EffWorks Global provides unparalleled opportunities for brands and agencies to arm themselves with the knowledge needed to navigate Marketing Effectiveness, and improve business performance.
Click on the tiles below to watch the sessions. Alternatively, you can listen to podcasts with highlights from the EffWorks Global 2023 panel sessions.
Download free guide to IPA EffWorks Global 2023Setting the scene
An interview with Mark Read
Claire Beale, Co-Founder, Creative Salon in conversation with Mark Read, CEO, WPP
Managing Marketing
How day-to-day decision-making, and agency culture can strengthen the agency-client relationship and create the conditions for effective work.
Brand power in an inflationary market
Dr. Grace Kite, Economist and Founder, Magic Numbers, Steve Taylor, Joint Chief Strategy Officer, VCCP
Managing for creative effectiveness
Laurence Green, Director of Effectiveness, IPA, Paul Dyson, Co-Founder, Accelero Consulting, Philippa Beaumont, Creative Director, Wieden+Kennedy
The timeless importance of the show
Orlando Wood, Chief Innovation Officer, System1, John O’Gorman, Global Measurement Lead, Amazon Ads
Measuring Marketing
Delivering the best models, measurement strategy and guidance on tools and techniques, to predict, plan, monitor, direct and measure the impact of marketing activity.
Harnessing the power of owned channels
Hannah Gillett, Senior Communications Strategist, Our LEGO Agency
Adding owned channels to your media plan
Fiona Blades, President and Chief Experience Officer, MESH Experience
Gaming: panel discussion
Mel Wong, Global Planning Director, VCCP, Johnny Winn, Head of Advertising, Virgin Media O2
The long and the short of it: 10 years on
Alison Hoad, CSO, Publicis • Poke, Les Binet, Group Head of Effectiveness, adam&eveDDB, Peter Field, Consultant, Peter Field consulting
Retail media and social commerce; friend or foe of brand-building?
Pawan Kumar Marella, Strategy Director, Unilever plc, David Tiltman, SVP of Content, WARC, Nilam Atodaria, Global Product Director, The Goat Agency
Relevance rules, growth in the new communications economy
Stef Calcraft, CEO, Creative Futures, Sue Unerman, Chief Transformation Officer, EssenceMediacomX, Jake Webster, Global Creative Strategy Director, Creative Futures
Effectiveness culture: what difference can it make?
Nick Milne, Founder and Director, Go Ignite Consulting, Dipika Saggi, Marketing Director, CALM, Ruth Pignal-Jacquard, Virgin Media O2, Dominic Randle, Director, Running Total
Marketing Marketing
Developing the case for marketing and brand investment in the short, medium and long term, to internal and external stakeholders and the C-suite.
Econometrics and the C-Suite
Karen Martin, CEO, BBH, Ross Farquhar, Marketing Director, Little Moons, David Grainger, Media Strategist, Grave Danger Limited
New evidence in the case for marketing is an investment
Ian Whittaker, Founder and Managing Director, Liberty Sky Advisors
AI: Brand destroyer or brand builder
Josh Krichefski (moderator), Marcos Angelides, Anna Legros, Ben Edwards, Simon Carr, Ben Edwards
Satellite Events
Talon: Attention, econometrics and media measurement
With guest speakers from Route, OnDevice, and Analytic Partner.
Best practice measurement for owned channels
Fiona Blades, Chief Experience Officer, MESH Experience, Ian Gibbs, ...
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