Interrogate over 1600 detailed case studies entered into the IPA Effectiveness Awards since 1980 which form the collected learning from the entries to the IPA Effectiveness Awards Databank.
We’ve had cases that track 40 years of activity through to those that have run for short bursts - so long as the work has run sometime over the past three years its welcome to enter. Cases in the IPA Effectiveness Databank are also reflective of the wide variety of budgets that can be applied to address business problems. And we welcome entries from agencies, media owners and clients from around the world.
Using the data in the IPA Databank, Peter Field and Les Binet have produced numerous reports and studies on Marketing Effectiveness, delving into the wealth of data gathered over 30 years and covering all aspects of advertising impact, efficiency and success. Among them are:
Here are a selection of case studies from the Databank reflecting the breadth and variety of communications problems clients and agencies face. From UX, product innovation, experiential, CRM and performance activity - all the way through to mass, multi-channel advertising campaigns. You can also browse our full collection of 2020 winners.
Please get in touch for support or further information regarding EASE, the IPA Effectiveness Awards cases or IPA Effectiveness Databank.
IPA Head of Effectiveness Programme
Telephone
0207 201 8270