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News
The IPA has launched a new mentoring offering to help retain and develop the careers of its agency employees and to help grow their businesses. It is based uniquely on mentees ‘pitching’ their need...
Published
6 July 2022
UK marketers estimate that over a quarter of their marketing budget is wasted on poor briefs and misdirected work. This is just one of the arresting new stats from BetterBriefs who have released...
A new white paper, Partnering for Growth, commissioned by the IPA outlines the key characteristics and contexts that can create long-term, mutually sustainable client/agency relationships.
The secrets of business success lie in a deep understanding of humanity, in drawing on available resources to fuel this competitive advantage - including through mentoring, and in personal brand...
The number of adults saying they are coping on their current salary has fallen 5.5% since pre-2020 lockdown, with only half of young adults and just under two-thirds of women saying they are coping...
28 June 2022
IPA agencies enjoyed a successful Cannes Lions 2022, with 14 agencies picking up a combined 50 awards (including joint entries) across the festival. This includes four Grand Prix, one Titanium,...
27 June 2022
As the business landscape changes, so too must the joint ISBA/IPA Client/Agency model terms – Creative Services Framework Agreement (CSFA) - a useful tool for agencies and advertisers to use when...
23 June 2022
Craft Media, IMA-HOME, M&C Saatchi Performance UK, Octagon UK, Plug Media, Raw London and Recipe Media have been elected into IPA membership.
ABC releases audited data for media buyers, planners and owners to use when trading print, digital and event advertising. The IPA has partnered with ABC to give its members free membership to ABC,...
21 June 2022
The research will be unveiled at the 2022 IPA Business Growth Conference on Wednesday 6 July. The report takes a long and broad view on achieving growth and enables agencies to get it right.
The IPA is expanding access to its award-winning advertising qualifications programme through a partnership with the Association of Advertising and Marketing Singapore (AAMS).
9 June 2022
IPA Director General Paul Bainsfair has warned of agencies inevitably having to increase their prices in light of prevailing inflation levels.
Entries span local, regional and global campaigns representing a variety of sectors from FMCG and media to Government.
Find out how to meet the challenge of growing business in a way that’s sustainable. And meet Steven Bartlett and Dharshini David in the process at the 2022 IPA Business Growth Conference.
7 June 2022
The IPA Speaker's Cup challenges people to speak passionately and persuasively on their feet without relying on PowerPoint. The winner, Lee Mabey, from Dentsu, focused on the issues of classicism.
30 May 2022
In a snapshot poll of 26 of the IPA’s highest-earning agencies, the IPA has learned that 100% are operating with flexible working arrangements, with almost two-thirds favouring a ‘two days a week...
26 May 2022
Instead of looking to brands to entertain us or make us laugh through the cost of living crisis, consumers are wanting brands to focus on fair pricing and value for money.
The IPA Business Growth Conference 2022, is all about growing for the long-term. Growing in the right way and making sure our industry is not only profitable but sustainable.
25 May 2022
The IPA Digital Media Owners Survey highlights which media owners deliver the highest levels of service and which have shown a commitment to continually improving their digital standards.
12 May 2022
The cross-industry pledge aims to tackle systemic pitching behaviour to drive better outcomes across the industry for its people, the planet and profit.
11 May 2022
The IPA iList highlights the inspirational inclusivity game-changers making the industry a more inclusive and diverse place to work. In addition, the judges awarded eight commendations.
4 May 2022
The IPA and ISBA, in partnership with Marketing Week, are charting a path to marketing effectiveness with the Marketing Effectiveness Roadmap.
28 April 2022
Thirty-five agencies have achieved CPD Gold Accreditation for their outstanding professional development programmes over the last 12 months.
26 April 2022
What can you do day-to-day to better recruit, retain and recognise talent that produces outstanding work for clients? Hear from speakers such as David Olusoga OBE, historian, writer, broadcaster,...
The IPA has boosted its leadership teams with the appointments of OMD’s Chief Operating Officer, Christian Byron; Republic of Media’s Head of Client Services, Gill Jarvie; and Armadillo’s Chief...
14 April 2022
Total UK marketing budgets were revised up to an almost eight-year high during the opening quarter of 2022, according to the latest IPA Bellwether Report.
Talent is our most valuable resource and biggest asset, but how should we be recruiting, retaining and recognising the amazing people that make up our industry?
11 April 2022
IPA Director General Paul Bainsfair is 'deeply disappointed' by the Culture Secretary’s decision to push forward with plans to privatise Channel 4.
5 April 2022
Eighty-eight percent of British consumers are in favour of brands taking some action in response to Russia’s invasion of Ukraine.
31 March 2022
The 2021 IPA Agency Census reveals where we stand and where we need to make improvements.
The IPA Media Research Essentials Certificate will provide junior practitioners with the building blocks required to interrogate media and survey data, understand what good accurate data is and see...
29 March 2022
The 2021 IPA Annual Review highlights how we continued to support our members as they began to slowly head back to the office in a new hybrid working model.
25 March 2022
