Kamran Durrani

IPA Effectiveness Leadership Group

Senior Marketing Manager: Marketing Intelligence & Effectiveness, LEGO

Kamran heads up global marketing performance and optimisation for The LEGO Group with the focus on improving brand and business impact of marketing investments across owned, earned, shared and paid activities. In his role he is responsible for evolving and embedding marketing effectiveness capabilities to drive tactical and strategic decision-making. Prior to working for The LEGO Group, Kamran spent over eight years working within FMCG in various commercial and Marketing roles internationally.

Last updated 01 May 2024