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UK marketing budgets continue to contract markedly amid impact of COVID-19

The Q3 2020 Bellwether Report sees total marketing budgets continue to contract sharply, albeit at a softer rate than in Q2.

  • Published

    22 October 2020

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IPA backs ABC managing Viewability Principles

IPA Research Director Belinda Beeftink has welcomed the news that ABC will manage the UK’s Viewability and AV (Audio Visual) Standards after playing an integral role in their development.

  • Published

    22 October 2020

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Industry heavyweights behind new Advanced Certificate in Effectiveness

Leading experts in marketing effectiveness, including Richard Shotton and Tom Roach, have helped the IPA develop a brand new effectiveness qualification, the Advanced Certificate in Effectiveness,...

  • Published

    20 October 2020

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New research reveals key to growing market share with online video

Orlando Wood's Achtung! builds on the lessons from his seminal 2019 book, Lemon, and demonstrates how they apply to online video.

  • Published

    15 October 2020

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New IPA report reveals formula to maximise value of Customer Experience

A new IPA report investigates the complexities and tensions surrounding Customer Experience to provide a four-step framework and a new formula to unlock the value of this significant area.

  • Published

    14 October 2020

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Binet presents fast, cheap, predictive Share of Search metric

Effectiveness guru Les Binet presented a new Share of Search metric to help track the health and potential wealth of brands and advertising at the IPA-led EffWorks Global 2020 Conference.

  • Published

    14 October 2020

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Companies worldwide commit to brand investment despite COVID-19 pandemic

More than 60% of global companies remain committed to investing in their brand despite the economic impact of the COVID-19 pandemic, according to a new IPA/Financial Times study, the Board-Brand...

  • Published

    14 October 2020

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2020 IPA Effectiveness Awards winners announced

Congratulations to the winners of the 2020 IPA Effectiveness Awards, who were announced during a virtual awards celebration. Five gold, six silver and 14 bronze prizes, along with 10 special prizes...

  • Published

    12 October 2020

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Audi awarded for Dedication to Effectiveness at IPA Awards

Audi was awarded the Simon Broadbent Prize for Best Dedication to Effectiveness at the 2020 IPA Effectiveness Awards, for its continued success and commitment to effectiveness and evaluation.

  • Published

    12 October 2020

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MullenLowe Group named Effectiveness Network of Year at IPA Awards

MullenLowe Group was named Effectiveness Network of the Year at the 2020 IPA Effectiveness Awards, picking up the coveted prize after winning three Awards.

  • Published

    12 October 2020

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Cossette wins President’s Prize at IPA Effectiveness Awards for SickKids fundraising

Cossette was awarded the prestigious President’s Prize for creating a new blueprint for 21st Century fundraising for the Toronto Hospital for Sick Children (SickKids).

  • Published

    12 October 2020

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BBH and MediaCom bag IPA Effectiveness Awards Grand Prix for Tesco

BBH and MediaCom were awarded the advertising industry’s top accolade, the prestigious IPA Effectiveness Awards Grand Prix for transforming Tesco’s business and adding £4.3bn incremental revenue...

  • Published

    12 October 2020

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Binet to investigate share of search at EffWorks Global 2020

Marketing effectiveness guru Les Binet will preview his latest research on the potential for search to predict market share, during next week’s EffWorks Global 2020.

  • Published

    7 October 2020

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A third of football fans set to spend more on beautiful game

Almost a third of fans intend to spend more on football during the upcoming season, despite the impacts of COVID-19 according new IPA research.

  • Published

    30 September 2020

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IPA, ISBA and APA announce updated Tripartite Agreement

The IPA, ISBA and the APA on behalf of production companies, have co-authored an updated tripartite addendum (TA) for commercial productions, to be used while the coronavirus is still at large.

  • Published

    29 September 2020

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New IPA research pinpoints how to attract and retain diverse talent

New IPA research has revealed how UK students perceive the ad industry and what they are looking for in a future organisation, providing invaluable insights for agencies to attract and retain fresh...

