IPA Effectiveness Leadership Group

A reservoir of extraordinarily talented and knowledgeable individuals all committed to helping us create a culture change in marketing.

Effectiveness Leadership Group Chair

Karen Martin

Karen Martin

Chief Executive Officer, BBH & Effectiveness Leadership Group Chair

Client Advisors

Top brands and advertisers helping us to keep our content on track.

Marty Carrol

Marty Carrol

Director, Digital Marketing & Media, NatWest

Jet Cooke

Jet Cooke

Head of Marketing - End Investor, Fidelity

Kamran Durrani

Kamran Durrani

Senior Marketing Manager: Marketing Intelligence & Effectiveness, LEGO

Anouschka Elliott

Anouschka Elliott

Global Head of Marketing, Goldman Sachs Asset Management, Goldman Sachs

Toby Foy

Toby Foy

Head of Media Investment, eBay

James Hankins

James Hankins

Global VP Marketing Strategy & Planning, Sage

Emma Hill

Emma Hill

Group Brand & Marketing Director, Cardano

Pawan Kumar Marella

Pawan Kumar Marella

Strategy Director, Unilever

Becky Moffat

Becky Moffat

Chief Marketing Officer, HSBC UK

Kiel Petersen

Kiel Petersen

Global Director, Customer Value Creation, E2E Commercial Planning and On Trade CoE (VP), Diageo

Ruth Piqnal-Jacquard

Ruth Piqnal-Jacquard

Former Head of Planning, Insight & Effectiveness – Brand & Marketing, Virgin Media O2

Ricardo Prieto-Ortiz

Ricardo Prieto-Ortiz

Marketing Director - Omnichannel Brands - Zone Europe, Nestlé Purina

Ian Pring

Ian Pring

Customer Marketing and Behaviour Change Lead, TfL

Neil Rycraft

Neil Rycraft

Former Head of Insights and Analytics (Europe), Visa

James Sallows

James Sallows

Global Head of Transformation & Capability - Consumer & Business Insights & Analytics, Haleon

Industry Advisors

Some of the best marketing brains in the business. 

Jo Arden

Jo Arden

Chief Strategy Officer, Ogilvy

Neil Barrie

Neil Barrie

Global CEO, TwentyFirstCenturyBrand

Les Binet

Les Binet

Group Head of Effectiveness, adam&eveDDB

Lucas Brown

Lucas Brown

Chief Strategy Officer, Total Media

Charlie Ebdy

Charlie Ebdy

Chief Strategy Officer, OMD UK

Simeon Duckworth

Simeon Duckworth

Global Head of Strategy and Analytics, UCL & WPP

Neil Godber

Neil Godber

Executive Strategy Director, Wunderman Thompson

Lorna Hawtin

Lorna Hawtin

Disruption Director, TBWA\Manchester

Pip Hulbert

Pip Hulbert

Chief Executive Officer, Wunderman Thompson

Simon James

Simon James

Group VP of Data Science and AI, Publicis Sapient

Stephen Maher

Stephen Maher

Chief Executive Officer, MBAstack

Enyi Nwosu

Enyi Nwosu

Chief Strategy Officer, Universal McCann

Ben Quigley

Ben Quigley

Executive Chair, Different Narrative

Harjot Singh

Harjot Singh

Global Chief Strategy Officer, McCann & McCann Worldgroup

Sue Unerman

Sue Unerman

Chief Transformation Officer, EssenceMediacomX

Partner Sponsors

Matt Andrew

Matt Andrew

Managing Partner, Ekimetrics UK

Dom Boyd

Dom Boyd

Managing Director, UK Insights, Kantar

Mark Cross

Mark Cross

Director of Engagement, JICMAIL

Harry Davison

Harry Davison

Head of UK Marketing Science, Meta

Chris Dunne

Chris Dunne

Head of Marketing, Thinkbox

Nitin Gulati

Nitin Gulati

Interim Head of Measurement & Effectiveness, UKI, Google

John O'Gorman

John O'Gorman

Global Measurement Lead, Amazon Ads, Amazon

Colin Smith

Colin Smith

Senior Director - Consulting Services, TransUnion

Orlando Wood

Orlando Wood

Chief Innovation Officer, System1

Industry Partners

Dr Grace Kite

Dr Grace Kite

Founder & Economist, magic numbers and magic works

Dan Larden

Dan Larden

Head of Media, ISBA

Nick Milne

Nick Milne

Founder & Chief Executive Officer, Go Ignite Consulting

Fran Cassidy

Fran Cassidy

Owner and Founder, Cassidy Media Partnership

IPA

Laurence Green

Laurence Green

Director of Effectiveness

Alex Green

Alex Green

Head of Effectiveness Programme