EffWorks Global provides unparalleled opportunities for brands and agencies to arm themselves with the knowledge needed to navigate Marketing Effectiveness, and improve business performance.
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Karen Martin, Effectiveness Leadership Group Chair and CEO, BBH
Claire Beale, Co-Founder, Creative Salon in conversation with Mark Read, CEO, WPP
How day-to-day decision-making, and agency culture can strengthen the agency-client relationship and create the conditions for effective work.
Dr. Grace Kite, Economist and Founder, Magic Numbers, Steve Taylor, Joint Chief Strategy Officer, VCCP
Tom Roach, VP, Brand Strategy, Jellyfish
Laurence Green, Director of Effectiveness, IPA, Paul Dyson, Co-Founder, Accelero Consulting, Philippa Beaumont, Creative Director, Wieden+Kennedy
Orlando Wood, Chief Innovation Officer, System1, John O’Gorman, Global Measurement Lead, Amazon Ads
Delivering the best models, measurement strategy and guidance on tools and techniques, to predict, plan, monitor, direct and measure the impact of marketing activity.
Hannah Gillett, Senior Communications Strategist, Our LEGO Agency
Fiona Blades, President and Chief Experience Officer, MESH Experience
Mel Wong, Global Planning Director, VCCP, Johnny Winn, Head of Advertising, Virgin Media O2
Alison Hoad, CSO, Publicis • Poke, Les Binet, Group Head of Effectiveness, adam&eveDDB, Peter Field, Consultant, Peter Field consulting
Pawan Kumar Marella, Strategy Director, Unilever plc, David Tiltman, SVP of Content, WARC, Nilam Atodaria, Global Product Director, The Goat Agency
Stef Calcraft, CEO, Creative Futures, Sue Unerman, Chief Transformation Officer, EssenceMediacomX, Jake Webster, Global Creative Strategy Director, Creative Futures
Nick Milne, Founder and Director, Go Ignite Consulting, Dipika Saggi, Marketing Director, CALM, Ruth Pignal-Jacquard, Virgin Media O2, Dominic Randle, Director, Running Total
Developing the case for marketing and brand investment in the short, medium and long term, to internal and external stakeholders and the C-suite.
Karen Martin, CEO, BBH, Ross Farquhar, Marketing Director, Little Moons, David Grainger, Media Strategist, Grave Danger Limited
Ian Whittaker, Founder and Managing Director, Liberty Sky Advisors
Josh Krichefski (moderator), Marcos Angelides, Anna Legros, Ben Edwards, Simon Carr, Ben Edwards
With guest speakers from Route, OnDevice, and Analytic Partner.
Fiona Blades, Chief Experience Officer, MESH Experience, Ian Gibbs, ...