Industry Sustainability Resources

#ChangeTheBrief Alliance is a not-for-profit partnership between agencies of every size and type and their clients, learning and acting together to directly address the challenge of the climate crisis by promoting sustainability via every channel available to them.

There are some credentials that an organisation can obtain to prove their carbon reduction efforts such as effective environmental management, working carbon neutral or providing healthy, highly efficient and cost-effective green buildings.

Ad Net Zero is an initiative led by the Advertising Association, that is an industry-wide drive to reduce the carbon impact of developing, producing and running advertising to real net zero by 2030 and commit to make practical changes how advertising operations are run.

The Ad Net Zero Essentials Certificate was developed and launched by the IPA to help people working in the advertising and marketing services industries understand the climate crisis and the actions to achieve net zero emissions by 2030.

How creative and media agencies are approaching environmental stewardship.

Certified B Corporations, or B Corps, are companies verified by B Lab to meet high standards of social and environmental performance, transparency and accountability.

Caroline Davison, Managing Partner and Sustainability Lead, Elvis and Ben Essen, Global Chief Strategy Officer, Iris, pose the question of whether there is a ‘missing measure’ in our examination of advertising effectiveness to date – analysing and tracking the carbon impact of our work.

Research Centres and Foundations share learnings and education around environmental sustainability by industry sub-sectors. The Foundation has a mission to accelerate the transition to a circular economy.

Fresh from the Creative Impact stage at Cannes, M&C Saatchi LIFE Co-Founder Tom Firth presents how planet, people and profit co-exist: managing the ‘triple P’ dashboard.

Launched in June 2021, the IPA Media Climate Charter provides media agencies with the tools and resources (including the Media Carbon Calculator) to support the transition to a zero-carbon future.

The core objective of the survey is to create benchmark data to help agencies navigate the topic of sustainability and the role that the IPA can play in guiding them through the process.

Purpose Disruptors' mission is to catalyse the advertising industry’s climate transition to align with the IPCC’s 1.5 degree global warming target. The IPA has a relationship with the Purpose Disruptors, who have participated in IPA events at Advertising Week Europe.

Truthful claims can still be greenwash. An update on the ASA’s latest rulings on environmental claims in ads.

Essential reading for those making carbon neutral, net zero or low carbon claims in advertising.

The CMA calls time on misleading environmental claims.

Launched at the Business Growth Conference in 2021, this free-to-download report helps agencies to navigate the ESG space by identifying the role of ESG in marcoms decision making.

The main premise of this report is to understand the formation of opinions around climate and to suggest actionable advice on how to frame sustainability messages to best fit an audience's views.