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Be counted and help shape advertising’s future

Despite the collective knowledge that we need a more diverse industry, we are not achieving this. This is why we need you to take part in the All In Census.

  • Published

    24 February 2021

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IPA report charts the path to A Future of Fairness

The IPA has published a new report, A Future of Fairness, to give brands and agencies a series of tangible actions to consider on diversity and inclusion.

  • Published

    10 February 2021

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Are you ALL IN for 10 March?

The IPA is proud to be working with the AA and ISBA on the first industry-wide ALL IN census which goes live for one-day only on 10 March.

  • Published

    10 February 2021

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IPA TouchPoints report reveals diverging commercial media habits

Making Sense reveals a significant drop in the correlation between how the younger and older generations spent their time with commercial media during lockdown 2020.

  • Published

    9 February 2021

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Six effective marketing trends

In association with the IPA, WARC has released an insights report examining effective marketing trends following an analysis of the winning case studies from the 2020 IPA Effectiveness Awards.

  • Published

    4 February 2021

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Get to know our Accelerator agencies - February 2021

The IPA Accelerator scheme is designed to give up-and-coming agencies some guidance, help and inspiration as they grow their businesses. Here, we meet some of the newest members.

  • Published

    4 February 2021

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IPA backs programmatic project that benefits agencies

TAG TrustNet uses blockchain technology to improve the transactional transparency and accountability of digital media procurement.

  • Published

    28 January 2021

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All In campaign to build greater inclusion in UK advertising

The Inclusion Group, formed in April 2020 by the Advertising Association, ISBA and the IPA and chaired by Kathryn Jacob, CEO, Pearl & Dean, is launching All In, a campaign to help build back a...

  • Published

    28 January 2021

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IPA backs widening access to JICMAIL data through levy

The new voluntary levy will make the core industry JICMAIL data sets free to use for all companies in the UK.

  • Published

    28 January 2021

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UK marketing budgets continue to fall sharply at end of 2020

UK marketing executives saw another sharp decline in advertising budgets during the final quarter of 2020, according to the Q4 2020 IPA Bellwether Report.

  • Published

    21 January 2021

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IPA President Vaz delivers New Year address

Nigel Vaz's virtual speech recognised the industry's resilience, positivity, courage and creativity during the COVID crisis.

  • Published

    21 January 2021

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IPA celebrates industry greats in 2021 New Year Honours

Annette King, Mark Read, Trevor Robinson OBE, Nigel Vaz, and Michael Wall are awarded FIPA (Fellow of the IPA) status.

  • Published

    13 January 2021

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Get to know our new members - January 2021

A Q&A with some of the newest members of the IPA community, who all joined in December 2020.

  • Published

    13 January 2021

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IPA launches new diversity and inclusion qualification

The Diversity & Inclusion Essentials Certificate will ensure that everyone can contribute to a more diverse and inclusive workplace.

  • Published

    11 January 2021

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RESET 2021 agenda revealed

Secretary of State for Digital, Culture, Media and Sport, Oliver Dowden CBE, headlines our first industry event as a tripartite.

  • Published

    11 January 2021

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Take the Effectiveness Escape Room challenge....

Use your knowledge of the 2020 IPA Effectiveness Awards to make it out of the locked room.

  • Published

    23 December 2020

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IPA survey reveals desire to see brands support Black History Month

76% of young ethnic minority Brits want to see brands openly show support for Black History Month.

  • Published

    17 December 2020

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New research reveals fan concerns as crowds return to football stadiums

Over a third of fans expect to struggle to get tickets due to the high demand when full crowds can return.

  • Published

    10 December 2020

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Female Frontiers – Celebrating women leading the way

After an extraordinarily challenging year for everyone working in marketing, advertising, media and tech during the Covid-19 pandemic, the IPA is delighted to be the Media Partner for Campaign’s...

  • Published

    9 December 2020

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New Commercial Arts, Open Partners and Wonderhood Studios join IPA membership

The IPA are pleased to announce that New Commercial Arts, Open Partners and Wonderhood Studios were elected into IPA membership at its quarterly council meeting on 3 December.

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    9 December 2020

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IPA publishes Advertising Works 25

Advertising Works 25 includes full versions of the five Gold-winning case studies from the 2020 IPA Effectiveness Awards.

  • Published

    3 December 2020

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Culture Secretary joins RESET 2021 line-up

The Culture Secretary joins representatives from brands, agencies, media owners and tech platforms at the four-hour virtual conference on 28 January.

  • Published

    3 December 2020

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IPA nominates Douglas as President-elect

Douglas was chosen following a formal three-month selection process led by former President Sarah Golding, CEO of The&Partnership.

  • Published

    3 December 2020

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Young fans to increase football spending

New research from the IPA and Rare: Consulting has found that despite the impact of the pandemic, young fans are much more optimistic regarding their spending on football compared to other age groups.

  • Published

    26 November 2020

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Get to know our Accelerator agencies - November 2020

The IPA Accelerator scheme is designed to give up-and-coming agencies whose some guidance, help and inspiration as they grow their businesses. Here, we meet some of the newest members of the IPA...

  • Published

    25 November 2020

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IPA publishes practical guide for agencies to evolve their pricing models

Pricing for Success details a process for agencies to follow to help them evaluate and establish a platform for commercial innovation.

  • Published

    25 November 2020

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IPA report reveals future agency-brand relationship models

There is notable polarisation regarding what the role of the future agency will be in helping brands meet the most pressing changes expected to impact the consumer landscape over the coming decade.

  • Published

    24 November 2020

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First speakers announced for RESET 2021

RESET will explore the UK's social and economic recovery, how we deal with the repercussions of COVID-19 and how we can deliver on our mission to rebuild public trust in advertising.

  • Published

    19 November 2020

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IPA urges media agencies to adopt MFG Climate Charter

The IPA’s Media Futures Group (MFG) has today issued a call to media agencies to commit to its Climate Charter to accelerate zero carbon transition for the media agency industry.

  • Published

    18 November 2020

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UK Advertising launches Ad Net Zero

Ad Net Zero, an industry-wide initiative to help UK advertising respond to the climate crisis caused by CO2 emissions, aims to reach real net zero by the end of 2030.

  • Published

    18 November 2020

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Ad industry reacts strongly to HFSS consultation

IPA Director General Paul Bainsfair has joined other industry leaders in condemning Government plans for the introduction of a total ban on the advertising of high fat, salt and sugar food and...

  • Published

    10 November 2020

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Discover the future of brand-agency relationships

The IPA Business Growth Conference 2020 will unveil new research into how the advertising industry will evolve during the 2020s.

  • Published

    9 November 2020