The IPA Effectiveness Awards are the world’s most rigorous and prestigious awards attracting a diverse range of entries from around the globe including Canada, Australia and China.
Every two years, The IPA Effectiveness Awards celebrate and showcase communications agencies, media owners or advertisers that successfully prove that their work achieved outstanding results. Entries form part of a permanent database of Effectiveness Case Studies that become a uniquely credible resource for anyone looking for examples of commercial creativity that works.View the 2020 Awards Winners
The IPA Effectiveness Awards take place once every two years, with the next ones due to take place in 2022. The expected timeline is as follows:
Winning an IPA Effectiveness Award not only means fame and glory for your agency or your company, but you'll have proof that what you do works. That is a powerful message to share with prospective clients in pitches or give you a strong case for defending or increasing budgets.
Entries are welcomed from communications agencies, media owner or advertisers around the world. They can involve any product category, country or size of budget. Brand activity can be anything from advertising to sponsorship or digital experiences to the development of new products or service. We also encourage entries comprising more than one party and those from non-IPA members.
The Effectiveness Awards Entry Pack has lots of helpful information about getting organised, collecting data and structuring your entry. We will also be offering a series of workshops and events in the new year to help you refine your entry. Keep your eyes peeled here for more information.
We also have the following resources available to you:
Entrants who pre-register their entry can take advantage of a subsidised. Awards Advisory Service which will pair them with an experienced mentor to help them create the best possible case.The mentors are all experienced consultants, former Effectiveness Awards judges and prize-winning authors. Previous mentors include:
The service covers five hours of the mentor’s time for each paper worked on. Please see full terms and conditions and an outline of how best to work with a mentor.
IPA Member agencies who haven’t entered before are eligible to take up this service free of charge. To enquire about eligibility and obtain a waiver code please email firstname.lastname@example.org.
Here is a broad selection of our previous winners from IPA Effectiveness Award reflecting the breadth and variety of communications problems clients and agencies face. From UX, product innovation, experiential, CRM and performance activity - all the way through to mass, multi-channel advertising campaigns. If you can prove it we want to see it.