Helen Blakley
IPA Chair for Northern Ireland | Managing Director, Genesis
Helen has over 25 years marketing communications experience, working mainly in the Northern Irish, Republic of Ireland and GB markets across B2B, B2C, Corporate and Internal campaigns. She started her career client-side in Diageo and IKEA, before moving into agency land in client services roles and then progressing to wider agency management.
As MD, Helen is responsible for the day-to-day management of the agency, culture and people development, ways of working, quality focus and client & contract management. The multiple award-winning 30+-strong agency team deliver smart, creative and effective work through ‘good thinking’ across a full suite of advertising, design, digital and brand projects for clients across a variety of sectors including public health, safety, utilities, destination marketing, economic development, food, drink and retail.