Job description
Working as an integral part of our digital team, this client facing role will require you to lead on planning, buying, and implementing digital media campaigns that may be integrated with offline that includes OOH, TV, and radio.
The role requires an understanding of the media landscape, excellent communication skills and the ability to build and maintain strong client relationships.
You don’t need to have worked solely specialised in digital previously but 2+ years working in a media or marketing agency role, plus experience in a role where you develop strong analytical skills, will allow you to be successful with us.
YOUR KEY RESPONSIBILITIES WILL INCLUDE:
• Managing a portfolio of digital clients ensuring that at all times the service they receive from Smithfield is excellent.
• Planning effective digital media campaigns for performance and brand response for Smithfield clients with the focus on client ROI.
• Proactively managing client communications received via email or telephone. We aim to acknowledge a client’s enquiry on the day that it is received.
• Preparing for and attending client meetings ensuring that all meetings have a pre agreed list of objectives and that action items identified are swiftly actioned.
• Campaign monitoring and reporting using raw data from different sources e.g. GA, GAM, DCM compiled into dashboards in XLS and PPT
• Developing and using data visualisation skills for reporting against advertiser objectives and KPIs. Communicating results and advising on campaign optimisation to internal Smithfield stake holders, clients, and media and Ad Tech partners.
• Ensuring the effective and accurate management of client media investment for all campaigns and reporting campaign activity, with where appropriate recommendations, to clients.
This requires attention to detail, close control of daily campaign delivery and excellent Microsoft Excel skills for financial management of media billings.
• Use of Google Analytics, Google Trends, and other tools (Ad Intel) for marketing analysis, media measurement and effectiveness.
• Building relationships and receiving regular product updates from key partners such as Internet Advertising Bureau (IAB). Once received, consider how this data can be used to enhance the relationships we have with clients.
The role requires an understanding of the media landscape, excellent communication skills and the ability to build and maintain strong client relationships.
You don’t need to have worked solely specialised in digital previously but 2+ years working in a media or marketing agency role, plus experience in a role where you develop strong analytical skills, will allow you to be successful with us.
YOUR KEY RESPONSIBILITIES WILL INCLUDE:
• Managing a portfolio of digital clients ensuring that at all times the service they receive from Smithfield is excellent.
• Planning effective digital media campaigns for performance and brand response for Smithfield clients with the focus on client ROI.
• Proactively managing client communications received via email or telephone. We aim to acknowledge a client’s enquiry on the day that it is received.
• Preparing for and attending client meetings ensuring that all meetings have a pre agreed list of objectives and that action items identified are swiftly actioned.
• Campaign monitoring and reporting using raw data from different sources e.g. GA, GAM, DCM compiled into dashboards in XLS and PPT
• Developing and using data visualisation skills for reporting against advertiser objectives and KPIs. Communicating results and advising on campaign optimisation to internal Smithfield stake holders, clients, and media and Ad Tech partners.
• Ensuring the effective and accurate management of client media investment for all campaigns and reporting campaign activity, with where appropriate recommendations, to clients.
This requires attention to detail, close control of daily campaign delivery and excellent Microsoft Excel skills for financial management of media billings.
• Use of Google Analytics, Google Trends, and other tools (Ad Intel) for marketing analysis, media measurement and effectiveness.
• Building relationships and receiving regular product updates from key partners such as Internet Advertising Bureau (IAB). Once received, consider how this data can be used to enhance the relationships we have with clients.
The Package
Benefits:
• Casual dress
• Company events
• Company pension
• Private medical insurance
• Work from home
Schedule:
• Monday to Friday
Education:
• Degree Level or equivalent (preferred)
Experience:
• Account management: 2 years + (preferred)
Work Location: Hybrid remote in London
• Casual dress
• Company events
• Company pension
• Private medical insurance
• Work from home
Schedule:
• Monday to Friday
Education:
• Degree Level or equivalent (preferred)
Experience:
• Account management: 2 years + (preferred)
Work Location: Hybrid remote in London
The Agency
Smithfield Agency
Are you looking for a role where you will be given unrivalled opportunities to develop your career in media planning and buying? Where will you have full autonomy for leading and overseeing the development and execution of strategic response driven media plans for our clients? An opportunity that will enable you to take the next step in your career working for a privately owned agency that is committed to working with you to fulfil your potential.
We’re Smithfield, an independent media planning and buying agency founded in 2011. We specialise in brand response and performance media, so we love measuring business outcomes for our clients.
We’re Smithfield, an independent media planning and buying agency founded in 2011. We specialise in brand response and performance media, so we love measuring business outcomes for our clients.