IPA | Knowledge Centre

Blog

Laura Vipond: What makes her tick?

Wrapping a London cab for a creative pitch and driving it right into the office and a lust for cycling and travel writing.

IPA

18th September 2019

Document Page

AVMS Video Sharing Platforms Consultation

The IPA’s response to the government’s additional consultation on the AVMS Directive regarding video sharing platforms.

Published

18 September 2019

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Craft Skills - who needs 'em?

Directory, in association with the IPA, present five speakers who share their thoughts on whether craft skills are still required in an age where content is consumed so often on mobile.

Published

17 September 2019

Document Page

IPA discusses gender stereotype rulings with ASA

Legal Alert about the IPA meeting the ASA to discuss gender stereotype rulings.

Published

13 September 2019

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Touchpoints 2019 Launch Presentations

The 2019 launch, chaired by Nigel Vaz, IPA President and Global CEO, Publicis Sapient included presentations by the TouchPoints team, Tesco, MediaCom, Behave, December 19, Facebook and the demonstration of ARC, the new cover curve tool.

Published

13 September 2019

Document Page

Making Sense

A TouchPoints data report to help planners and advertisers to better understand the commercial media landscape.

Published

13 September 2019

News

Living the stream

Comprehensive new TouchPoints data, launched today, delivers an in-depth picture of UK consumers’ lives and their media use in 2019.

Published

12 September 2019

News

Consumer nation

The number of consumers shopping online has increased by almost two-thirds in 2019 according to the latest TouchPoints data.

Published

12 September 2019

Blog

Guy Vickerstaff: What makes him tick?

No to 'storytelling', yes to 'teamship' and don't sweat the small stuff.

IPA

10th September 2019

Document Page

Employment template: Equal Opportunities Policy

Standard template policy compliant with equalities regulation and best employment practice.

Published

9 September 2019

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Influencing Responsibly

Legal & Public Affairs Director, Richard Lindsay, is asking for examples of influencer content that you find confusing/difficult from a labeling perspective to be discussed at this one-off ASA/CAP influencer training event which will set out the rules for when a post counts as an ad and how they...

Published

9 September 2019

News

IPA requests examples of confusing influencer content

Do you find the rules around branded influencer content confusing?

Published

6 September 2019

Document Page

Finding an Agency

The IPA and ISBA's have published a best-practice guide to agency search and selection that delivers win-win on both sides.

Published

5 September 2019

Blog

How many ads are too many ads?

IPA Media Futures Group Chair Tom George comments on ITV's and Channel 4's call for longer ad breaks.

Tom George

5th September 2019

News

New guide gives best-practice for Finding an Agency

The IPA and ISBA have published a new best-practice guide, Finding an Agency, to help clients navigate all aspects of the review and pitch process.

Published

5 September 2019

News

Huawei, eBay and Eve join stellar EffWeek line-up

Brand and agency experts will dissect all things marketing effectiveness from 15-18 October.

Published

4 September 2019

Document Page

Infographic: Travel Insurance

How many of us travel uninsured and who is most likely to buy a policy from a company they've never heard of?

Published

4 September 2019

News

IPA reminds members to prepare for no-deal Brexit

A summary of IPA Brexit guidance with 31 October fast approaching.

Published

4 September 2019

Blog

The IPA Foundation Certificate at 16

With the Foundation Certificate turning 16, former IPA President Stephen Woodford looks back at why it was developed in the first place.

Stephen Woodford

3rd September 2019

Blog

Sol Ghafoor: What makes him tick?

The Head of Strategy at Publicis•Poke regrets not having always trusted his instincts when making career decisions but considers becoming a planner/strategists his best move.

IPA

2nd September 2019

Blog

Back to the future: New lessons for old campaigns

McCann Bristol's Lauren Chamberlain looks back at an old campaign with fresh eyes from the IPA's Strategic Bootcamp.

Lauren Chamberlain

27th August 2019

News

IPA remembers Lord Bell

IPA staff share memories of PR Titan Lord Bell, who died on Sunday. With contributions from Paul Bainsfair and Tessa Gooding.

Published

27 August 2019

News

IPA comment on ASA gender stereotype rulings

The IPA is surprised and concerned by the ASA's first rulings under the new gender stereotype rule.

Published

26 August 2019

Document Page

TouchPoints 2019: Self-completion questionnaire and e-Diary

TouchPoints 2019 self-completion questionnaire and e-Diary

Published

23 August 2019

Document Page

IPA Production Certificate Qualification Policies 2019

IPA Production Certificate Qualification Policies for 2019.

Published

21 August 2019

Document Page

Update on ASA Gender Stereotype Rulings

The IPA takes action following the ASA’s rulings on gender stereotyping

Published

21 August 2019

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BITE LIVE 2019

Join Creativebrief for their annual event, BITE LIVE.

Published

20 August 2019

Document Page

Employment Template: Specimen Contract of Employment

Template contract of employment prepared, together with the IPA, by the Employment team at the law firm, Lewis Silkin. Restrictive covenant clause updated August 2019.