United Kingdom-Portsmouth: Advertising and marketing services

The appointed advertising and media buying agency will support us in joining up the multiple strands of activity and developing a more sophisticated campaign strategy and approach to deliver a holistic engaging set of activities, that capture the attention of our key target audiences and drive their participation. We would like to work with an agency that can inspire and lead us in the creation of a campaign strategy, that looks wider than the standard set of paid advertising. Whilst digital and out of home advertising remains a fundamental part of our strategy in order to grow our general brand awareness, we are aware of the growing expectations of prospective Gen-Z students, in their desire for authentic meaningful experiences with brands. With this in mind we want to explore such areas as experiential, influencers, voice and assisted search strategies, harnessing our organic social to support our paid social, video, live — as well as having one eye on the horizon.

Notice Details 
Contract notice 
Directive 2014/24/EU - Public Sector Directive 

Directive 2014/24/EU 

Section I: Contracting Change entity 
I.1) Name and addresses 
University of Portsmouth 

University House, Winston Churchill Avenue 

Portsmouth 

PO1 2UP 

UK 

E-mail: procurement@port.ac.uk 

NUTS: UKJ31 

Internet address(es) 

Main address: http://www.port.ac.uk 

Address of the buyer profile: https://in-tendhost.co.uk/port/aspx/Home 

I.3) Communication 
The procurement documents are available for unrestricted and full direct access, free of charge at: 

https://in-tendhost.co.uk/port/aspx/Home 


Additional information can be obtained from the abovementioned address 


Tenders or requests to participate must be sent electronically to: 

https://in-tendhost.co.uk/port/aspx/Home 


Tenders or requests to participate must be sent to the abovementioned address 


I.4) Type of the contracting authority 
Body governed by public law 

I.5) Main activity 
Education 

Section II: Object 
II.1) Scope of the procurement 
II.1.1) Title 
Advertising and Media Buying Agency 

Reference number: 18/CM/8 

II.1.2) Main CPV code 
79340000 


II.1.3) Type of contract 
Services 

II.1.4) Short description 
The appointed advertising and media buying agency will support us in joining up the multiple strands of activity and developing a more sophisticated campaign strategy and approach to deliver a holistic engaging set of activities, that capture the attention of our key target audiences and drive their participation. We would like to work with an agency that can inspire and lead us in the creation of a campaign strategy, that looks wider than the standard set of paid advertising. Whilst digital and out of home advertising remains a fundamental part of our strategy in order to grow our general brand awareness, we are aware of the growing expectations of prospective Gen-Z students, in their desire for authentic meaningful experiences with brands. With this in mind we want to explore such areas as experiential, influencers, voice and assisted search strategies, harnessing our organic social to support our paid social, video, live — as well as having one eye on the horizon. 

II.1.6) Information about lots 
This contract is divided into lots: No 

II.2) Description 
II.2.2) Additional CPV code(s) 
79341000 

79341400 

II.2.3) Place of performance 
NUTS code: 

UKJ31 


Main site or place of performance: 

II.2.4) Description of the procurement 
The University of Portsmouth is looking to appoint a progressive advertising and media buying agency to develop and implement marketing campaigns, that will push the boundaries of the sector and set us apart as a university of choice, within our key target audience groups. The contract is for 2 years with a possible 2 year extension (at the University’s discretion). This contract period is subject to satisfactory service throughout and by achieving certain agreed service level agreements/targets. The contract constitutes no given value and orders/requirements will be issued on an as and when required basis. Any award may be subject to additional financial checks along with financial probity to be able to fulfil the contract. 

II.2.5) Award criteria 
Price is not the only award criterion and all criteria are stated only in the procurement documents 

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system 
Duration in months: 48 

This contract is subject to renewal: Yes 

Description of renewals: 

This contract maybe re-tendered around either the end of the initial period or extension period. 

II.2.9) Information about the limits on the number of candidates to be invited 
II.2.10) Information about variants 
Variants will be accepted: No 

II.2.11) Information about options 
Options: No 

II.2.13) Information about European Union funds 
The procurement is related to a project and/or programme financed by European Union funds: No 

II.2.14) Additional information 
To Express an Interest in this project please register on the University of Portsmouth In-Tend webpage and express an interest in this project. Please find the weblink for our webpage below: https://in-tendhost.co.uk/port/ 

Section III: Legal, economic, financial and technical information 
III.1) Conditions for participation 
III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers 
List and brief description of conditions: 

III.1.2) Economic and financial standing 
Selection criteria as stated in the procurement documents 


III.1.3) Technical and professional ability 
Selection criteria as stated in the procurement documents 


III.2) Conditions related to the contract 
Section IV: Procedure 
IV.1) Description 
IV.1.1) Type of procedure 
Open procedure 

IV.1.8) Information about Government Procurement Agreement (GPA) 
The procurement is covered by the Government Procurement Agreement: Yes 

IV.2) Administrative information 
IV.2.2) Time limit for receipt of tenders or requests to participate 
Date: 01/11/2018 

Local time: 12:00 

IV.2.4) Languages in which tenders or requests to participate may be submitted 
EN 

IV.2.7) Conditions for opening of tenders 
Date: 01/11/2018 

Local time: 12:00 

Place: 

Section VI: Complementary information 
VI.1) Information about recurrence 
This is a recurrent procurement: Yes 

VI.3) Additional information 
To Express an Interest in this project please register on the University of Portsmouth In-Tend webpage and express an interest in this project. Please find the weblink for our webpage below: https://in-tendhost.co.uk/port/ 

VI.4) Procedures for review 
VI.4.1) Review body 
University of Portsmouth 

University House, Winston Churchill Avenue 

PO1 2UP 

UK 

VI.4.3) Review procedure 
Precise information on deadline(s) for review procedures: 

VI.5) Date of dispatch of this notice 
01/10/2018