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Young fans to increase football spending

New research from the IPA and Rare: Consulting has found that despite the impact of the pandemic, young fans are much more optimistic regarding their spending on football compared to other age groups.

  • Published

    26 November 2020

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IPA publishes practical guide for agencies to evolve their pricing models

Pricing for Success details a process for agencies to follow to help them evaluate and establish a platform for commercial innovation.

  • Published

    25 November 2020

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Get to know our Accelerator agencies

The IPA Accelerator scheme is designed to give up-and-coming agencies whose some guidance, help and inspiration as they grow their businesses. Here, we meet some of the newest members of the IPA...

  • Published

    25 November 2020

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IPA report reveals future agency-brand relationship models

There is notable polarisation regarding what the role of the future agency will be in helping brands meet the most pressing changes expected to impact the consumer landscape over the coming decade.

  • Published

    24 November 2020

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First speakers announced for RESET 2021

RESET will explore the UK's social and economic recovery, how we deal with the repercussions of COVID-19 and how we can deliver on our mission to rebuild public trust in advertising.

  • Published

    19 November 2020

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UK Advertising launches Ad Net Zero

Ad Net Zero, an industry-wide initiative to help UK advertising respond to the climate crisis caused by CO2 emissions, aims to reach real net zero by the end of 2030.

  • Published

    18 November 2020

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IPA urges media agencies to adopt MFG Climate Charter

The IPA’s Media Futures Group (MFG) has today issued a call to media agencies to commit to its Climate Charter to accelerate zero carbon transition for the media agency industry.

  • Published

    18 November 2020

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Ad industry reacts strongly to HFSS consultation

IPA Director General Paul Bainsfair has joined other industry leaders in condemning Government plans for the introduction of a total ban on the advertising of high fat, salt and sugar food and...

  • Published

    10 November 2020

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Discover the future of brand-agency relationships

The IPA Business Growth Conference 2020 will unveil new research into how the advertising industry will evolve during the 2020s.

  • Published

    9 November 2020

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IPA reacts to second Coronavirus lockdown

Ahead of the second Coronavirus lockdown Paul Bainsfair has urged individuals who are finding lockdown hard to talk to their employers and to consult NABS.

  • Published

    3 November 2020

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New IPA/Rare research reveals how to engage with female football fans

New research has lifts the lid on how football clubs can best engage with their female fans, as well as the impact of the Coronavirus pandemic on wider consumption of sports among women.

  • Published

    29 October 2020

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IPA England & Wales Chair Michelle Wright Achieves MIPA Accreditation

Gough Bailey Wright MD Michelle Wright placed training & professional development at the top of her agenda when she appointed IPA Chair for England & Wales last November.

  • Published

    28 October 2020

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Business Growth 2020: Your future depends on it

After a turbulent 2020, now is the time to start looking ahead and move from business survival to business growth.

  • Published

    27 October 2020

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IPA backs ABC managing Viewability Principles

IPA Research Director Belinda Beeftink has welcomed the news that ABC will manage the UK’s Viewability and AV (Audio Visual) Standards after playing an integral role in their development.

  • Published

    22 October 2020

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UK marketing budgets continue to contract markedly amid impact of COVID-19

The Q3 2020 Bellwether Report sees total marketing budgets continue to contract sharply, albeit at a softer rate than in Q2.

  • Published

    22 October 2020

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Industry heavyweights behind new Advanced Certificate in Effectiveness

Leading experts in marketing effectiveness, including Richard Shotton and Tom Roach, have helped the IPA develop a brand new effectiveness qualification, the Advanced Certificate in Effectiveness,...

  • Published

    20 October 2020

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New research reveals key to growing market share with online video

Orlando Wood's Achtung! builds on the lessons from his seminal 2019 book, Lemon, and demonstrates how they apply to online video.

  • Published

    15 October 2020

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New IPA report reveals formula to maximise value of Customer Experience

A new IPA report investigates the complexities and tensions surrounding Customer Experience to provide a four-step framework and a new formula to unlock the value of this significant area.

  • Published

    14 October 2020

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Binet presents fast, cheap, predictive Share of Search metric

Effectiveness guru Les Binet presented a new Share of Search metric to help track the health and potential wealth of brands and advertising at the IPA-led EffWorks Global 2020 Conference.

  • Published

    14 October 2020

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Companies worldwide commit to brand investment despite COVID-19 pandemic

More than 60% of global companies remain committed to investing in their brand despite the economic impact of the COVID-19 pandemic, according to a new IPA/Financial Times study, the Board-Brand...

  • Published

    14 October 2020

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Audi awarded for Dedication to Effectiveness at IPA Awards

Audi was awarded the Simon Broadbent Prize for Best Dedication to Effectiveness at the 2020 IPA Effectiveness Awards, for its continued success and commitment to effectiveness and evaluation.

  • Published

    12 October 2020

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Binet to investigate share of search at EffWorks Global 2020

Marketing effectiveness guru Les Binet will preview his latest research on the potential for search to predict market share, during next week’s EffWorks Global 2020.

  • Published

    7 October 2020

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A third of football fans set to spend more on beautiful game

Almost a third of fans intend to spend more on football during the upcoming season, despite the impacts of COVID-19 according new IPA research.

  • Published

    30 September 2020

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IPA, ISBA and APA announce updated Tripartite Agreement

The IPA, ISBA and the APA on behalf of production companies, have co-authored an updated tripartite addendum (TA) for commercial productions, to be used while the coronavirus is still at large.

  • Published

    29 September 2020

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Carolyn McCall to headline stellar EffWorks Global 2020 line-up

ITV CEO, Dame Carolyn McCall will join brand, agency and media experts to evaluate how brands can thrive in the ‘new normal’ at the EffWorks Global 2020 Conference from 12-16 October.

  • Published

    23 September 2020

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IPA, AA and ISBA unite for unique industry event

RESET 2021 will look at how the industry can support the UK’s social and economic recovery, how it deals with the repercussions of COVID-19 and how it can deliver on the mission to rebuild public...

  • Published

    23 September 2020

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IPA reacts to PM’s latest COVID-19 measures

IPA Director General Paul Bainsfair has commented on the latest announcement of Coronavirus restrictions by the Prime Minister in terms of its impact on the agency community.

  • Published

    22 September 2020

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IPA welcomes ASA statement on depictions of COVID safety regulations

The ASA guiding principles are very clear according to IPA Director of Legal and Public Affairs, Richard Lindsay.

  • Published

    21 September 2020

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timeTo understand how the pandemic has changed behaviours

A new timeTo survey will address specific concerns as businesses begin to return to the office and help develop a strategy for the industry as we move ahead into the new normal.

  • Published

    21 September 2020

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IPA and CIPS produce top tips for better working relationships

The IPA and CIPS have joined forces to create a series of ten top tips on how agencies, marketing and procurement can work better together.

  • Published

    16 September 2020

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IPA teams up with LSE to bring MBA Essentials to adland

The new tie-up aims to help agencies equip themselves with the invaluable business, financial, strategic and leadership skills to help grow both their own and their clients’ businesses.

  • Published

    14 September 2020

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Less stressed youngsters turn to TikTok during lockdown

The mood states of 15-24s increased significantly during the first few weeks immediately after lockdown, coinciding with youngsters having more time to relax and devote to hobbies, exercise and...

  • Published

    10 September 2020