Gaining the competitive edge

The increasing role of ESG in marcomms decision-making

'Gaining the competitive edge' is the outcome of research undertaken by Opinium into the growing role of Environmental, Social and Governance (ESG) in marcomms decision-making.

The report, based on a study of both quantitative and qualitative interviews with senior marcomms leaders, shows that ESG is fast becoming central to day-to-day decisionmaking.

Whilst recognition of the importance of ESG has been steadily gaining momentum for some time, this has undoubtedly been accelerated by Covid-19.