Effectiveness Accreditation

Free annual endorsement to show that your agency culture is dedicated to business effectiveness.

IPA Effectiveness Accreditation is a free annual endorsement that your agency culture is dedicated to business effectiveness. It can turn what you already do into a competitive advantage for attracting clients and talent.

Who can submit?

All IPA member agencies regardless of discipline or size.

How can I get accredited?

A simple online questionnaire will ask you to demonstrate your agency’s effectiveness culture through questions on business planning, balancing long and short-term goals, client relations, and other areas. 

Download Sample Questionnaire


Who will judge applications?

Panels of effectiveness specialists will be organised by the IPA to assess applications.

What happens if this assessment is successful?

Your agency will receive an effectiveness kite-mark and certificate to use in communications. Accreditation has to be renewed annually.

How do I get started?

Nominate an Effectiveness Champion to complete the questionnaire and be the key contact for the IPA on effectiveness.

The online questionnaire will go live in May 2020. In the meantime we recommend preparing answers using the sample questionnaire above.

Effectiveness Champions are senior planners or strategists from member agencies who help drive the IPA’s Effectiveness Agenda forward in their agencies, and who are invited to attend meetings three times a year. Having an Effectiveness Champion is the single best way to stay ahead of the game on all things IPA Effectiveness, and also enables your agency to submit for accreditation and to get involved in the EffWeek satellite event programme.

To nominate your Champion email kay.heenan@ipa.co.uk

What are the key dates?

Submissions open in early May and close on Friday 19 June 2020. The first IPA Effectiveness Accredited agencies will be announced during EffWeek in October 2020.

Please get in touch, if you need any help or more info.

Kay Heenan

Marketing & Awards Manager

Office Number

0207 201 8266

Last updated 21 September 2020