Cookie Policy

This is the privacy policy for The Institute of Practitioners in Advertising (referred to as “the IPA”, "we", "us" or "our" in this privacy policy). It is effective as of 18/05/2018.

Our contact details are:

The Institute of Practitioners in Advertising

Email address: webhelpdesk@ipa.co.uk

Postal address: 44 Belgrave Square, London SW1X 8QS

Telephone number: +44 (0)20 7235 7020

If you have any questions about this cookie policy or how we deal with cookies, please contact our data privacy manager using the details above.

'Cookies' are small text files that are stored by your browser on your computer’s hard drive, mobile phone or other device you use to access websites. These files allow the IPA to improve the website experience and provide more relevant content to you.

The cookies we use fall into three main categories:

1. Required for site functionality:
   We use three Microsoft cookies which are essential to enable our site to function. Without these, our site would be unable to support services we provide. They are required for essential functionality, such as:
   - Making our shopping basket and checkout work
   - Determining if you are logged in or not
2. Required for improved user experience:
   We use cookies from Comscore, Google Analytics and Hotjar to provide us with website analytics and measurement - for example; how often people visit our site and which pages they look at and so on. Hotjar also lets the IPA track how users interact with our website (including mouse movements and clicks but not keyed in information), so we can review and improve the website user experience.
3. Required for agency membership value reports:
   We use Comscore cookies to track the PDF downloads made by IPA corporate members (staff working at IPA member agencies) who have logged-in to our website, so that we can attribute a value in respect of that download to their agency’s membership and value for money report.
   We have no means of tracking your surfing behaviour on other websites before or after you visit this IPA site.

IPA

• ASP.NET_SessionId
• IPA_identity
• IPA_persistent

These enable us to know whether a visitor is logged in or not and allow us to offer member-only content and member prices to IPA members

Google Analytics and Google Tag Manager

• __utma
• __utmb
• __utmc
• __utmz
• ___utmv
• _dc_gtm_UA-67432889-1

Used by Google Analytics to anonymously track website usage. You can find out more about cookie use by Google Analytics here. The longest lifespan of these cookies is two years.

HotJar

• _hjIncludedInSample
• _hjMinimizedPolls
• _hjUserId
• _hjDonePolls

You can find out more about HotJar here.

Comscore

• ns_cookietest
• ns_session
• uk.sitestat.com

These identify a user session to track visitors in a single browser session. Additionally Comscore assign a unique number to their cookie which allows the IPA to see what pages and documents a logged in user of our website accesses.

AddThis

• __atuvc
• __atuvs

Used by our social media sharing plug-in to allow visitors to our website to share our pages on their own social media profiles.

What is the legal position on cookies?

The law about use of non-essential cookies changed in May 2011. You can find more information about this from the Information Commissioner’s Office

The law about use of non-essential cookies changed in May 2011. You can find more information about this from the Information Commissioner’s Office

You can switch cookies off by adjusting your browser settings to stop it from accepting cookies. Doing so however will likely limit the functionality of the IPA website.