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News
Despite the collective knowledge that we need a more diverse industry, we are not achieving this. This is why we need you to take part in the All In Census.
Published
24 February 2021
The IPA has published a new report, A Future of Fairness, to give brands and agencies a series of tangible actions to consider on diversity and inclusion.
10 February 2021
The IPA is proud to be working with the AA and ISBA on the first industry-wide ALL IN census which goes live for one-day only on 10 March.
Making Sense reveals a significant drop in the correlation between how the younger and older generations spent their time with commercial media during lockdown 2020.
9 February 2021
In association with the IPA, WARC has released an insights report examining effective marketing trends following an analysis of the winning case studies from the 2020 IPA Effectiveness Awards.
4 February 2021
The IPA Accelerator scheme is designed to give up-and-coming agencies some guidance, help and inspiration as they grow their businesses. Here, we meet some of the newest members.
TAG TrustNet uses blockchain technology to improve the transactional transparency and accountability of digital media procurement.
28 January 2021
The Inclusion Group, formed in April 2020 by the Advertising Association, ISBA and the IPA and chaired by Kathryn Jacob, CEO, Pearl & Dean, is launching All In, a campaign to help build back a...
The new voluntary levy will make the core industry JICMAIL data sets free to use for all companies in the UK.
UK marketing executives saw another sharp decline in advertising budgets during the final quarter of 2020, according to the Q4 2020 IPA Bellwether Report.
21 January 2021
Nigel Vaz's virtual speech recognised the industry's resilience, positivity, courage and creativity during the COVID crisis.
Annette King, Mark Read, Trevor Robinson OBE, Nigel Vaz, and Michael Wall are awarded FIPA (Fellow of the IPA) status.
13 January 2021
A Q&A with some of the newest members of the IPA community, who all joined in December 2020.
The Diversity & Inclusion Essentials Certificate will ensure that everyone can contribute to a more diverse and inclusive workplace.
11 January 2021
Secretary of State for Digital, Culture, Media and Sport, Oliver Dowden CBE, headlines our first industry event as a tripartite.
Use your knowledge of the 2020 IPA Effectiveness Awards to make it out of the locked room.
23 December 2020
76% of young ethnic minority Brits want to see brands openly show support for Black History Month.
17 December 2020
Over a third of fans expect to struggle to get tickets due to the high demand when full crowds can return.
10 December 2020
After an extraordinarily challenging year for everyone working in marketing, advertising, media and tech during the Covid-19 pandemic, the IPA is delighted to be the Media Partner for Campaign’s...
9 December 2020
The IPA are pleased to announce that New Commercial Arts, Open Partners and Wonderhood Studios were elected into IPA membership at its quarterly council meeting on 3 December.
Advertising Works 25 includes full versions of the five Gold-winning case studies from the 2020 IPA Effectiveness Awards.
3 December 2020
The Culture Secretary joins representatives from brands, agencies, media owners and tech platforms at the four-hour virtual conference on 28 January.
Douglas was chosen following a formal three-month selection process led by former President Sarah Golding, CEO of The&Partnership.
New research from the IPA and Rare: Consulting has found that despite the impact of the pandemic, young fans are much more optimistic regarding their spending on football compared to other age groups.
26 November 2020
The IPA Accelerator scheme is designed to give up-and-coming agencies whose some guidance, help and inspiration as they grow their businesses. Here, we meet some of the newest members of the IPA...
25 November 2020
Pricing for Success details a process for agencies to follow to help them evaluate and establish a platform for commercial innovation.
There is notable polarisation regarding what the role of the future agency will be in helping brands meet the most pressing changes expected to impact the consumer landscape over the coming decade.
24 November 2020
RESET will explore the UK's social and economic recovery, how we deal with the repercussions of COVID-19 and how we can deliver on our mission to rebuild public trust in advertising.
19 November 2020
The IPA’s Media Futures Group (MFG) has today issued a call to media agencies to commit to its Climate Charter to accelerate zero carbon transition for the media agency industry.
18 November 2020
Ad Net Zero, an industry-wide initiative to help UK advertising respond to the climate crisis caused by CO2 emissions, aims to reach real net zero by the end of 2030.
IPA Director General Paul Bainsfair has joined other industry leaders in condemning Government plans for the introduction of a total ban on the advertising of high fat, salt and sugar food and...
10 November 2020
The IPA Business Growth Conference 2020 will unveil new research into how the advertising industry will evolve during the 2020s.
9 November 2020