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News
New industry research outlines a growth framework for early-stage businesses, challenging the traditional start-up mindset that prioritises short-term sales over long-term brand value.
Published
17 June 2025
The IPA has today (12 June) welcomed the Government’s commitment to increased investment in the creative industries as a powerful public acknowledgement of their value to the UK economy and society.
12 June 2025
The new board will help the 44 Club keep up with the cultural zeitgeist and drive the series to new heights.
10 June 2025
The half-day hybrid conference will explore how creativity and commerce intersect, and how agencies can take advantage of the immense power of creative thinking to fuel business growth.
3 June 2025
Fern Miller and Laurence Green have been appointed as the new co-Chairs of the most highly regarded IPA qualification, the Excellence Diploma in Brands.
29 May 2025
As City Head, Nichola will serve as a figurehead and voice for the industry in Newcastle & the North East, championing the outstanding talent in the advertising community and driving collaboration,...
22 May 2025
IPA Director of Legal and Public Affairs, Richard Lindsay, comments on the announcement.
IPA agencies and digital specialists have named GumGum as the best media owner to work with. 91.8% of respondents said that their overall experience of working with GumGum was a good one.
20 May 2025
CPD Gold agencies continue to prove that investment in learning and development is a business imperative, with some outstanding examples of CPD culture, innovation and effectiveness.
13 May 2025
As the new Chair of the IPA Effectiveness Leadership Group, Cressida will coordinate the expert Client and Industry Advisors on the IPA Effectiveness Leadership Group to shape the overall direction...
7 May 2025
The report explores the topic of age within the advertising agency world through both a commercial and intersectional lens, gathering perspectives from across the ad agency business.
30 April 2025
The IPA has announced a powerful new partnership with Brixton Finishing School and its youth-focused ADventure programme to elevate Advertising Unlocked 2025 - the UK ad industry’s nationwide open...
28 April 2025
The IPA Beacon project provides a platform to profile ambitious, high-growth businesses that are redefining what it means to be an agency in today’s fast-evolving media and technology environment.
24 April 2025
UK companies revised their total marketing budgets down in the opening quarter of 2025, marking the first overall decline in four years, according to the latest IPA Bellwether Report.
17 April 2025
David Harewood OBE wil set the stage for an engaging exploration of talent and diversity in the advertising industry and how, at its best, advertising has the unique power to unite.
2 April 2025
Karen Martin's agenda as IPA President will revitalise UK advertising and celebrate the immense value creativity brings to business success, the economy and British culture.
31 March 2025
Karen Martin, Chief Executive of BBH London, was formally elected as IPA President, while 17 individuals were either newly elected or re-elected to the IPA Council.
27 March 2025
Acclaimed actor, screenwriter and author Meera Syal CBE, will join the IPA Talent & Diversity Conference for a fireside chat with McCann & McCann Worldgroup’s Harjot Singh.
19 March 2025
Over half of all UK adults and over two-thirds of 18-34s have admitted to ‘flaking’ on plans. These are just some of the findings from new IPA research, to be launched at the IPA Insight Summit,...
13 March 2025
The IPA has expressed its concern with Nick Louisson's quotes in the Campaign article of 6 March on the ISBA Media Services Framework (MSF), saying that the article, along with the introduction to...
The IPA Effectiveness Accreditation programme recognises agencies that integrate business effectiveness into their core culture.
6 March 2025
Exploring advertising’s place in culture; the state of inclusivity within adland; and how we can move beyond awareness into taking action to foster truly inclusive and equitable workplaces.
5 March 2025
‘The BetterIdeas Project’ outlines poor feedback, lack of training in evaluating ideas and subjective opinions are just some of the issues impacting the development of outstanding creative ideas.
4 March 2025
New IPA Insight data outlines the most popular times to make reservations and take holidays and how long the UK public spend researching their destination before booking.
28 February 2025
The book contains full versions of the Gold-winning Guinness, Laithwaites, McCain, Specsavers and Yorkshire Tea case studies, as well as summaries of a further 22 Silver and Bronze-winning papers.
27 February 2025
IPA Director of Legal & Public Affairs Richard Lindsay urged the Government to ensure that AI becomes a strategic growth-driver for the Creative Industries rather than the cause of their demise.
Agencies are being asked to pay intermediaries for the privilege of pitching for accounts. This scheme is on the rise and threatens the value and competition our industry delivers.
19 February 2025
To bring the 44 Club back to life and drive it forward, the IPA is seeking four agency employees bursting full of energy, enthusiasm and creativity.
18 February 2025
'Game-changing ideas for people’s wellbeing' draws on the findings of the 100-plus companies that have successfully acquired their IPA People First Promise badge of honour.
13 February 2025
IPA President Josh Krichefski's powerful speech on the enduring value of creativity from the LEAD 2025 conference.
6 February 2025
Turner joins the IPA from Route where she has been CEO since June 2022 and succeeds Belinda Beeftink, who retired at the end of 2024.
5 February 2025
Rewarding agencies for their exceptional professional development programmes, and outstanding investment in the development and wellbeing of their employees.
4 February 2025
