The Director General has overall responsibility for the strategic direction of the IPA as well as its day-to-day management. The role includes guiding the President on his/her agenda and is the senior point of contact for the plethora of UK and international advertising, media and marketing trade bodies e.g. the EACA.
Our eight-strong team is made up of a variety of skills and expertise: press and public relations, event design and management, social media, content creation and creative services. We manage all our visual, verbal and written outputs to members, brands and the media. We steer the conversation in the press, market our events to members and design collateral that will inspire and provide strategic communications advice to all our colleagues.
Director of Communications
Associate Director of Communications
Senior Digital Content Manager
Head of Press Office
Head of Events
Senior Graphic Designer
The Digital and Data Department manages and supports the IPA’s business systems, including network infrastructure, phones, audio/visual systems, email, CRM, websites, customer support for our members and IPA staff and oversee the IPA’s ongoing Digital Transformation project.
Associate Director of Digital Strategy
Head of IT
Head of CRM & Data
Web and CRM Support Senior Executive
Finance looks after all aspects of the IPA’s financial affairs. We run payroll and process expense claims. We get involved with the IPA’s investments in TouchPoints and the Joint Industry Currencies (JICs). We make sure members pay their subscriptions – and then account to them for every penny spent by the IPA, whether on expenses or through direct invoicing. Whenever we can, we assist our members with back office matters, such as commercial metrics, dealing with procurement, VAT and other taxes, and fee structuring.
Senior Executive (Management Accountant)
The IPA Insight Centre provides research, analysis and statistics to help agencies with their new business pitches, campaign planning, internal brainstorming and idea generation. We are a team of consumer research and industry experts with many years’ experience working directly with agencies, and are perfectly positioned to help members quickly and efficiently understand key topics and issues.
Head of Insight
We are a small team of in-house lawyers who answer IPA member enquiries. We also write or comment on topical issues and let our members know what’s happening in the advertising legal landscape. At any time, we could be advising on something as simple as the use of photographs in an ad or as complex as GDPR. Alongside this, we’re closely involved in supporting the industry’s self-regulatory system to protect the public from misleading ads. We also provide a public affairs service to make sure that agencies are represented when new rules are proposed by government or regulators.
Director of Legal and Public Affairs
Associate Director of Legal & Public Affairs (Employment)
Associate Director, Advertising Law
Senior Legal Counsel
The Marketing Department leads on the programme and strategic direction of the three pillars* of IPA activity around the themes of Effectiveness, Commercial and Talent; how we deliver value, how we make money and how we diversify our talent base to meet new needs. Working with industry leaders from both member agencies, partner sponsors, client marketers and associations, we are responsible for helping to prepare the climate for our member agencies to survive and thrive; addressing the business issues of the day, providing inspiration and thought leadership, networking and best practice.
Director of Marketing Strategy
Associate Director of Marketing Strategy
Associate Director, Diversity
Marketing Senior Executive
Head of Marketing Strategy
The Department of Media Affairs represents the media agency community within IPA membership, spearheading media agency/owner and media owner trade association relations. We participate in cross industry bodies, develop Good Practice and Standards for digital ad trading and provide media expertise in support of all other IPA departments. We also work closely with the IPA Legal Director on media-related public affairs.
Director of Media Affairs
Membership and Professional Development, overseen by Patrick Mills, Director of Membership and Professional Development
Reporting to the IPA Membership Committee, the Membership Team is responsible for the recruitment and retention of the IPA’s corporate and personal members, and the application of the IPA’s rules, as set out in the Rule Book. The Professional Development Team is responsible for the promotion and delivery of Continuous Professional Development (CPD) to the industry across a comprehensive learning portfolio and IPA corporate agency CPD Accreditation. This broadly includes 18 MIPA Accredited programmes, a series of one-day courses and 3 levels of IPA agency CPD Accreditation. Our aim as a team is to power our members to professionalise the industry and enable it to do better business for itself and is clients.
Director of Membership and Professional Development
Director of Member Services and Company Secretary
Head of New Business
Head of Membership for Around the UK
Head of Member Services
Membership Senior Executive (Scotland and NI)
Membership Engagement Adviser
Head of UK Courses
Associate Director of Professional Development
Head of Learning Technologies
Head of UK Qualifications
Membership and PD Executive
Head of CPD
Membership & Professional Development Executive
The Research Department represents our members’ interests on the Boards and Technical Committees of all the JICs (Joint Industry Currencies). Our representation ensures that we achieve, best practice, impartial, reliable, robust and cost effective audience measurement across all media to enable confident and trusted trading and planning.
In addition we are responsible for the delivery and development of TouchPoints, the IPA’s ground breaking consumer centric, cross platform and multimedia database which was developed at the direct behest of our media agency members. TouchPoints provides context and perspective into how people conduct their daily lives and insights into their media use.
Head of TouchPoints Client Service
Head of Product and Commercial
Head of Research
Senior Research & Marketing Manager
Media / Research Senior Executive
Our small resources team are responsible for the upkeep, maintenance and smooth running of 44 Belgrave Square. No mean feat when you consider it’s a Grade 1 listed building in one of the most famous squares of London. Our immaculate building is the first impression you get of the IPA and your second is Meena, our superb receptionist, who has a knack of making everyone feel welcome. We also manage the marketing and the hiring out of our public meeting rooms and cater for all our internal events. Lettie, our Director of Resources, also looks after the recruitment and well-being of all employees.