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UK marketing budgets continue to fall sharply at end of 2020

UK marketing executives saw another sharp decline in advertising budgets during the final quarter of 2020, according to the Q4 2020 IPA Bellwether Report.

  • Published

    21 January 2021

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IPA President Vaz delivers New Year address

Nigel Vaz's virtual speech recognised the industry's resilience, positivity, courage and creativity during the COVID crisis.

  • Published

    21 January 2021

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IPA celebrates industry greats in 2021 New Year Honours

Annette King, Mark Read, Trevor Robinson OBE, Nigel Vaz, and Michael Wall are awarded FIPA (Fellow of the IPA) status.

  • Published

    13 January 2021

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Get to know our new members - January 2021

A Q&A with some of the newest members of the IPA community, who all joined in December 2020.

  • Published

    13 January 2021

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IPA launches new diversity and inclusion qualification

The Diversity & Inclusion Essentials Certificate will ensure that everyone can contribute to a more diverse and inclusive workplace.

  • Published

    11 January 2021

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RESET 2021 agenda revealed

Secretary of State for Digital, Culture, Media and Sport, Oliver Dowden CBE, headlines our first industry event as a tripartite.

  • Published

    11 January 2021

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Take the Effectiveness Escape Room challenge....

Use your knowledge of the 2020 IPA Effectiveness Awards to make it out of the locked room.

  • Published

    23 December 2020

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IPA survey reveals desire to see brands support Black History Month

76% of young ethnic minority Brits want to see brands openly show support for Black History Month.

  • Published

    17 December 2020

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New research reveals fan concerns as crowds return to football stadiums

Over a third of fans expect to struggle to get tickets due to the high demand when full crowds can return.

  • Published

    10 December 2020

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Female Frontiers – Celebrating women leading the way

After an extraordinarily challenging year for everyone working in marketing, advertising, media and tech during the Covid-19 pandemic, the IPA is delighted to be the Media Partner for Campaign’s...

  • Published

    9 December 2020

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New Commercial Arts, Open Partners and Wonderhood Studios join IPA membership

The IPA are pleased to announce that New Commercial Arts, Open Partners and Wonderhood Studios were elected into IPA membership at its quarterly council meeting on 3 December.

  • Published

    9 December 2020

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IPA publishes Advertising Works 25

Advertising Works 25 includes full versions of the five Gold-winning case studies from the 2020 IPA Effectiveness Awards.

  • Published

    3 December 2020

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Culture Secretary joins RESET 2021 line-up

The Culture Secretary joins representatives from brands, agencies, media owners and tech platforms at the four-hour virtual conference on 28 January.

  • Published

    3 December 2020

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IPA nominates Douglas as President-elect

Douglas was chosen following a formal three-month selection process led by former President Sarah Golding, CEO of The&Partnership.

  • Published

    3 December 2020

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Young fans to increase football spending

New research from the IPA and Rare: Consulting has found that despite the impact of the pandemic, young fans are much more optimistic regarding their spending on football compared to other age groups.

  • Published

    26 November 2020

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Get to know our Accelerator agencies - November 2020

The IPA Accelerator scheme is designed to give up-and-coming agencies whose some guidance, help and inspiration as they grow their businesses. Here, we meet some of the newest members of the IPA...

  • Published

    25 November 2020

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IPA publishes practical guide for agencies to evolve their pricing models

Pricing for Success details a process for agencies to follow to help them evaluate and establish a platform for commercial innovation.

  • Published

    25 November 2020

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IPA report reveals future agency-brand relationship models

There is notable polarisation regarding what the role of the future agency will be in helping brands meet the most pressing changes expected to impact the consumer landscape over the coming decade.

  • Published

    24 November 2020

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First speakers announced for RESET 2021

RESET will explore the UK's social and economic recovery, how we deal with the repercussions of COVID-19 and how we can deliver on our mission to rebuild public trust in advertising.

  • Published

    19 November 2020

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IPA urges media agencies to adopt MFG Climate Charter

The IPA’s Media Futures Group (MFG) has today issued a call to media agencies to commit to its Climate Charter to accelerate zero carbon transition for the media agency industry.

  • Published

    18 November 2020

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UK Advertising launches Ad Net Zero

Ad Net Zero, an industry-wide initiative to help UK advertising respond to the climate crisis caused by CO2 emissions, aims to reach real net zero by the end of 2030.

  • Published

    18 November 2020

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Ad industry reacts strongly to HFSS consultation

IPA Director General Paul Bainsfair has joined other industry leaders in condemning Government plans for the introduction of a total ban on the advertising of high fat, salt and sugar food and...

  • Published

    10 November 2020

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Discover the future of brand-agency relationships

The IPA Business Growth Conference 2020 will unveil new research into how the advertising industry will evolve during the 2020s.

  • Published

    9 November 2020

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IPA reacts to second Coronavirus lockdown

Ahead of the second Coronavirus lockdown Paul Bainsfair has urged individuals who are finding lockdown hard to talk to their employers and to consult NABS.

  • Published

    3 November 2020

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New IPA/Rare research reveals how to engage with female football fans

New research has lifts the lid on how football clubs can best engage with their female fans, as well as the impact of the Coronavirus pandemic on wider consumption of sports among women.

  • Published

    29 October 2020

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IPA England & Wales Chair Michelle Wright Achieves MIPA Accreditation

Gough Bailey Wright MD Michelle Wright placed training & professional development at the top of her agenda when she appointed IPA Chair for England & Wales last November.

  • Published

    28 October 2020

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Business Growth 2020: Your future depends on it

After a turbulent 2020, now is the time to start looking ahead and move from business survival to business growth.

  • Published

    27 October 2020

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UK marketing budgets continue to contract markedly amid impact of COVID-19

The Q3 2020 Bellwether Report sees total marketing budgets continue to contract sharply, albeit at a softer rate than in Q2.

  • Published

    22 October 2020

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IPA backs ABC managing Viewability Principles

IPA Research Director Belinda Beeftink has welcomed the news that ABC will manage the UK’s Viewability and AV (Audio Visual) Standards after playing an integral role in their development.

  • Published

    22 October 2020

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Industry heavyweights behind new Advanced Certificate in Effectiveness

Leading experts in marketing effectiveness, including Richard Shotton and Tom Roach, have helped the IPA develop a brand new effectiveness qualification, the Advanced Certificate in Effectiveness,...

  • Published

    20 October 2020

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New research reveals key to growing market share with online video

Orlando Wood's Achtung! builds on the lessons from his seminal 2019 book, Lemon, and demonstrates how they apply to online video.

  • Published

    15 October 2020

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Companies worldwide commit to brand investment despite COVID-19 pandemic

More than 60% of global companies remain committed to investing in their brand despite the economic impact of the COVID-19 pandemic, according to a new IPA/Financial Times study, the Board-Brand...

  • Published

    14 October 2020