Effectiveness Awards 2022

Global recognition and boardroom attention in one 15-centimetre high statuette

Established in 1980 the awards have turned Effectiveness into the global language of marketing.

Effectiveness Awards statue

Demonstrate the effectiveness of your work?

The IPA Effectiveness Awards are already advertising and marketing’s most rigorous and coveted.

Having your work scrutinised, dissected and rewarded by the brightest minds in the industry has always been the best way to transform a marketing department, agency or individual CV.

But now as brands, businesses and organisations hit the post-pandemic re-set, these might just be the most important IPA Effectiveness Awards ever. 

No other award will allow marketers to make a more compelling case for extra investment to their board or help agencies to sharpen their new business credentials.

Don’t think you have to be a big-budget TV brand to be in the reckoning. Recent winners span the communications spectrum and newer disciplines like Innovation, Product Development, CRM, Sponsorship and Effectiveness Culture.

So, wherever you are in the world, whatever your product category, whether you’re an agency, a media owner or an advertiser, this is the moment to download your 2022 entry pack. It can be a joint entry too, and you don’t even have to be an IPA member.

Enter the IPA Effectiveness Awards 2022

Our broadest awards ever

From 2022 you will be able to enter your work in one of four categories: Single, Regional and Global Market (anywhere in the world), as well as a dedicated category for Not-For-Profit activity. Plus, if it’s pro bono work with a wider positive impact, you can enter for free.

We also want these to be our most global awards yet because marketing effectiveness matters in every country and region. This is your invitation to prove it.

All entries are eligible for a Gold, Silver or Bronze award. The Grand Prix is awarded to the Gold-winning paper that is considered the most outstanding by the judges.

Special Prizes

Our list of special prizes is also growing, with recognition for marketing effectiveness in Behavioural Change, Purpose and B2B. Don’t be put off if you’ve done great things on a small budget. There’s a prize for brands who spend £2.5 million or less.

Special prizes are determined by judges from the pool of award-winning papers, based on entries demonstrating excellence in line with each prize. For example, all Gold, Silver and Bronze award-winning papers demonstrating behavioural change will be considered for the behavioural change special prize.

The key dates

The IPA Effectiveness Awards take place once every two years, and entries are now open for pre-registration. Make a note of the key dates.

  • 21 April 2022 –   Entries close
  • October 2022 – Awards ceremony, winners announced 

How to enter (and to make an entrance)

Winning can be brand, agency and career-changing. That’s why the competition is stiff. Begin by taking advantage of all the help we offer.

Your Entry Pack tells you everything you need to know about getting organised, collecting data and structuring your entry.

Also watch out for our free workshops in the run-up to Easter’s deadline where you learn how you can sharpen and refine your entry. 

Seminal Guides to Producing an Award-winning Paper

Seminal Guides to Producing an Award-winning Paper

Our seminal guides to producing an award-winning paper let you hit the ground running.

Add an EAM to Your Team

Add an EAM to Your Team

Our Effectiveness Awards Mentors (EAMs) are experienced consultants, former Effectiveness Awards judges and prize-winning authors.

Selection of Winning Cases

Selection of Winning Cases

Our selection of winning papers show you just how many ways there are to deliver truly effective marketing.

Categories and Special Prizes

Categories and Special Prizes

The 2022 IPA Effectiveness Awards marks the introduction of four categories - single, regional or global market and not-for-profit.

Workshops & Webinars

Workshops & Webinars

Catch up with recent events with effectiveness leaders and previous winners on how to maximise your chances of success.

2022 Effectiveness Awards Judges

2022 Effectiveness Awards Judges

The client, industry and technical judges rewarding campaigns that demonstrated their marketing payback.

IPA Brand Stories on Film

IPA Brand Stories on Film

A collection of the IPA's Effectiveness Awards Brand Stories giving the behind-the-scenes stories of the best campaigns in recent years.

Upcoming Effectiveness Events

Upcoming Effectiveness Events

Gain practical advice and tools on how to build a stronger effectiveness culture in your agency.

You can only prove it works if you enter your work

Ready? Good luck with your entry. Please get in touch with our Awards team, if you need any support or further information.


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