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Results 528
News
There is an opportunity to enhance the discussions about brand purpose by increasing the quantity and quality of evidence about whether or not purpose has contributed effectively to the desired...
Published
17 January 2022
Julian Douglas updated the industry on his plans for the agency business in 2022, while highlighting the progress the industry has made so far against his 10x: Accelerate Opportunity agenda.
Patterson joins Harjot Singh and Jo Arden in presiding over the Client, Industry, and Technical Judging Panels.
The initiative will make digital advertising more accountable, responsible and efficient.
13 January 2022
Rosie Arnold, Patrick Collister, Tony Cullingham, Magnus Djaba, Mel Edwards and Jan Gooding are being awarded FIPA status.
11 January 2022
Advertising can play a significant role in combating climate change with 71% of consumers agreeing that advertising can educate us about products and services with a low carbon footprint.
9 December 2021
Creative Culture and The Clerkenwell Brothers were elected into IPA membership at its quarterly council meeting on 2 December.
8 December 2021
Agencies have named Mail Metro Media as the best media owner to work in the IPA Digital Media Owners Autumn 2021 Survey.
25 November 2021
We are searching for the most inspirational, inclusive and irrepressible role models in our industry to join the IPA iList 2022.
As of 1 February 2022, Global will be asking all advertisers in the motor sector to reduce their T&Cs to just eight seconds. They are starting with this sector but they’ll roll this out for other...
22 November 2021
IPA TouchPoints data reveals that since 2018 the reach of SVOD services has grown by 51% with 56% of the British public now viewing these services for an average of around 1hr 20 minutes per day.
16 November 2021
Nominate yourself or those that inspire you for the IPA iList 2022 and help galvanise the industry into becoming a more inclusive, diverse place to work.
1 November 2021
Total UK marketing budgets have increased at the strongest rate since Q2 2017 according to the Q3 2021 IPA Bellwether Report.
21 October 2021
The new special prizes were announced by Harjot Singh Harjot Singh, Convenor of Judges for the IPA Effectiveness Awards 2022 and will celebrate cases demonstrating their wider positive impact and...
The IPA has today announced new additions to its highly popular Diversity and Inclusion Essentials Certificate to help its agency practitioners better understand, celebrate and build the diversity...
20 October 2021
In collaboration with research partner Flood + Partners, the BetterBriefs Project initiated by leading Australian strategists Matt Davies and Pieter-Paul von Weiler, reveals the staggering and...
13 October 2021
Online deserves its place in the media mix. This is one of the key findings of the new Advertising Research Community (ARC) project, that comprises a database of non-awarded campaigns.
When it comes to building a marketing effectiveness roadmap, where should an agency or client start?
12 October 2021
‘Living with the Pandemic in October 2021’, analyses the economic and structural changes relevant to consumer behaviour at this stage of the COVID-19 journey.
New analysis of the IPA Databank show blanket criticisms of brand purpose advertising are unjustified.
Orlando Wood's 'Look Out' provides evidence, guidance and inspiration to help grow brands in a technologically-disrupted world.
The new findings from the cross-industry IPA Share of Search think tank data were presented by James Hankins at IPA EffWorks Global 2021.
EffWorks Global 2021 is fast approaching, but what should you be keeping an eye out for during the hybrid in-person/virtual conference?
29 September 2021
Big Brand Ideas, Bicycle London, Breaks Agency, Digital Fuel Performance, MATTA Global Ltd, SmartResponse Media, Truant London and TwentyFirstCenturyBrand were elected into IPA membership at its...
20 September 2021
New IPA Chair for Scotland, David Shearer is on the hunt for the Greta Thunbergs of adland to help guide the Scottish advertising industry’s approach to sustainability.
16 September 2021
Industry’s marketing effectiveness culture is healthy but roadmaps are key to unlocking further growth, according to new IPA agency-brand survey.
The inaugural list of agencies that have achieved IPA Effectiveness Accreditation who are leading the way in effectiveness from the agency side.
Make your marketing even more effective by tuning into EffWorks Global 2021 from 12-15 October.
15 September 2021
IPA Director General Paul Bainsfair has outlined why the IPA sees 'no upside but significant downside' to any privatisation of Channel 4.
14 September 2021
Fifty-six per cent of 18-24s plan to be more sustainable this Christmas including buying locally, upcycling or refurbishing gifts according to a new IPA survey.
6 August 2021
Marketing budgets see strongest upward revisions since Q1 2019 as businesses prepare for economic recovery according to the Q2 2021 IPA Bellwether Report.
15 July 2021
The research was carried out by Opinium and investigates the role and importance of promoting and demonstrating Environmental, Social and Governance (ESG) values to the marcomms industry.
7 July 2021
