IPA Mentoring

Your complete guide to mentoring and mentoring support from the IPA

Welcome to the IPA Mentoring Hub, a suite of free resources for IPA member agencies including training, best practice guides, events and ways to get mentoring help for every stage of your career.

Kate Howe, Chair, IPA Membership Committee

"The new IPA mentoring hub is designed to be the go-to place for members seeking help and advice on mentoring and coaching. Here, members are able to find details of the new IPA services available, including the business growth and career mentoring schemes, as well as information on other (free and paid-for) mentoring programmes on offer externally. I hope members find it a really useful new resource.”

Kate Howe, Chair, IPA Membership Committee

From July 2022, the IPA will be offering two types of mentoring programmes to its member agencies:

IPA Business Growth Mentoring

A new senior leadership mentor programme with volunteer FIPAs donating one hour free to prospect mentees.

IPA 60 Minute Career Mentoring

Pitch your career challenge to a selected mentor. If your mentor accepts, you get one free hour for a virtual chat. 

Please register your interest and we will let you know when the service is available.

What is mentoring?

What is mentoring?

In a nutshell: definitions and important differences. Mentors, coaches, sponsors, buddies, therapists – some of these have been used interchangeably. Here we explain what makes each approach unique.

How else the IPA can help

How else the IPA can help

We are offering specific mentoring support for a wide range of disciplines such as New Business, Account Management, Communications Planning, CPD, as well as help with IPA Effectiveness Awards and Accreditation.

Where else can you seek help?

Where else can you seek help?

There are external suppliers providing services such as support, networking opportunities, speed mentoring etc. Some are free and some come with fees attached. Some are very targeted or open to all.

Guide to Mentoring and Coaching

Guide to Mentoring and Coaching

IPA CPD Adviser Gwyn March has put together a comprehensive guide to mentoring and coaching, including best practice guidance for coaching, mentoring and setting up an in-house mentoring scheme.

List of recommended coaches

List of recommended coaches

Offering a wide range of coaching types such as executive 1-2-1 coaching, team coaching, leadership and management development.

Resources

Resources

Recommended resources/guides/books for mentoring and coaching.