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Marc Nohr brings his know-how to inform IPA’s Commercial strategy

Fold7's Marc Nohr has been appointed as the new Chair of the IPA’s Commercial Leadership Group.

  • Published

    15 November 2018

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IPA, AA and DIT head to US for Trade Mission

Last week, representatives from the IPA will travel to Silicon Valley, San Francisco and Hollywood to champion the UK ad industry.

  • Published

    15 November 2018

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TouchPoints data at your fingertips

DayLite is a new and improved platform to help you get quick and easy access to IPA TouchPoints data.

  • Published

    14 November 2018

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IPA and AA sign historic agreement in China

The IPA and AA have signed a Memorandum of Understanding with the Shanghai International Advertising Festival.

  • Published

    13 November 2018

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Advertising Unlocked helps students consider adland careers

In September, 70 agencies around the country opened their doors for more than 1,500 students for the IPA's industry-wide careers day, Advertising Unlocked.

  • Published

    2 November 2018

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IPA and ISBA announce joint initiative to drive sustainable relationships

The IPA and ISBA's new initiative will champion sustainable relationships between clients and media agencies.

  • Published

    1 November 2018

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IPA welcomes launch of multinational advertising regulations platform

The IPA has today (31st October) welcomed the launch of Wikiregs, a free multinational database of European advertising regulations.

  • Published

    31 October 2018

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The IPA remembers Eric Burleton

Today the IPA remembers Eric Burleton who passed away peacefully on the 16th October, aged 95.

  • Published

    30 October 2018

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Q3 2018 Bellwether Report reveals weaker growth in marketing budgets

Total marketing budgets were revised higher during the third quarter of 2018, extending the current period of growth to six years, but to the weakest extent in almost three years. This is according...

  • Published

    17 October 2018

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IPA publishes Advertising Works 24: the definitive guide to effective advertising

Advertising Works 24, published today (12th October) shows how marketing communications helped organisations as diverse as the British Army, Guinness, Lidl, and The AA translate big ideas into...

  • Published

    12 October 2018

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2018 IPA Effectiveness Award winners announced

Congratulations to the winners of the 2018 IPA Effectiveness Awards, who were celebrated at a black-tie gala last night (Tuesday 9th October).

  • Published

    10 October 2018

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Diageo awarded for Dedication to Effectiveness at IPA Awards

Diageo was last night (9th October) awarded the Simon Broadbent Prize for Best Dedication to Effectiveness at the 2018 IPA Effectiveness Awards, for consistently demonstrating its commitment to...

  • Published

    10 October 2018

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McCann named Effectiveness Network of Year at IPA Awards

McCann was named Effectiveness Network of the Year at last night’s (9th October) 2018 IPA Effectiveness Awards, picking up the coveted award after winning a combined four prizes (one gold, one...

  • Published

    10 October 2018

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AFFINITY wins prestigious President’s Prize at 2018 IPA Effectiveness Awards

AFFINITY was awarded the prestigious President’s Prize for Best Use of Tech-Led Data at the 2018 IPA Effectiveness Awards for their ground-breaking cough predictor which took place in London last...

  • Published

    10 October 2018

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BBH drives Audi to IPA Effectiveness Awards Grand Prix victory

BBH was last night (9th October) awarded the advertising industry’s top accolade, the prestigious IPA Effectiveness Awards Grand Prix, for transforming Audi’s UK business and delivering their...

  • Published

    10 October 2018

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In memory of Charlie Robertson

Last night (9th October) the IPA remembered Charlie Robertson at the IPA Effectiveness Awards as a stalwart of the planning community.

  • Published

    10 October 2018

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How marketers can build bridges with finance

More marketers must develop a stronger relationship with finance if they are to improve their marketing effectiveness and enhance their evidence-based decision-making. This is the overarching...

  • Published

    9 October 2018

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Marketers vow to improve their effectiveness cultures

Marketers are aiming to improve their effectiveness cultures by over a third by 2020, boosting their current average rating from 6 out of 10 to almost 8 out of 10. This is one of the key findings...

  • Published

    9 October 2018

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New evidence on tangible value of creativity

Advertising that uses creativity, in the form of brand characters or motifs, to repeatedly drive the narrative of their advertising, markedly improves its emotional response and brand recognition,...

  • Published

    9 October 2018

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Focus on ‘Measurement Strategy’ to drive profitable business growth

Successful measurement of marketing is not necessarily about picking a particular methodology, but about understanding the hierarchy of metrics and defining this for your business. This is...

  • Published

    9 October 2018

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Binet and Field outline key formulas for brand building in context

The IPA’s latest publication from Les Binet and Peter Field, Effectiveness in Context, provides advertisers with a self-help manual for brand building according to a brand’s market category,...

  • Published

    9 October 2018

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EffWeek free satellite event listing

The free events being organised in October 2018. Includes how to revolutionise the effectiveness of your marketing? What’s the perfect way to split marketing spend for your sector? How to get the...

  • Published

    4 October 2018

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Consumers and marketers views on AI and shopping

New IPA research shows that people believe the introduction of artificial intelligence systems will improve the overall consumer shopping experience although there are some areas which must be kept...

  • Published

    4 October 2018

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Beeftink promoted to Research Director

The IPA promotes Belinda Beeftink to IPA Research Director succeeding Lynne Robinson who is moving to a part-time role. The promotion takes effect on 4th October 2018.

  • Published

    3 October 2018

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‘Golden girl’ Jade inspires adland’s next generation

Be inspired by Jade Delaney who got her first break in advertising after she dressed up as a real-life version of New York’s ‘Fearless Girl’ statue and who is taking part in Advertising Unlocked...

  • Published

    28 September 2018

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Wavemaker’s Jones appointed as North West City Head

Wavemaker Manchester’s Managing Partner Simon Jones is appointed as the new IPA City Head for Manchester and the North West with a remit to champion the ad industry in the region.

  • Published

    26 September 2018

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UK delegation attends China Ad Festival

Key representatives from the UK ad industry have visited the China International Advertising Festival to demonstrate the power and expertise of British advertising (Harbin, 26-28 September 2018).

  • Published

    20 September 2018

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A new role for mail in the digital marketing era

Mail is the original one-to-one channel. Recent research shows it is more, rather than less, relevant and here we explain how personalised, targetted executions can work in the digital era.

  • Published

    20 September 2018

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New healthcare training from IPA

A new foundation course from the IPA for anyone working on healthcare accounts to help them understand the basics. Including research and development, codes of practice, types of medicines and best...

  • Published

    20 September 2018

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New IPA digital qualification

The IPA has launched a new Digital Performance Certificate, a best practice guide to digital performance marketing, client management and strategic planning. Aimed at Foundation level candidates....

  • Published

    20 September 2018

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IPA launches MIPA Connect

The IPA has launched a new online hub for IPA MIPAs. Includes exclusive access to events and discounts. A private hub for IPA MIPAs only.

  • Published

    20 September 2018

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2018 TouchPoints data shows shopping trends

Consumers are spending 28% less time shopping in person than in 2005 says new IPA TouchPoints dataset published September 2018. With biggest drop in visits to the local corner store. And a happy...

  • Published

    12 September 2018