Being honoured with a Royal Charter is not without its responsibilities. And we meet these daily by the work we do as a professional institute. But our responsibilities are bigger than just representing our members. We are committed to advancing the theory and practice of advertising, media and marketing communications for the benefit of a wide range of people and organisations.
All IPA members are committed to abiding by our Royal Charter and Byelaws and our Rule Book. It is mandatory. And for good reason. Because only by insisting upon it can we guarantee our members are the best in the business for their business practices and the work they do.
We can then proudly support and enhance the value of advertising, media and marketing communications through our many initiatives.
We are the IPA, the people behind the practitioners.