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News
The IPA has welcomed Google's decision to crackdown on political ad targeting and reiterated its call for a platform-neutral register of all political ads online.
Published
21 November 2019
Michelle Wright, Company Director at agency Gough Bailey Wright, delivers her agenda as new Chair of England and Wales and urges every individual and agency to engage with the IPA CPD programme.
14 November 2019
Stevie Spring CBE will be Chairman of Judges for the IPA Effectiveness Awards 2020.
Agencies have named TI Media (formerly Time Inc.) as the best overall media owner to work with for the second survey in a row.
8 November 2019
IPA Director of Media Research, Belinda Beeftink, has broadly welcomed ISBA's UK Cross Media Measurement programme, Origin.
7 November 2019
The initiative will galvanise the industry into becoming a more inclusive, diverse place to work and celebrate the role models who are driving this change.
5 November 2019
IPA Director General Paul Bainsfair has called on other online platforms to commit to political ad register or consider following Twitter’s political ad ban.
31 October 2019
UK representatives will discuss globalisation of brands and developing best practice advertising skills at the China International Advertising Festival (CIAF).
25 October 2019
The campaign will help business leaders better understand brand building and focus more investment in long-term branding.
24 October 2019
The IPA has partnered with LBBOnline to offer members an initial 50% and ongoing 10% discount.
17 October 2019
UK marketers recorded a slight reduction to spending availability in Q3 2019 amid heightened economic and political uncertainty.
A repair manual to reverse the crisis in creative effectiveness. Orlando Wood's new book breaks down why the advertising brain has turned sour.
15 October 2019
New effectiveness initiatives are announced during EffWeek 2019, along with the launch of the IPA Effectiveness Awards 2020.
With 31 October fast approaching, the IPA is urging agencies to continue to prepare for all possibilities.
11 October 2019
Don't miss your chance to hear the latest marketing effectiveness learnings at EffWeek 2019.
3 October 2019
Agencies around the country joined forces for the industry's nationwide careers open day, Advertising Unlocked.
Orlando Wood's new publication, Lemon, explores the reasons behind advertising's crisis in creativity and how it can be reversed.
Evolve OOH, Media Reach Advertising, Pablo London and True Agency were elected into IPA membership at its quarterly council meeting (19 September).
20 September 2019
Just one week to go to Advertising Unlocked, the IPA-run nationwide, ad industry careers open day. The number of agencies participating has surged by over 50 % year-on-year, with over 100 agencies...
19 September 2019
Sue Unerman, Chief Transformation Officer at MediaCom, will be Convenor of Judges for the 2020 IPA Effectiveness Awards with Harjot Singh, Chief Strategy Officer, Europe & UK at McCann Worldgroup,...
18 September 2019
The Football Association’s Kelly Simmons MBE, the film critic, broadcaster and musician Mark Kermode, and Habito’s CMO Abba Newbery are the latest names to sign up to the 2019 IPA EffWeek roster on...
17 September 2019
Comprehensive new TouchPoints data, launched today, delivers an in-depth picture of UK consumers’ lives and their media use in 2019.
12 September 2019
The number of consumers shopping online has increased by almost two-thirds in 2019 according to the latest TouchPoints data.
Do you find the rules around branded influencer content confusing?
6 September 2019
The IPA and ISBA have published a new best-practice guide, Finding an Agency, to help clients navigate all aspects of the review and pitch process.
5 September 2019
Brand and agency experts will dissect all things marketing effectiveness from 15-18 October.
4 September 2019
A summary of IPA Brexit guidance with 31 October fast approaching.
IPA staff share memories of PR Titan Lord Bell, who died on Sunday. With contributions from Paul Bainsfair and Tessa Gooding.
27 August 2019
The IPA is surprised and concerned by the ASA's first rulings under the new gender stereotype rule.
26 August 2019
A look at the additions to the IPA TouchPoints survey ahead of the 2019 data being released on 12 September.
14 August 2019
Brand and agency experts will reimagine creativity and effectiveness at this year’s EffWeek, taking place from 15-18 October.
9 August 2019
IPA memories of Judie Lannon, the founding editor of Market Leader, who died peacefully at home in August 2019.
6 August 2019