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New IPA chief seeks Greta Thunbergs of Scottish adland
New IPA Chair for Scotland, David Shearer is on the hunt for the Greta Thunbergs of adland to help guide the Scottish advertising industry’s approach
New IPA survey reveals industry’s marketing effectiveness levels
Industry’s marketing effectiveness culture is healthy but roadmaps are key to unlocking further growth, according to new IPA agency-brand survey.
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For our members, Belgrave Square continues to be a forum where they can meet and debate key industry issues, and look to the IPA to form policy. It is this engagement with the agency frontline and their engagement with our CPD programme that enables us to advance the profession of advertising.