'One Not Everyone' outlines how brands can best use social media to personalise offerings to consumers.
Insights on how to use social channels and how to measure them in this IPA webinar.
Essential learning for your IPA Effectiveness Award entry.
Cutting edge thought leadership for marketers, influencers and agency and consultancy partners.
Insights from 2016 Effectiveness Award-winning work from outside the UK.
Peter Field analyses the dangers of short-term thinking and under-investment in marketing.
All the photos from the 2016 IPA Effectiveness Awards.
The definitive guide to the 2016 Effectiveness Award-winning campaigns.
The winning cases from the 2016 IPA Effectiveness Awards.
Search the IPA's database of 1,200-plus cases including 70 papers from the most recent Effectiveness Awards.
Your gateway to all the IPA's effectiveness publications, events and qualifications.
Watch films about Effectiveness Award- winning cases and from key IPA events.
Find out more about the IPA's unique qualification in effectiveness.
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