IPA Staff List

Director General's Office

The Director General has overall responsibility for the strategic direction of the IPA as well as its day-to-day management. The role includes guiding the President on his/her agenda and is the senior point of contact for the plethora of UK and international advertising, media and marketing trade bodies e.g. the EACA.

Paul Bainsfair

Paul Bainsfair

Director General

Katie Bullen

Katie Bullen

Executive to Director General

Communications

Our eight-strong team is made up of a variety of skills and expertise: press and public relations, event design and management, social media, content creation and creative services. We manage all our visual, verbal and written outputs to members, brands and the media. We steer the conversation in the press, market our events to members and design collateral that will inspire and provide strategic communications advice to all our colleagues.

Tessa Gooding

Tessa Gooding

Director of Communications

Maria Grey

Maria Grey

Head of Communications

Angelika Libera

Angelika Libera

Digital Content Manager

Sylvia Wood

Sylvia Wood

Head of Press Office

Charlie Young

Charlie Young

Senior PR Executive

Kit Durant

Kit Durant

Creative Project Executive

Kirsty Walker

Kirsty Walker

Head of Events

Ava Gill

Ava Gill

Events & Awards Executive

Digital & Data

The Digital and Data Department manages and supports the IPA’s business systems, including network infrastructure, phones, audio/visual systems, email, CRM, websites, customer support for our members and IPA staff and oversee the IPA’s ongoing Digital Transformation project. 

Jason Pittock

Jason Pittock

Head of Digital & Data

Chris Cox

Chris Cox

Head of IT

Najeeb Qaisrani

Najeeb Qaisrani

Web Manager

Sheila Walshe

Sheila Walshe

CRM Manager

Nishi Sidhu

Nishi Sidhu

Web and CRM Support Executive

Finance

Finance looks after all aspects of the IPA’s financial affairs. We run payroll and process expense claims. We get involved with the IPA’s investments in TouchPoints and the Joint Industry Currencies (JICs). We make sure members pay their subscriptions – and then account to them for every penny spent  by the IPA, whether on expenses or through direct invoicing. Whenever we can, we assist our members with back office matters, such as commercial metrics, dealing with procurement, VAT and other taxes, and fee structuring.

David Clasen

David Clasen

Finance Director

Stephen Mayer

Stephen Mayer

Financial Controller

Manolis Matheou

Manolis Matheou

Finance Manager

Gifty Obeng

Gifty Obeng

Senior Executive (Management Accountant)

Abisha Baskaran

Abisha Baskaran

Accounts Executive

Insight

The IPA Insight Centre provides research, analysis and statistics to help agencies with their new business pitches, campaign planning, internal brainstorming and idea generation. We are a team of consumer research and industry experts with many years’ experience working directly with agencies, and are perfectly positioned to help members quickly and efficiently understand key topics and issues. 

Damian Lord

Damian Lord

Head of Insight

Francesca Ashcroft

Francesca Ashcroft

Insight Manager

Isabelle Holmes

Isabelle Holmes

Senior Analyst

Gabriela Cropper

Gabriela Cropper

Insight Analyst

Jamie Britton

Jamie Britton

Insight Analyst

Legal & Public Affairs

We are a small team of in-house lawyers who answer IPA member enquiries. We also write or comment on topical issues and let our members know what’s happening in the advertising legal landscape. At any time, we could be advising on something as simple as the use of photographs in an ad or as complex as GDPR. Alongside this, we’re closely involved in supporting the industry’s self-regulatory system to protect the public from misleading ads. We also provide a public affairs service to make sure that agencies are represented when new rules are proposed by government or regulators.

Richard Lindsay

Richard Lindsay

Director of Legal and Public Affairs

Juliet Bawtree

Juliet Bawtree

Associate Director of Legal & Public Affairs (Employment)

Helen Bowyer

Helen Bowyer

Senior Legal Counsel

Albert Yung

Albert Yung

Senior Legal Counsel

Tom Campbell

Tom Campbell

Legal Counsel

Marketing Strategy

The Marketing Department leads on the programme and strategic direction of the three pillars* of IPA activity around the themes of Effectiveness, Commercial and Talent; how we deliver value, how we make money and how we diversify our talent base to meet new needs. Working with industry leaders from both member agencies, partner sponsors, client marketers and associations, we are responsible for helping to prepare the climate for our member agencies to survive and thrive; addressing the business issues of the day, providing inspiration and thought leadership, networking and best practice.

