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UK companies revise marketing budgets up but Omicron slows growth
Total marketing budgets expand further in fourth quarter as COVID recovery continues according to the IPA Bellwether Report.
5 steps to enhance brand purpose discussions
There is an opportunity to enhance the discussions about brand purpose by increasing the quantity and quality of evidence about whether or not purpose
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Do you have a question about advertising or employment law? If you work for one of our member agencies, our in-house lawyers are ready to answer your questions, usually within 24 hours.
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A dedicated team of consumer research and industry specialists are available and very happy to help with a new business pitch, market research advice or an internal brainstorm.
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About Learning and Continuous Professional DevelopmentBlog
For our members, Belgrave Square continues to be a forum where they can meet and debate key industry issues, and look to the IPA to form policy. It is this engagement with the agency frontline and their engagement with our CPD programme that enables us to advance the profession of advertising.