IPA Podcasts

Kathryn Saxon explores how audience intelligence is evolving in the era of AI and the skills young strategists will need in order to thrive in a rapidly changing industry.

Diving into the key themes and lessons from this year's IPA Effectiveness Awards with Nationwide, Currys & Les Binet.

Emily Crabtree and Patrick Ryan explore the 'age of more' and how to drive sustainable growth for the agency and the client.

Carlos Andres Rodriguez, Global Creative Director at Omnicom and IPA Insight Manager, Eric Kreis explore Gen Z and modern dating trends.

IPA President BBH's Karen Martin joins the AdTalk podcast to talk about her agenda to celebrate the value of creativity in the UK advertising industry.

Tom Knox, Chairman of MullenLowe joins the IPA AdTalk podcast to discuss the History of Advertising Trust's archive.

The nation's 'Explainer in Chief' BBC journalist Ros Atkins talks about what the advertising industry can learn about communicating in a clear and consumable way.

Listen to the full back catalogue of IPA AdTalk episodes.

Saatchi & Saatchi's Oli Richards, Forsman & Bodenfors' Louise Lang and Conquis' James Appleby join the IPA New Business Diaries.

Tobi Asare joins the IPA New Business Diaries podcast to talk to Mediaplus UK's Pedro Martins about key lessons she's learnt from her career so far.

What clients really want from their agencies and how purpose and culture can make the difference between a transactional relationship and a true partnership.

The importance of an agency brand in driving growth.

Gareth Evans and Becky McKinlay explore all things new business, agency search and selection and how brands optimise their agency partnerships.

What pitching looks like from a procurement perspective and the value that building relationships with procurement can bring.

RAPP CMO Tracey Barber and Katie Street, MD & Founder of Street Agency explore how to get more leads in 2025.

Listen to the full back catalogue of IPA New Business Diaries episodes.

Brompton's journey to becoming Britain's biggest bike manufacturer and what bicycle design can teach us about marketing.

Murvah Iqbal, CEO & Co-founder of all-electric delivery company HIVED, talks about the origins of the business and the core principles behind the brand.

Little Moons' Joanna Allen joins the IPA Effectiveness Files to explore her career working across category-defining brands.

Alistair Macrow, former CEO of McDonald's UK & Ireland, explores his journey from CMO to CEO and the value that marketing brings to a business.

Peter Semple, CEO of Depop, joins the IPA Effectiveness Files Podcast to talk about his journey from CMO to CEO and their ambition to change consumption behaviour at scale.

In a special episode of the Effectiveness Files, the authors of three winning papers dissect the secrets to their success.

Dame Carolyn McCall talks competing with the streaming services and collaborating with advertisers to create great content for viewers.

Listen to the full back catalogue of Effectiveness Files episodes.

PHD's Louise Twycross-Lewis on her belief in the power of research, how insight is evolving in an AI-driven world and how it can fuel creativity.

Jenny Biggam explains what makes a great planner and explores whether it is time to reconsider what we call media planning in today's landscape.

The Kite Factory's Rik Moore explores how his comedy career influenced his career in advertising and how leaders can balance brand and performance.

Why attention, trust and local journalism matter more than ever and what the future holds for the relationship between audiences and advertisers.

Tessa LeGassick joins the IPA Making Sense Podcast to explore what makes a good planner, why the role is more important than ever, the impact of AI and much more.

Sam Knowles, Chief Data Storyteller at Insight Agents, joins the IPA Making Sense Podcast to discuss insight, innovation, AI, decision-making and much more.

Simon Frazier sits down with the inimitable Rory Sutherland for a discussion spanning TK Maxx, geriatric aids, and the value of sometimes ‘being more puppy’.

Listen to the full back catalogue of IPA Making Sense Podcast episodes.

Sue Unerman discusses her book 'A Year of Creativity', and explores lessons from a storied career in advertising on belonging, wellbeing and strategies for women at work.

Alcohol Mindset Coach, author and podcaster Anna Donaghey joins the IPA On... podcast to explore the advertising industry's relationship with alcohol.

Mercy Abel discusses her route into the ad industry as a graduate, why she is so passionate about mentoring, and why making mentoring and internships as accessible as possible is so important.

Designate Founder Adam Hill discusses how his various side hustles have shaped his life and career, and why he encourages agency employees to explore their passion projects.

Antonia Stearn is joined by Over The Bloody Moon's Rebecca Hill and Mediaplus UK's Emmy Greener to explore endometriosis.

Leanne Maskell joins the IPA On…Podcast to discuss the realities of ADHD, her personal struggle of being diagnosed at 25 and the importance of understanding and acceptance.

Alex Lloyd Hunter, co-founder of The Dad Shift, joins the IPA On... Podcast to explore the realities of paternity leave in the UK.

Listen to the full back catalogue of IPA On... Talent Matters episodes.