Janet Hull OBE

Janet Hull OBE

Director of Marketing Strategy

Joyce Kelso

Joyce Kelso

Associate Director of Marketing Strategy

Leila Siddiqi

Leila Siddiqi

Head of Diversity

Alex Buxton

Alex Buxton

Marketing Manager

Jana De Vos

Jana De Vos

Marketing Senior Executive

Kathryn Patten

Kathryn Patten

Head of Marketing Strategy

Kay Heenan

Kay Heenan

Marketing and Awards Senior Executive

Ed Elworthy

Ed Elworthy

Databank Manager

Media Affairs

The Department of Media Affairs represents the media agency community within IPA membership, spearheading media agency/owner and media owner trade association relations. We participate in cross industry bodies, develop Good Practice and Standards for digital ad trading and provide media expertise in support of all other IPA departments.  We also work closely with the IPA Legal Director on media-related public affairs.

Nigel Gwilliam

Nigel Gwilliam

Director of Media Affairs

Membership & Professional Development

Membership and Professional Development, overseen by Patrick Mills, Director of Membership and Professional Development

Reporting to the IPA Membership Committee, the Membership Team is responsible for the recruitment and retention of the IPA’s corporate and personal members, and the application of the IPA’s rules, as set out in the Rule Book. The Professional Development Team is responsible for the promotion and delivery of Continuous Professional Development (CPD) to the industry across a comprehensive learning portfolio and IPA corporate agency CPD Accreditation. This broadly includes 18 MIPA Accredited programmes, a series of one-day courses and 3 levels of IPA agency CPD Accreditation. Our aim as a team is to power our members to professionalise the industry and enable it to do better business for itself and is clients.

Patrick Mills

Patrick Mills

Director of Membership and Professional Development

Tom Mott

Tom Mott

Associate Director of Membership

Aisling Conlon

Aisling Conlon

Head of New Business

Sara Robertson

Sara Robertson

Head of Membership for Around the UK

Nick Hoile

Nick Hoile

Membership Manager (for E&W and Around the UK)

Sonja Mclean

Sonja Mclean

Membership Senior Executive (Scotland and NI)

Sara Assumani

Sara Assumani

Membership and Courses Executive

Gus Annetts

Gus Annetts

Membership Engagement Adviser

Pippa Nicholas

Pippa Nicholas

MIPA Manager

Louise Hinchliffe

Louise Hinchliffe

Associate Director of Professional Development

Indre Dragunaite

Indre Dragunaite

Head of Learning Technologies

Rosie Chiang

Rosie Chiang

Qualifications Manager – UK & Global

Heather Maguire

Heather Maguire

Global Qualifications Executive

Eliza Welch

Eliza Welch

Membership and PD Executive

Sarah Vickerstaff

Sarah Vickerstaff

CPD Manager

Gwyn March

Gwyn March

Training Officer

Rebecca Joyce

Rebecca Joyce

CPD and MIPA Executive

Research

The Research Department represents our members’ interests on the Boards and Technical Committees of all the JICs (Joint Industry Currencies). Our representation ensures that we achieve, best practice, impartial, reliable, robust and cost effective audience measurement across all media to enable confident and trusted trading and planning.

In addition we are responsible for the delivery and development of TouchPoints, the IPA’s ground breaking consumer centric, cross platform and multimedia database which was developed at the direct behest of our media agency members. TouchPoints provides context and perspective into how people conduct their daily lives and insights into their media use.

Belinda Beeftink

Belinda Beeftink

Research Director

Rebecca Watson

Rebecca Watson

Head of TouchPoints Client Service

Dan Flynn

Dan Flynn

Head of Product and Commercial

Graeme Griffiths

Graeme Griffiths

Head of Research

Simon Frazier

Simon Frazier

Research & Marketing Manager

Jes Rogerson

Jes Rogerson

Senior Research & Design Executive

Suzanne Livingstone

Suzanne Livingstone

Media / Research Senior Executive

Resources Department

Our small resources team are responsible for the upkeep, maintenance and smooth running of 44 Belgrave Square. No mean feat when you consider it’s a Grade 1 listed building in one of the most famous squares of London. Our immaculate building is the first impression you get of the IPA and your second is Meena, our superb receptionist, who has a knack  of making everyone feel welcome. We also manage the marketing and the hiring out of our public meeting rooms and cater for all our internal events. Lettie, our Director of Resources, also looks after  the recruitment and well-being of all employees. 

Lettie Hannon

Lettie Hannon

Director of Resources

Meena Halai

Meena Halai

Receptionist

Fabio Dos Santos

Fabio Dos Santos

Hospitality Manager

Mauricio Albuquerque

Mauricio Albuquerque

Hospitality Senior Executive

Ray Cannon

Ray Cannon

Office Services Senior Executive

Musa Odia

Musa Odia

Office Services Executive