Executive Director, Head of Effectiveness, MG OMD
Clare has over 20 years experience. She started her career in BTL data, followed by 12 years media agency side in planning and buying. Then client side for 11 years as Head of Media for 5 years and 3 years as Group Senior Effectiveness Lead at BT Group. Boomeranging back to MGOMD in 2023 to Head up the Effectiveness team.
Clare loves effectiveness and thrives on building dynamic learning agendas that payback to the business. She is passionate about driving collaborative effectiveness operations pulling everyone together to create one single source of performance truth. Her key skill is data storytelling putting the so what at the heart and driving impactful solutions