IPA Talent and Diversity Hub

A practical resource to help agencies make meaningful change in their diversity and inclusion journeys.

The IPA is committed to encouraging equality, diversity and inclusion among our workforce, and eliminating unlawful discrimination. We strive to be representative of all sections of society and our membership, and for each employee to feel respected and able to give their best.

Our Talent & Diversity Hub provides clear guidance and inspiration on how to foster a real sense of inclusion for the incredible talent that make up our industry, as well as the work we create for our clients.

Recently, the IPA has published its 2022 Agency Census revealing that the share of women in C-suite positions has increased by 12% and the share of individuals from a non-white background in the C-suite has increased by 58%, representing a considerable improvement in the pace of change year-on-year.

We don’t have factories, trucks, manufactured goods. Our people are everything. It’s their brilliance and imagination which is what makes us who and what we are. And that’s why we have to look after them. Let’s take the steps needed to create the most inclusive workplaces imaginable. And let’s support a resilient, thriving and mentally healthy workforce and empower them to write the future of advertising.

IPA President Josh Krichefski

 

IPA Talent Leadership Group

The IPA Talent Leadership Group is comprised of the best and brightest thought leaders in adland. Xavier Rees, CEO at Havas London and Chair of the IPA Talent Leadership Group, leads the agenda to attract new and diverse talent to the industry. Working collaboratively with key partners, the group delivers a programme of inspirational events and initiatives.

Click on the TLG member to learn more. If you are interested in knowing more about our Talent Leadership Group, please contact leila@ipa.co.uk.

Chair: Xavier Rees

Chair: Xavier Rees

Xavier Reeves, Group CEO of AMV BBDO.

IPA Lead: Leila Siddiqi

IPA Lead: Leila Siddiqi

Director of D&I at IPA

Ed Bernardino

Ed Bernardino

Talent Acquisition and Diversity & Inclusion Director at Billion Dollar Boy

Michael Albert Brown

Michael Albert Brown

Managing Partner, Insight, Data Solutions & Marketing at UM London

Matt Foster

Matt Foster

Director of Diversity, Equity and Inclusion (DEI) at Ogilvy UK

Vicki Holgate

Vicki Holgate

Executive Strategy Director (Government Comms) at MullenLowe

Jacob Knox-Hooke

Jacob Knox-Hooke

Operations Director & Co-Lead, DE&I at PHD Global

Fiona McArthur

Fiona McArthur

Chief Growth Officer EMEA at Dentsu Creative

Carolyn Stebbings

Carolyn Stebbings

Chief Operating & Inclusion Officer at RAPP

Fleur Stoppani

Fleur Stoppani

Managing Director at Mindshare

Fergus Waddell

Fergus Waddell

Head of Growth at Saatchi and Saatchi

Initiatives

Advertising Unlocked

Advertising Unlocked

The ‘industry’s open day’ aims to introduce new, potentially unconsidered, career options to school and college leavers, and to provide agencies with an audience of fresh, diverse talent.

iList 2024

iList 2024

The IPA iList celebrates the role models who are changing our industry for the better by challenging inclusivity at every level and from every background and gives them a platform to share best practice.

Stepping into the Spotlight

Stepping into the Spotlight

Stepping into the Spotlight aims to empower and offer success strategies at work through a series of workshops and training sessions – helping our attendees take their career to the next level.

IPA Agency Census

IPA Agency Census

Since the 1960’s The IPA has undertaken a series of benchmark surveys among member agencies. These surveys help you benchmark your agency against others in relation to financial and HR related factors.

Partnering to best effect

Partnering to best effect

We are lucky to have many incredible organisations supporting our sector in a number of different ways. Learn more about the vibrant, highly active community within adland in the UK that is working with agencies.

All In census report and action plan

All In census report and action plan

Download the results of UK Advertising’s biggest industry-wide survey, created by the Advertising Association, IPA, ISBA and Kantar.

Black Representation in Marketing

Black Representation in Marketing

BRiM (Black Representation in Marketing) is a cross-industry initiative to improve the representation of Black people in marketing.

IPA On... Podcast

IPA On... Podcast

This podcast tackles big talent issues in our industry, through interviews with specialists, and offers tangible insights and takeaways for agency staff to implement in their own organisations.

Resources

Highlights of the 2024 Talent & Diversity Conference

Highlights of the 2024 Talent & Diversity Conference

The Talent & Diversity Conference brings the industry together to listen, discuss and share the ways we can take charge of how we attract, develop and retain our existing and new talent and create inclusive workspaces.

A Future of Fairness

A Future of Fairness

A Future of Fairness is designed as a handbook to help you understand the composition and the make-up of our industry.It gives brands and agencies a series of tangible actions to consider on diversity and inclusion.

Stay interviews

Stay interviews

Retaining top and diverse talent is a huge challenge. Stay interviews (as opposed to exit interviews) invest time and effort into exploring how staff are currently feeling and doing to help them thrive.

Best practice for ED&I in advertising campaigns

Best practice for ED&I in advertising campaigns

Equality, Diversity and Inclusion affects every stage of creating work, from the initial client brief through to the final advertising material. Everyone should be aware of all verbal and written language used.

Glossary of diversity and inclusion terms

Glossary of diversity and inclusion terms

This glossary is taken from Inclusion Works by Hive Learning - the award-winning peer learning platform.

Equal pay and gender pay gaps

Equal pay and gender pay gaps

Guidance explaining the separate legal concepts of equal pay and gender pay gaps, together with the key requirements for employers.

