— brand marketing services,

— digital marketing and advertising services; and,

— design of front end of website.

II.1.6) Information about lots
This contract is divided into lots: Yes

Tenders may be submitted for all lots

Maximum number of lots that may be awarded to one tenderer: 3

The contracting authority reserves the right to award contracts combining the following lots or groups of lots:

Any combination of lots.

II.2) Description
Lot No: 1

II.2.1) Title
Brand Marketing Services

II.2.2) Additional CPV code(s)
79342000

II.2.3) Place of performance
NUTS code:

UKL15

II.2.4) Description of the procurement
The Royal Mint is building its product portfolio and is entering several new markets with innovative new products and solutions. And this innovation is set to continue.

A number of these new business/product areas have been developed outside of the current Royal Mint brand which is sometimes seen as constraining in new markets. At this point The Royal Mint needs a defined brand architecture that works across several business/product areas and several markets and allows us to continue to expand.

II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 36

This contract is subject to renewal: No

II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted: No

II.2.11) Information about options
Options: No

II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No

Lot No: 2

II.2.1) Title
Digital Marketing and Advertising Services

II.2.2) Additional CPV code(s)
79340000

II.2.3) Place of performance
NUTS code:

UKL15

II.2.4) Description of the procurement
The Royal Mint is inviting tenders for the award of a digital marketing and advertising contract. The appointed agency will be required to work with The Royal Mint’s Marketing teams to provide proactive strategic and tactical marketing activity including the execution of campaigns, creative direction and media buying services.

II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 36

This contract is subject to renewal: No

II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted: No

II.2.11) Information about options
Options: No

II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No

Lot No: 3

II.2.1) Title
Front End Website Design

II.2.2) Additional CPV code(s)
72413000

II.2.3) Place of performance
NUTS code:

UKL15

II.2.4) Description of the procurement
In conjunction with the rebranding project (Lot 1) The Royal Mint is inviting tenders for a redesign of the front-end of its website. The Royal Mint envisages that real benefits can be realised by aligning the rebranding project with a new design of our primary website, royalmint.com. This would include the delivery of a more considered User Experience (UX) and robust User Interface (UI) that will elevate TRM to where our customers expect us to be and where we need to be for future growth and innovation.

II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 36

This contract is subject to renewal: No

II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted: No

II.2.11) Information about options
Options: No

II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No

Section III: Legal, economic, financial and technical information
III.1) Conditions for participation
III.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents


III.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents


III.2) Conditions related to the contract
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure

IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No

IV.2) Administrative information
IV.2.2) Time limit for receipt of tenders or requests to participate
Date: 08/01/2019

IV.2.4) Languages in which tenders or requests to participate may be submitted
EN

IV.2.7) Conditions for opening of tenders
Date: 09/01/2019

Local time: 09:00

Section VI: Complementary information
VI.1) Information about recurrence
This is a recurrent procurement: No

VI.4) Procedures for review
VI.4.1) Review body
The Royal Mint

Polyclun

UK

VI.5) Date of dispatch of this notice
22/11/2018