Brand advertising builds businesses – here’s the proof

We've more and more evidence that successful customer journeys are shaped offline.

As the 2021 economic outlook improves, brands investing in advertising can reap benefits.

Advertising could help markets and businesses recover faster in the COVID economy.

The enthusiasm, commitment and passion of the boardroom are crucial when it comes to driving marketing effectiveness.

Evidence that a brand’s share of organic internet searches in its category provides an early indicator of future movements in its market share.

Catch up with all the compelling conference presentations and videos offering new effectiveness R&D.

Brands that continue to advertise during a recession come through healthier and stronger.

Brands that want to take advantage of a recovery need to re-start investing before the upturn arrives.

Empathising with audiences and making creative choices to strike the right emotional notes.

Evidence collated by the IPA and its partners unveils how advertising in recession can help firms recover.

In periods of uncertainty, consumers look for trust, familiarity and reassurance.

Advertising that builds emotionally compelling brand stories is a long-term way to expand share.

Key evidence of how brand advertising works to drive long-term business growth.

Long-term brand marketing can grow short-term profits.

By linking brand building to commercial goals, companies can generate greater returns from brand investments.