  • Published

    25 September 2020

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IPA, AA and ISBA unite for unique industry event

RESET 2021 will look at how the industry can support the UK’s social and economic recovery, how it deals with the repercussions of COVID-19 and how it can deliver on the mission to rebuild public...

  • Published

    23 September 2020

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Carolyn McCall to headline stellar EffWorks Global 2020 line-up

ITV CEO, Dame Carolyn McCall will join brand, agency and media experts to evaluate how brands can thrive in the ‘new normal’ at the EffWorks Global 2020 Conference from 12-16 October.

  • Published

    23 September 2020

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IPA reacts to PM’s latest COVID-19 measures

IPA Director General Paul Bainsfair has commented on the latest announcement of Coronavirus restrictions by the Prime Minister in terms of its impact on the agency community.

  • Published

    22 September 2020

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timeTo understand how the pandemic has changed behaviours

A new timeTo survey will address specific concerns as businesses begin to return to the office and help develop a strategy for the industry as we move ahead into the new normal.

  • Published

    21 September 2020

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IPA welcomes ASA statement on depictions of COVID safety regulations

The ASA guiding principles are very clear according to IPA Director of Legal and Public Affairs, Richard Lindsay.

  • Published

    21 September 2020

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IPA and CIPS produce top tips for better working relationships

The IPA and CIPS have joined forces to create a series of ten top tips on how agencies, marketing and procurement can work better together.

  • Published

    16 September 2020

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IPA teams up with LSE to bring MBA Essentials to adland

The new tie-up aims to help agencies equip themselves with the invaluable business, financial, strategic and leadership skills to help grow both their own and their clients’ businesses.

  • Published

    14 September 2020

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Less stressed youngsters turn to TikTok during lockdown

The mood states of 15-24s increased significantly during the first few weeks immediately after lockdown, coinciding with youngsters having more time to relax and devote to hobbies, exercise and...

  • Published

    10 September 2020

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Another bit of good news on supplies to charities

HMRC has published a new brief on VAT as it relates to supplies to charities and promises corresponding amendments to its guidance.

  • Published

    9 September 2020

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IPA backs AdGreen initiative

The IPA are proud to be supporting AdGreen, a new initiative by the AA's Climate Action Working Group to unite the advertising industry to eliminate the negative environmental impacts of production.

  • Published

    9 September 2020

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EffWorks 2020 – your essential Covid recovery plan

Tune into EffWorks Global 2020 from 12-16 October and give yourself the tools you will need to build your brand in a post-Covid world.

  • Published

    9 September 2020

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IPA President welcomes results of blockchain pilot for programmatic

The cross-industry pilot demonstrates the benefits of using blockchain technology, specifically Distributed Ledger Technology (DLT), to increase the efficiency and transparency of programmatic...

  • Published

    7 September 2020

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Get to know our Accelerator agencies

The IPA Accelerator scheme is designed to give up-and-coming agencies whose some guidance, help and inspiration as they grow their businesses. Here, we meet some of the newest members of the IPA...

  • Published

    4 September 2020

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IPA backs employee wellbeing initiative

The IPA is officially supporting Brilliant Creative Minds to stamp out behaviours that impact employee wellbeing and diminish creativity in the advertising and communications industry.

  • Published

    3 September 2020

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IPA welcomes Facebook shouldering its DST responsibilities

The IPA has welcomed the news that, unlike Google, at present, Facebook will not be passing on the cost of the 2% Digital Services Tax (DST) to its UK advertisers.

  • Published

    3 September 2020

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New IPA qualification to broaden adland’s Effectiveness horizons

The IPA has today (12 August) launched a brand new online qualification, the Effectiveness Essentials Certificate, in an effort to embed effectiveness into the fabric of our industry.

  • Published

    12 August 2020