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News

MiQ tops IPA Digital Media Owner Spring Survey

Agencies have named MiQ as the best media owner to work with for the second IPA Digital Media Owner Survey in a row.

Published

15 April 2021

News

Cuts to UK marketing budgets ease in Q1 2021

Total marketing budgets fall at the softest rate since the first quarter of 2020 according to the Q1 2021 IPA Bellwether Report.

Published

15 April 2021

News

Get to know our Accelerator agencies - April 2021

The IPA Accelerator scheme is designed to give up-and-coming agencies some guidance, help and inspiration as they grow their businesses. Here, we meet some of the newest members.

Published

13 April 2021

News

IPA announces 2021 Summer Honours

Vicky Fox, Kate Howe, Simon Jones, Sue Unerman, Adam Ben-Yousef, Lindsey Clay, Dame Carolyn McCall and Richard Shotton are being honoured in the IPA Summer Honours 2021.

Published

12 April 2021

News

BBJ&K and Yonder Media join IPA membership

The agencies were elected into IPA membership at the March 2021 Council meeting.

Published

12 April 2021

News

New effectiveness accreditation scheme to highlight value of agencies

New IPA President Julian Douglas has announced the launch of the IPA Effectiveness Accreditation programme, designed to fuel and better demonstrate the value that agencies deliver.

Published

25 March 2021

News

IPA President Douglas sets out 10x: Accelerate Opportunity agenda

Douglas’ agenda will turboboost the industry from the inside out, centred around three key themes: IPA 10x (for the industry); THINK 10x (for wider society); TECH 10x (for gaming, AR and...

Published

25 March 2021

News

Industry lobbies Government on taxi taxes to ensure staff safety

Over 100 advertising and media agencies have signed an open letter demanding the changes to help ensure staff safety.

Published

24 March 2021

News

IPA announces 2021 Council election results

Julian Douglas, Vice Chairman of VCCP, was formally elected as IPA President during the virtual IPA Special Council meeting.

Published

19 March 2021

News

IPA publishes 2020 IPA Agency Census

The 2020 Agency Census evidences the impact of the COVID-19 pandemic on the advertising agency community.

Published

19 March 2021

News

2020 IPA Annual review reveals the numbers behind the crisis

The 2020 IPA Annual Review – Supporting our members during COVID-19 - highlights how the agency trade supported its members during the developing pandemic, such as giving away half a million pounds...

Published

19 March 2021

News

Venture capital firms invest nearly £1bn in UK CreaTech

Janet Hull OBE, IPA Director of Marketing Strategy and Chairman of the CIC Createch welcomes new report outlining VC investment into the UK’s creative tech sector.

Published

16 March 2021

News

Belinda Beeftink named MRS Honorary Fellow

Belinda was chosen for her consistent championing of insight for the industry particularly through the development of TouchPoints and her work on the continued evolution of audience measurement.

Published

9 March 2021

News

David Shearer appointed as new IPA Scotland Chair

MediaCom Edinburgh’s Managing Director, David Shearer has been named as the new IPA Chair for Scotland, a position he will formally take on in April when he announces his two-year agenda for the...

Published

1 March 2021

News

IPA remembers Archie Cumming

Archie Cumming, past Chair of the IPA in Scotland 1995-96, has sadly passed away.

Published

1 March 2021

News

McCann’s Aldiss named new City Head for Manchester and the North West

In his role, Richard will be championing the outstanding talent in the advertising community and providing a voice for IPA members in the area.

Published

25 February 2021

News

Be counted and help shape advertising’s future

Despite the collective knowledge that we need a more diverse industry, we are not achieving this. This is why we need you to take part in the All In Census.

Published

24 February 2021

News

IPA report charts the path to A Future of Fairness

The IPA has published a new report, A Future of Fairness, to give brands and agencies a series of tangible actions to consider on diversity and inclusion.

Published

10 February 2021

News

Are you ALL IN?

The IPA is proud to be working with the AA and ISBA on the first industry-wide ALL IN census.

Published

10 February 2021

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IPA TouchPoints report reveals diverging commercial media habits

Making Sense reveals a significant drop in the correlation between how the younger and older generations spent their time with commercial media during lockdown 2020.

Published

9 February 2021

News

Get to know our Accelerator agencies - February 2021

The IPA Accelerator scheme is designed to give up-and-coming agencies some guidance, help and inspiration as they grow their businesses. Here, we meet some of the newest members.

Published

4 February 2021

News

Six effective marketing trends

In association with the IPA, WARC has released an insights report examining effective marketing trends following an analysis of the winning case studies from the 2020 IPA Effectiveness Awards.

Published

4 February 2021

News

IPA backs widening access to JICMAIL data through levy

The new voluntary levy will make the core industry JICMAIL data sets free to use for all companies in the UK.

Published

28 January 2021

News

IPA backs programmatic project that benefits agencies

TAG TrustNet uses blockchain technology to improve the transactional transparency and accountability of digital media procurement.

Published

28 January 2021

News

All In campaign to build greater inclusion in UK advertising

The Inclusion Group, formed in April 2020 by the Advertising Association, ISBA and the IPA and chaired by Kathryn Jacob, CEO, Pearl & Dean, is launching All In, a campaign to help build back a...

Published

28 January 2021

News

UK marketing budgets continue to fall sharply at end of 2020

UK marketing executives saw another sharp decline in advertising budgets during the final quarter of 2020, according to the Q4 2020 IPA Bellwether Report.