Why choose an IPA Agency?

An agency that is a member of the IPA is the best choice for your business.

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Working with an IPA Member Agency will help you transform your business because they are the creative pioneers of today, and tomorrow. Membership of the IPA is an indicator of an agency’s success. It is a sign of professional competence, financial stability and a commitment to learning and development. So it's no surprise that IPA agencies are responsible for over 85% of all UK advertising spend.

And there are plenty more reasons to choose an IPA Member Agency:

Professional competence 

To become a member of the IPA, agencies must demonstrate high levels of professional competence in the eyes of their peers, clients and suppliers.

Committed to learning and development 

To ensure member agencies skills are kept up-to-date, we encourage them to access a wide range of bespoke courses and industry qualifications through our Continuous Professional Development Programme.

Proven effectiveness 

Member agencies and their clients regularly sweep the boards at our annual IPA Effectiveness Awards, the world's most rigorous effectiveness competition.

Maintain rigorous standards 

All our member agencies are required to uphold the industry's legal, regulatory and ethical standards, including the IPA Rule Book and the EACA Code of Ethics.

Adhere to our best practice guidelines

We champion Best Practice Guidelines on a wide range of topics including Finding an Agency, Briefing an Agency, Evaluation, Agency Remuneration, Judging Creative Ideas and Communication Strategy.

ISBA recommended 

Recognising that IPA members are leading practitioners in their field, ISBA, the voice of British advertisers, strongly recommends that advertisers only employ IPA member agencies. 

Run everything through legal  

Agency members have access to our legal experts so can ensure your work is legal and regulatory compliant for you as well as advise on supplier contracts

Draw on a wealth of knowledge 

As a member of the IPA, agencies can access a wealth of data including news, statistics and research help them plan and execute your advertising campaigns.

When you choose an IPA Member Agency you can be confident you've made the best business decision.

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Last updated 21 January 2022