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Investing in<em><br> marketing<br></em>

Investing in
marketing

How to balance long and short-term strategies for advertising success. The IPA launches ‘The Long and the Short of it’ publication in association with Thinkbox.

11th June, 2013 | Book now
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The Long and the Short of It

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This publication examines the impact of timescales of effect, explores the tension between long and short-term strategies for brands and businesses as well as providing evidence-based recommendations on how best to approach investment in advertising. Pre-order your copy now.
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