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A practical resource to help agencies make meaningful change in their diversity and inclusion journeys.
IPA member agencies and other industry experts offer advice, share their views and highlight challenges and opportunities in engaging and incisive posts
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Results 82
Blog
Attending Advertising Unlocked in 2017 helped Will Nevill kick-start his career in the ad industry. Now an Account Director at The Gate, Will looks back at the experience and explores how you can...
Will Nevill
17th April 2024
With consumer media habits less about age and more about life stage, Madeleine Morris, Creative Director at Cravens, asks why the advertising, marketing, and research industries are so focused on...
Madeleine Morris
13th March 2024
St Luke's Leanne Silman looks at why the advertising industry still has a big job to do around talent diversity and explores how positive action can help us to change that.
Leanne Silman
5th March 2024
Scarlett Stratford-Wright, People Director at Rapp, looks at why family-friendly policies and benefits are crucial in supporting working parents and how that benefits the whole company.
Scarlett Stratford-Wright
19th February 2024
Gwyn March, IPA CPD Adviser, looks into why apprentice levy funds are left unused while apprenticeships are a crucial way to improve diversity and inclusion in the industry.
Gwyn March
19th January 2024
Kandice Quain, Media Manager at Bray Leino and apprenticeship mentor of her agency’s DEI team, Open House, highlights the key role of apprenticeships in shaping a more inclusive future for the...
Simon Frazier
8th January 2024
2024 is due to be a bumper year for UK advertising with the Olympics and Paralympics, UEFA Euros, and the likelihood of a General Election all due in the next 12 months. From AI becoming mainstream...
IPA
2nd January 2024
If you are considering entering the IPA iList but are still a little hesitant, 2024 judge Vicki Holgate answers some key questions about the process and why you should put yourself forward.
Vicki Holgate
Do you know what colour hitchhikers should wear? Do you know the best way to get people to read your emails? Do you know what is at the top of Amol Rajan’s Spotify Wrapped list? And do you know...
Paul Bainsfair
14th December 2023
AI might have been the word of the year for Adland, but there were also plenty of other highlights in 2023. From a return to the feel-good factors in creative to the incredible people that make up...
The Client Service Couch acts as an advice line for those working in client services and tackles the biggest issues impacting the discipline. Here, we explore resiliency, the power of conscious...
IPA Client Relationship Group
30th October 2023
IPA CPD Gold Chair of Judges, and Fitbit at Google Director of EMEA Marketing, Joanne Savage explores the key themes from this year's Accreditation, which saw 36 agencies achieve Gold and 24...
Joanne Savage
20th September 2023
Maria McDowell, Founder of lollipop mentoring, discusses the significance of authentic representation in advertising and the need to retain talent and collaborate with black-owned initiatives to...
Maria McDowell
15th August 2023
IPA Chair for Northern Ireland and Genesis MD, Helen Blakley delivered a speech outlining her two-year leadership agenda to attract the best talent into the NI ad business.
Helen Blakley
16th June 2023
At the age of 65 and after a long career in advertising, Mark Denton joined two advertising agencies as an intern. Here he shares his thoughts leading him to update his CV.
Mark Denton
31st May 2023
Our new column from the IPA Client Relationship Group, The Client Service Couch, will act as an advice line for those working in client services and tackle the biggest issues impacting the...
17th May 2023
Alisya Rozhan attended the first Advertising Unlocked as a graduate, kick-starting her interest in advertising. Last year she welcomed students for their first taste of adland at Anomaly's open...
Alisya Rozhan
14th February 2023
Head of Voice at Grey London, Bee Pahnke explains why there is an epidemic of male violence against women, why they launched Unite for Her to combat it, and what brands can do to help.
Bee Pahnke
6th February 2023
Isabelle Bale, winner of the Chair’s Prize for Attitude and Inspiration for the 2023 IPA Excellence Diploma in Brands, argues her belief that thinking in a non-binary way, with shades of grey...
Isabelle Bale
26th January 2023
As part of the 2022 IPA Excellence Diploma in Brands, UM Worldwide's Ruth Corrigan examines the inherent gender bias that pervades our industry, and argues that to restore credibility and safeguard...
Ruth Corrigan
From attention metrics, to inclusivity progress, to advancing our efforts to address the climate crisis and more…. our agency heads set out what they’re most looking forward to, or looking out for,...
3rd January 2023
From channeling John McClane, to creating necessary friction, to buzzing back in real life, to roaring for our Lionesses, and much more… our agency heads share their ad industry highlights from the...
15th December 2022
Having worked in the Advertising Business for over 40 years, in both the large International full-service agency and Media Independent sectors I have first-hand experience of the significant...
Nigel Potter
26th October 2022
As part of the 2022 IPA Excellence Diploma in Brands, delegates were asked to write an opinion piece outlining what brands could do to address a particular cultural or societal challenge and affect...
Mark Gibbs
10th October 2022
Emily Rich
Working Wonder co-founders Calli Louis and Nichola Johnson-Marshall explore how companies can best support working parents as they transition into the workforce.
Calli Louis and Nichola Johnson-Marshall
1st September 2022
How are Ogilvy UK attracting and developing exciting young talent? Head of People, Gemma Davies explores their apprenticeship The Pipe, and why they've recently become the first agency to put...
Gemma Davies
15th August 2022
Sarah Skinner, CEO EMEA at the Grace Blue Partnership, explains why attracting great talent is only the start of the hiring process and the five key areas to focus on when trying to ‘land’ talent...
Sarah Skinner
11th August 2022
Havas UK's Ari Humirang explains why we all need to play our part in making sure that everyone can be in a work environment where they can be safe and away from negative judgement.
Ari Humirang
21st June 2022
HR Consultant Mary Budd reflects on the return to the office and asks if we need to rethink what the office is for as more and more people demand the freedom to work in a way that works for them.
Mary Budd
23rd May 2022
With more and more companies moving to hybrid working, Mary Budd, HR Knowledge Course Coordinator, explores the challenges and opportunites it presents around diversity, inclusion and belonging.
11th May 2022
Stephen Woodford explores some ways in which businesses can begin to tackle sexual harassment.
Stephen Woodford
8th February 2022