Ways to reach and recruit underrepresented groups

Ways to reach and recruit underrepresented groups

IPA CPD Adviser Gwyn March provides an extensive list of initiatives and services that help you as an employer to reach and recruit underrepresented groups.

Creative Careers for GenZ

Creative Careers for GenZ

We are proud to have the ad industry represented with a profile on ERIC which tells potential entrants to our agencies how diverse Gen Zs landed their careers, about life in agencies and live jobs.

IPA Diversity Timeline

IPA Diversity Timeline

Since 1960 the IPA has charted overall employee numbers, working practices, staff turnover, as well as looking at the breakdown by gender, ethnic diversity, age and seniority.

WFA's Global DEI Charter for Change

WFA's Global DEI Charter for Change

The WFA launches their new DEI Charter for Change, highlighting the key steps that all global organisations need to take to ensure that our industry is truly diverse, equitable and inclusive.

The Benefits of Hiring an Apprentice

The Benefits of Hiring an Apprentice

Hiring an apprentice is a productive and effective way to grow talent and develop a motivated, skilled and qualified workforce helping to address diversification and inclusivity in your agencies.

McKinsey Women in the Workplace 2022 Report

McKinsey Women in the Workplace 2022 Report

Based on data from more than 333 companies employing more than 12 million people, the Women in the Workplace report provides an overview of the state of work for women.

Building awareness of fertility in the workplace

Building awareness of fertility in the workplace

Fiona Skinner, Founder and Director, The Fertility Coaching Company explores options for both men and women to make combining career and fertility plans possible.

Dark Horses' Open-Source Menopause Policy

Dark Horses' Open-Source Menopause Policy

At any one moment, there are up to 15.5 million women experiencing menopause. Dark Horses' menopause policy is open-source and can be used or adapted to fit your organisation.

Legal guidance on the menopause

Legal guidance on the menopause

Key legal issues associated with the menopause at work; what employers can learn from the latest employment tribunal decisions and how agencies can best support employees.

Template Menopause Policy

Template Menopause Policy

An example template menopause policy, setting out an employer’s approach to supporting employees who are impacted by the menopause.

Reframing accessible advertising

Reframing accessible advertising

The importance of integrating accessibility throughout your campaign development process, and how you can do so immediately.

Learning

Diversity and Inclusion Essentials Certificate

Diversity and Inclusion Essentials Certificate

This qualification will help you gain a deep understanding of the challenges we need to overcome and the behaviours we need to change for a more diverse and inclusive advertising industry.

The Importance of Workplace Cultures

The Importance of Workplace Cultures

Unveiled at the IPA Talent & Diversity Conference and presented by Jack Tadman from Opinium compares and contrasts workplace cultures in the advertising industry to the wider working world.

Flexibility, Wellbeing and the Great Choice

Flexibility, Wellbeing and the Great Choice

HR Consultant Mary Budd reflects on the return to the office and asks if we need to rethink what the office is for as more and more people demand the freedom to work in a way that works for them.

The Importance of Wellbeing Strategies

The Importance of Wellbeing Strategies

This IPA Training Forum discusses why wellbeing at work needs to be taken seriously, and the actions you can take to improve the productivity and happiness of your employees.

Promoting Wellbeing in a Hybrid Workplace

Promoting Wellbeing in a Hybrid Workplace

Industry-experienced speakers provide bespoke guidance on sickness absence management, dealing with mental health issues and successful strategies for promoting workplace well-being.

Guidance Note on Workplace Fertility for Agencies

Guidance Note on Workplace Fertility for Agencies

Our holistic guide explains the implications of fertility treatment in the workplace, covering time off, when an employee is deemed pregnant during fertility treatment and resources to best support your employees.

Junior iListers tell leaders: do this one thing now

Junior iListers tell leaders: do this one thing now

We asked the iList finalists in the earlier stages of their career what leaders should bring to the D&I agenda. With a fresh outlook untainted by years of legacy practice and attitudes, we gave them a platform to share their ideas.

10 nickable ideas for better DE&I

10 nickable ideas for better DE&I

If you are wondering where to start on your DE&I journey, read the 10 “nickable ideas” among the initiatives, approach and advice from this year's iList. We encourage you to take these ideas and make them your own.

2022 iListers about cost of living crisis support

The aim of the IPA iList is to acknowledge and showcase individuals who are successfully shifting culture within advertising and marketing through their creative work or through game-changing programmes and initiatives. Here, 2022 IPA iList winners are explaining what employers can do for their workforce - or in some agencies are already doing.

The (welfare) state of affairs: media agencies and the cost of living crisis

The (welfare) state of affairs: media agencies and the cost of living crisis

Jacob Knox-Hooke, Operations Director at PHD writes about the impactful changes made at PHD Global to support employees at their career and life stages.

Cost of living and class - a view from Common People

Cost of living and class - a view from Common People

Lisa Thompson, Business Director Strategy & Planning at Wavemaker about the things adland can do to support those from working-class households.

The cost of working crisis

The cost of working crisis

Stu Outhwaite-Noel, CCO & Founder at Creature and White Crow, explains why we are people first and work in advertising second - there is nothing wrong in wanting to create stand-out work, but everything wrong in trampling over people’s lives to get there.

Who else is going to do it?

Who else is going to do it?

Ewen MacPherson, Group Chief People Officer at Havas UK explores why it might be the company’s responsibility to try and fix society’s problems with the company being redefined as a collective of citizens.