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New IPA chief seeks Greta Thunbergs of Scottish adland

New IPA Chair for Scotland, David Shearer is on the hunt for the Greta Thunbergs of adland to help guide the Scottish advertising industry’s approach to sustainability.

  • Published

    16 September 2021

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New IPA survey reveals industry’s marketing effectiveness levels

Industry’s marketing effectiveness culture is healthy but roadmaps are key to unlocking further growth, according to new IPA agency-brand survey.

  • Published

    16 September 2021

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19 agencies achieve IPA Effectiveness Accreditation 2021-23

The inaugural list of agencies that have achieved IPA Effectiveness Accreditation who are leading the way in effectiveness from the agency side.

  • Published

    16 September 2021

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EffWorks Global 2021: Four days of unrivalled research and insight

Make your marketing even more effective by tuning into EffWorks Global 2021 from 12-15 October.

  • Published

    15 September 2021

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IPA firmly supports ongoing public ownership of Channel 4

IPA Director General Paul Bainsfair has outlined why the IPA sees 'no upside but significant downside' to any privatisation of Channel 4.

  • Published

    14 September 2021

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Young adults dream of green Christmas reveals IPA survey

Fifty-six per cent of 18-24s plan to be more sustainable this Christmas including buying locally, upcycling or refurbishing gifts according to a new IPA survey.

  • Published

    6 August 2021

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UK marketing budgets expand for first time in year and a half

Marketing budgets see strongest upward revisions since Q1 2019 as businesses prepare for economic recovery according to the Q2 2021 IPA Bellwether Report.

  • Published

    15 July 2021

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IPA research indicates ESG could give agencies competitive edge

The research was carried out by Opinium and investigates the role and importance of promoting and demonstrating Environmental, Social and Governance (ESG) values to the marcomms industry.

  • Published

    7 July 2021

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IPA teams up with Moore Kingston Smith on Accelerator scheme

The scheme helps support start-up agencies, accelerate the collective pool of agency learning and grow the overall IPA agency community.

  • Published

    5 July 2021

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Seven agencies join IPA membership

ClickThrough Marketing, CNS Media, DDB Remedy, GottaBe! Marketing, Lavery Rowe, Media Bounty and One Black Bear were elected into IPA membership at its quarterly council meeting on 17 June.

  • Published

    24 June 2021

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HFSS ad ban announcement

Initial IPA reaction to the Government's announcement of HFSS ad restrictions today.

  • Published

    24 June 2021

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Turn lockdown into a launchpad

Academics, agency leaders and economists at next month’s IPA Business Growth Conference 2021 will help your business recover from the most difficult year any of us have ever faced.

  • Published

    23 June 2021

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IPA extends personal membership scheme for agency staff impacted by COVID-19

Any employee of an IPA member agency who has been made redundant between 1 January 2020 and 31 December 2021 to continue to enjoy the benefits of their personal membership (MIPA) and have access to...

  • Published

    23 June 2021

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IPA agencies triumph at Cannes

IPA agencies have enjoyed an incredibly successful Cannes Lions 2021 so far, with 27 member and accelerator agencies picking up a combined 115 awards (including joint entries) across the festival.

  • Published

    23 June 2021

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All In Action Plan to tackle inclusion of black, disabled and working-class talent

The Action Plan follows the results of the All In Census of more than sixteen thousand professionals in March.

  • Published

    10 June 2021

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IPA Media Climate Charter to help measure and reduce carbon impact of media plans

The IPA Media Climate Charter will provide media agencies with the tools and resources, including a new carbon calculator, to support their transition to a zero-carbon future.

  • Published

    9 June 2021

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CreaTech leaders to highlight transformative potential at CogX 2021

CreaTech at CogX 2021 is hosted by Creative Industries Council and takes place from 14-16 June.

  • Published

    9 June 2021

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How effective is our industry?

The IPA, supported by ISBA, are to benchmark the effectiveness culture of agencies and brands through an inaugural Marketing Effectiveness Culture Monitor.

  • Published

    8 June 2021

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Business Growth 2021: Your four–hour agency stimulus package

The IPA Business Growth Conference 2021 will provide you with the tools to turn the crisis of the last 12 months into an opportunity.

  • Published

    8 June 2021

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89% of UK employees favour fully flexible return to work reveals IPA survey

The nationally representative survey was commissioned by the IPA and carried out by Opinium among a sample of 1,000 UK adults (office-based workers) aged 18+.

  • Published

    2 June 2021

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Industry bodies call to protect employee mental wellbeing and creativity

The IPA are calling on the industry to pledge commitment to mental wellbeing and creativity by signing up to the Brilliant Creative Minds Code of Conduct.

  • Published

    25 May 2021

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Industry celebrates 15 years of unique consumer-centric study IPA TouchPoints

Highlights, case studies and more have been captured in a new publication, Talking TouchPoints, that looks back at 15 years of the ground-breaking tool.

  • Published

    6 May 2021

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Appetites for takeaways, TV and TikTok surge during lockdown 2021

New TouchPoints data reveals how the latest national lockdown affected our lifestyles, media choices and communication habits.

  • Published

    6 May 2021

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Cross-industry Programmatic Taskforce announces its mission and objectives

The taskforce will address the findings of the ISBA Programmatic Supply Chain Transparency Study.

  • Published

    6 May 2021

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Industry-wide All In Census results to be unveiled in June

Data from 16,500+ professionals will reveal UK advertising’s DNA in biggest ever study of industry’s workforce.

  • Published

    6 May 2021

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AdGreen introduces advertiser levy and readies carbon calculator

The levy comes into force in June, while the calculator will be available in September.

  • Published

    5 May 2021

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IPA celebrates Gold standard agencies

These agencies have made an exceptional investment in the professional development and well-being of their employees.

  • Published

    26 April 2021

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VoxComm opens doors with plan to fuel growth for business

VoxComm, the new global voice for agencies, is launching with a manifesto to champion the value that the sector delivers to clients.

  • Published

    26 April 2021

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MiQ tops IPA Digital Media Owner Spring Survey

Agencies have named MiQ as the best media owner to work with for the second IPA Digital Media Owner Survey in a row.

  • Published

    15 April 2021

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Cuts to UK marketing budgets ease in Q1 2021

Total marketing budgets fall at the softest rate since the first quarter of 2020 according to the Q1 2021 IPA Bellwether Report.

  • Published

    15 April 2021

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Get to know our Accelerator agencies - April 2021

The IPA Accelerator scheme is designed to give up-and-coming agencies some guidance, help and inspiration as they grow their businesses. Here, we meet some of the newest members.

  • Published

    13 April 2021

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IPA announces 2021 Summer Honours

Vicky Fox, Kate Howe, Simon Jones, Sue Unerman, Adam Ben-Yousef, Lindsey Clay, Dame Carolyn McCall and Richard Shotton are being honoured in the IPA Summer Honours 2021.

  • Published

    12 April 2021