IPA Effectiveness Accreditation is a free annual endorsement that your agency culture is dedicated to business effectiveness. It can turn what you already do into a competitive advantage for attracting clients and talent.
All IPA member agencies regardless of discipline or size.
A simple online questionnaire will ask you to demonstrate your agency’s effectiveness culture through questions on business planning, balancing long and short-term goals, client relations, and other areas.Download Sample Questionnaire
Panels of effectiveness specialists will be organised by the IPA to assess applications.
Your agency will receive an effectiveness kite-mark and certificate to use in communications. Accreditation has to be renewed annually.
Nominate an Effectiveness Champion to complete the questionnaire and be the key contact for the IPA on effectiveness.
The online questionnaire will go live in May 2020. In the meantime we recommend preparing answers using the sample questionnaire above.
Effectiveness Champions are senior planners or strategists from member agencies who help drive the IPA’s Effectiveness Agenda forward in their agencies, and who are invited to attend meetings three times a year. Having an Effectiveness Champion is the single best way to stay ahead of the game on all things IPA Effectiveness, and also enables your agency to submit for accreditation and to get involved in the EffWeek satellite event programme.
To nominate your Champion email firstname.lastname@example.org
Submissions open in early May and close on Friday 19 June 2020. The first IPA Effectiveness Accredited agencies will be announced during EffWeek in October 2020.