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News
UK companies revised their total marketing budgets down in the opening quarter of 2025, marking the first overall decline in four years, according to the latest IPA Bellwether Report.
Published
17 April 2025
David Harewood OBE wil set the stage for an engaging exploration of talent and diversity in the advertising industry and how, at its best, advertising has the unique power to unite.
2 April 2025
Karen Martin's agenda as IPA President will revitalise UK advertising and celebrate the immense value creativity brings to business success, the economy and British culture.
31 March 2025
Karen Martin, Chief Executive of BBH London, was formally elected as IPA President, while 17 individuals were either newly elected or re-elected to the IPA Council.
27 March 2025
Acclaimed actor, screenwriter and author Meera Syal CBE, will join the IPA Talent & Diversity Conference for a fireside chat with McCann & McCann Worldgroup’s Harjot Singh.
19 March 2025
Over half of all UK adults and over two-thirds of 18-34s have admitted to ‘flaking’ on plans. These are just some of the findings from new IPA research, to be launched at the IPA Insight Summit,...
13 March 2025
The IPA has expressed its concern with Nick Louisson's quotes in the Campaign article of 6 March on the ISBA Media Services Framework (MSF), saying that the article, along with the introduction to...
The IPA Effectiveness Accreditation programme recognises agencies that integrate business effectiveness into their core culture.
6 March 2025
Exploring advertising’s place in culture; the state of inclusivity within adland; and how we can move beyond awareness into taking action to foster truly inclusive and equitable workplaces.
5 March 2025
‘The BetterIdeas Project’ outlines poor feedback, lack of training in evaluating ideas and subjective opinions are just some of the issues impacting the development of outstanding creative ideas.
4 March 2025
New IPA Insight data outlines the most popular times to make reservations and take holidays and how long the UK public spend researching their destination before booking.
28 February 2025
The book contains full versions of the Gold-winning Guinness, Laithwaites, McCain, Specsavers and Yorkshire Tea case studies, as well as summaries of a further 22 Silver and Bronze-winning papers.
27 February 2025
IPA Director of Legal & Public Affairs Richard Lindsay urged the Government to ensure that AI becomes a strategic growth-driver for the Creative Industries rather than the cause of their demise.
Agencies are being asked to pay intermediaries for the privilege of pitching for accounts. This scheme is on the rise and threatens the value and competition our industry delivers.
19 February 2025
To bring the 44 Club back to life and drive it forward, the IPA is seeking four agency employees bursting full of energy, enthusiasm and creativity.
18 February 2025
'Game-changing ideas for people’s wellbeing' draws on the findings of the 100-plus companies that have successfully acquired their IPA People First Promise badge of honour.
13 February 2025
IPA President Josh Krichefski's powerful speech on the enduring value of creativity from the LEAD 2025 conference.
6 February 2025
Turner joins the IPA from Route where she has been CEO since June 2022 and succeeds Belinda Beeftink, who retired at the end of 2024.
5 February 2025
Rewarding agencies for their exceptional professional development programmes, and outstanding investment in the development and wellbeing of their employees.
4 February 2025
Bauer Academy, in partnership with McCann, is announcing the launch of a new cohort of learners embarking on the Junior Advertising Creative Level 3 apprenticeship programme. This initiative brings...
A comprehensive introduction to the world of digital marketing, ensuring professionals stay ahead in today’s fast-evolving landscape.
3 February 2025
Jason Cobbold will Chair the IPA Commercial Leadership Group, while Nick Maddison and Genna Trentham will co-Chair the IPA Client Relationship Group.
29 January 2025
According to the 2024 IPA Agency Census, total employee numbers, within IPA member agencies, as at 1 September 2024, totalled 26,787, up from 26,630 recorded in 2023.
23 January 2025
The IPA, in partnership with TikTok, has launched its Step Into Adland 2025 ad campaign to attract a more diverse audience of talented young people across the UK into the advertising industry.
22 January 2025
After the uncertainty surrounding the Autumn Budget led firms to hit the pause button in the third quarter, the latest IPA Bellwether Report highlighted renewed marketing budget growth across the...
16 January 2025
IPA Director of Legal & Public Affairs, Richard Lindsay has called the delay in publication of CAP's guidance on the advertising restrictions on less healthy foods 'very frustrating for all...
13 January 2025
The IPA is celebrating Annie Gallimore, Belinda Beeftink, Catherine Kehoe, Chris Byron, Josh Krichefski, Keith Weed and Matt Hill for their outstanding service and for raising the reputation of...
7 January 2025
This year has been a busy one at No.44, providing over £30m of value to agencies through IPA services and acting as the Power Behind the Practitioners. From Insight to Membership and everything in...
11 December 2024
IPA agencies and digital specialists have named Mobsta as the best media owner to work with, according to the IPA Digital Media Owners Autumn 2024 Survey.
5 December 2024
Karen Martin, Chief Executive of BBH London, has been nominated as IPA President-elect to succeed Josh Krichefski, Chief Executive Officer of GroupM UK & EMEA. The election will take place as part...
28 November 2024
Agencies across the UK are taking part in the industry’s biggest careers day, IPA Advertising Unlocked 2024, opening the eyes of nearly 2000 students to the opportunities of a career in advertising.
13 November 2024
36 additional companies have demonstrated their commitment to the positive mental health and wellbeing of their people, joining the inaugural 67 companies to attain the badge of honour.
6 November 2024
