Whether you need help with a new business pitch, market research advice or an internal brainstorm, you’ve come to the right place.
Practical resources to facilitate IPA President Josh Krichefski's ‘People First’ agenda - to boost the overall health and wealth of the agency business.
What the advertising industry can learn about clear and concise communication.
A practical resource to help agencies make meaningful change in their diversity and inclusion journeys.
Filters
Date Relevance
AdTech Advertising Effectiveness Awards Commercial COVID-19 Creativity EffWorks Insight & Research Learning & CPD Legal & Regulatory Media Membership People First Planning and Strategy Talent
Results 298
News
IPA President Josh Krichefski is to award a Special Prize for Next Generation Brand-building at the 2024 IPA Effectiveness Awards, while Jo Arden and Charlie Ebdy have been appointed as Convenor...
Published
16 November 2023
The scheme, which pairs agencies with local schools, aims to showcase a career in advertising to schoolchildren aged 13-18, and provide agencies with an audience of new and diverse talent.
15 November 2023
'The issues with briefs and how to make them better' features humorous cartoons by Tom Fishburne that bring to life some of the key issues around marketing briefs, drawing on the core findings from...
14 November 2023
The IPA Speaker's Cup challenges people to speak passionately and persuasively on their feet without relying on PowerPoint. The winner, Beni De Makoso from Ear to the Ground spoke about why people...
The Advertising Association, the IPA and ISBA will hold their annual industry summit, LEAD, on February 8, 2024, at the Queen Elizabeth II Centre in London.
2 November 2023
The principles are broad-brush and designed to ensure that the industry embraces AI in an ethical way that protects both consumers and those working in the creative sector.
1 November 2023
The new IPA report "The Menopause: The change we need to see" features unseen data from GenM, alongside existing Euromonitor and CIPD data, and additional qualitative data from women aged 49-64, to...
31 October 2023
Are you, or one of your colleagues, a champion of diversity, equity and inclusion striving to change our industry for the better? If so, we would love to hear your story as part of the IPA iList 2024.
30 October 2023
Four IPA member agencies, and the IPA’s Legal & Public Affairs Director, Richard Lindsay, met last week with the Earl of Minto, Minister for Regulatory Reform at the Department for Business and Trade.
26 October 2023
The Q3 2023 IPA Bellwether Report reveals that this quarter’s overall growth was driven by upward revisions to the main media category.
19 October 2023
Econometrics has new relevance right now for those wanting to make marketing more accountable, more effective and more profitable, according to a new IPA publication, Econometrics and the C-suite.
10 October 2023
Investment analysts fundamentally believe that brand strength is critical to a firm’s success, according to new research by IPA/Brand Finance.
Everyone at the IPA was saddened to learn of the recent passing of Tony Cullingham. As the leader of the Watford Ad School for over 30 years, Tony tutored and helped launch the careers of 700 young...
3 October 2023
Acclaimed journalist Amol Rajan will kick off EffWorks Global 2023 with a state of the nation keynote, before WPP CEO Mark Read outlines the key challenges and opportunities facing agencies as part...
2 October 2023
The IPA, in partnership with TikTok for Business, has launched a new ad campaign featuring popular TikTok creators to attract a more diverse audience of talented young people across the UK, into...
21 September 2023
NatWest Group CMO Margaret Jobling has heralded the 30 agencies gaining IPA Effectiveness Accreditation as “paragons of excellence” who “set the benchmark for the industry” while announcing the...
14 September 2023
In the face of ongoing challenging levels of inflation how can brands manage their brand pricing strategy? Dr Grace Kite will answer all at IPA EffWorks Global 2023 on 10 October.
5 September 2023
The IPA has dismissed MP claims that some agencies are boycotting certain Ofcom-regulated TV channels.
23 August 2023
Almost two-thirds of UK adults will be cutting back their Christmas spending this year due to the cost-of-living crisis, a new IPA survey has revealed.
27 July 2023
The Q2 2023 IPA Bellwether Report shows UK companies ramp up investment in sales promotions to record levels, driving overall UK marketing budget growth.
20 July 2023
Addressing the packed industry audience at the 2023 Business Growth Conference, Krichefski set out why investing in our talent generates significant cost savings and creates long-term value.
13 July 2023
Michael Brown, Peter Buckley, Rhian Feather (MIPA), Simon Harwood (MIPA), Janet Hull OBE, Margaret Jobling, Jon Kershaw (MIPA), Valerie Ludlow (MIPA), Tony Mattson (MIPA), Harjot Singh and Lisa...
6 July 2023
Agencies that wish to grow existing client business or unlock new business opportunities should relinquish the idea that in-housing is a threat, according to a new IPA new report.
5 July 2023
The IPA is pleased to announce that Borne, Love Sugar Science and MNC were elected into IPA membership at its quarterly Council meeting on 29 June.
30 June 2023
IPA member agencies celebrated a successful Cannes Lions 2023 festival, with 20 agencies picking up a combined 78 awards (including joint entries). This includes three Grand Prix, 20 Gold, 26...
26 June 2023
Almost 40% of Britons aren’t coping on their current salaries; they are spending over an hour longer indoors; 60% are looking for the lowest prices when shopping, and when it comes to longer-term...
21 June 2023
Newly appointed IPA Chair for Northern Ireland, and Genesis MD, Helen Blakley sets out her two-year leadership agenda to attract the best talent into the NI ad business.
16 June 2023
A new survey, commissioned by the IPA and conducted by Opinium, reveals consumer attitudes to the ethics and etiquette of using AI. Consumers believe that brands should disclose the use of...
15 June 2023
The IPA, Advertising Association and ISBA have provided a joint statement and FAQs on Purpose Disruptors’ Advertised Emissions paper.
‘Signals in the Noise’, outlines the explosion of digital media over the past 30 years, and why media accountability and joint industry oversight of audience research in the form of the JICs is so...
14 June 2023
A new report, co-authored by Business Development Consultant Rhona Glazebrook and Janet Markwick, Founder and CEO of Markwick Consulting, into what in-housing means for agencies and how they can...
The upcoming IPA Business Growth Conference will provide you with the tools to navigate the disruption and set your agency up to thrive and prosper in the long term.
31 May 2023
