Brand advertising builds businesses – here’s the proof

Read free reports into how advertising works and the most effective advertising strategies.

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In recessions, customers re-appraise brand choices

In recessions, customers re-appraise brand choices

Brands that continue to advertise come through healthier and stronger.

Invest in recession, profit in recovery

Invest in recession, profit in recovery

Brands that want to take advantage of a recovery need to re-start investing before the upturn arrives.

The power of emotion

The power of emotion

Empathising with audiences and making creative choices to strike the right emotional notes

Advertising in recession can help firms recover

Advertising in recession can help firms recover

Evidence collated by the IPA and its partners unveils how to weather this recession.

Brand building in extraordinary times

Brand building in extraordinary times

In periods of uncertainty, consumers look for trust, familiarity and reassurance.

Growing your share

Growing your share

Advertising that builds emotionally compelling brand stories is a long-term way to expand share.

How brand building works

How brand building works

Key evidence of how brand advertising works to drive business growth.

Brand building for profit

Brand building for profit

Long-term brand marketing can grow short-term profits.

Branding for business growth

Branding for business growth

By linking brand building to commercial goals, companies can generate greater returns from brand investments.