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Building Brands

Building successful brands requires a deep understanding of why consumers behave the way they do, and the associated media drivers.

  • Published

    28 October 2020

News

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IPA England & Wales Chair Michelle Wright Achieves MIPA Accreditation

Gough Bailey Wright MD Michelle Wright placed training & professional development at the top of her agenda when she appointed IPA Chair for England & Wales last November.

  • Published

    28 October 2020

Video

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CPD Gold Webinar

Advice on how to take the next steps in proving your agency's CPD excellence by submitting for CPD Gold Accreditation.

  • Published

    28 October 2020

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Legal Update 28 October 2020

CAP and BCAP Consult On Tougher Rules For Gambling Ads | Crack Down On Hidden Advertising On Instagram | AVMS Regulations - new Ofcom guidance on video sharing platforms | Using personal data after...

  • Published

    28 October 2020

Video

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Leading in a Crisis

LSE's Dr Katie Best outlines the MBA Essentials programme and helps provide an armoury of skills that enable you to confront any curveball that comes your way.

  • Published

    27 October 2020

News

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Business Growth 2020: Your future depends on it

After a turbulent 2020, now is the time to start looking ahead and move from business survival to business growth.

  • Published

    27 October 2020

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Achtung!

Orlando Wood reveals an early preview of his latest research describing the features of successful online video campaigns, in a follow-up to the hugely successful Lemon.

  • Published

    26 October 2020

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Share of search as a predictive measure

Les Binet, Head of Effectiveness at adam&eveDDB, demonstrates that a brand's share of search queries can help forecast its long-term future market share, and be influenced by advertising.

  • Published

    26 October 2020

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IPA & FT - Board Brand Rift - Revisited

We have revisited the successful 2019 study and have new data from the global FT panel on attitudes on marketing decision making for 2021 and beyond. David Buttle and Enzo Diliberto reveal the report highlights.

  • Published

    26 October 2020

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Positive Brand Friction

Effectiveness Measurement Consultant Nick Milne reveals exclusive IPA research on how we can segment customer experience and its importance to generating of brand value and growth.

  • Published

    26 October 2020

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If you think you've heard it all before, you haven't

Read all the new evidence on long-term brand building as presented at the EffWorks Global 2020 conference. Take the commonly held belief that long-term brand building can’t be done online, and our compelling new evidence that says it can. Just one of the findings that proves organic brand growth...

  • Published

    26 October 2020

Video

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Training Forum - October 2020

Will Harvey leads a session on breaking the habit of negative thinking. This workshop is designed to put a plan into action, to recognise your negative behaviours, and to create positive steps.

  • Published

    26 October 2020

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Royal Mail MarketReach: Mail matters more than ever

New research undertaken by independent mail measurement committee JICMAIL, along with the very latest insights from business decision makers and consumers, paints a compelling picture.

  • Published

    23 October 2020

Document Page

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Official fieldwork dates for TouchPoints 2020

Official fieldwork dates and sample sizes for the TouchPoints 2020 pre-lockdown and lockdown diary data.

  • Published

    23 October 2020

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New partnership: TouchPoints now available in Mediatel Connected

TouchPoints proudly announces a new partnership with Mediatel Connected.

  • Published

    22 October 2020

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The Power of Belonging

Kathryn Jacob, Co-Author of “Belonging” and Chair of the AA’s “Inclusion Hub” & CEO, Pearl & Dean, interviews Haydn Corrodus, Founder, We are Stripes, about building a better workplace.

  • Published

    22 October 2020

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Q3 2020 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

News

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UK marketing budgets continue to contract markedly amid impact of COVID-19

The Q3 2020 Bellwether Report sees total marketing budgets continue to contract sharply, albeit at a softer rate than in Q2.

  • Published

    22 October 2020

News

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IPA backs ABC managing Viewability Principles

IPA Research Director Belinda Beeftink has welcomed the news that ABC will manage the UK’s Viewability and AV (Audio Visual) Standards after playing an integral role in their development.

  • Published

    22 October 2020

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Is marketing effectiveness on the CEO agenda?

CMO turned CEO Chris Pitt – former HSBC CMO – now CEO First Direct Designate is interviewed by Samira Ahmed. What does he want to see from his marketers?

  • Published

    21 October 2020

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Final comments and close of EffWorks Global 2020 conference

Pip Hulbert, CEO Wunderman Thompson and Chair of the IPA Effectiveness Leadership Group closes the EffWorks Global 2020 conference.

  • Published

    21 October 2020

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Thinkbox: Planning for effectiveness amidst a pandemic

A session offering advice and guidance for advertisers on how they can use historic econometric analysis and tools to help provide a starting point for their annual planning.

  • Published

    21 October 2020

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Google: Insights Live

A special session from Google's series of live discussions with industry experts to give their perspective on the insights that matter to UK businesses during turbulent times, including Les Binet, Harjot Singh and Lisa Thomas.

  • Published

    21 October 2020

Document Page

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Sign up for your free IPA TouchPoints 2020 Tea Towel

Despite the tumultuous year that has been 2020, we couldn’t possibly launch the latest iteration of TouchPoints without releasing a brand new TouchPoints 2020 Tea Towel to commemorate the occasion.

  • Published

    20 October 2020

Blog

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What we learned at EffWorks Global 2020

Effectiveness Editor Carlos Grande highlights six findings from the week of events.

Carlos Grande.jpg

Carlos Grande

20th October 2020

Document Page

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Legal Update October 2020

Productions and coronavirus restrictions I Production Coronavirus Tripartite Addendum v2 – educate your clients I HFSS advertising restrictions update I Brexit – after the transition period I...

  • Published

    20 October 2020

News

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Industry heavyweights behind new Advanced Certificate in Effectiveness

Leading experts in marketing effectiveness, including Richard Shotton and Tom Roach, have helped the IPA develop a brand new effectiveness qualification, the Advanced Certificate in Effectiveness,...

  • Published

    20 October 2020

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Proving Commercial Success with the Advanced Certificate in Effectiveness

A webinar demystifying the Advanced Certificate in Effectiveness syllabus and explains how you too can become certified in evaluating campaign effectiveness.

  • Published

    19 October 2020

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IPA & FT - Board Brand Rift - Revisited

We have revisited the successful 2019 study and have new data from the global FT panel on attitudes on marketing decision making for 2021 and beyond. David Buttle and Enzo Diliberto reveal the report highlights.

  • Published

    16 October 2020

Document Page

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Audiovisual Media Services Regulations 2020

The UK’s AVMS Regulations come into force on 1 November. They implement the revised EU AVMS Directive which regulates television and on-demand services and now brings video sharing platforms into...

  • Published

    15 October 2020

News

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New research reveals key to growing market share with online video

Orlando Wood's Achtung! builds on the lessons from his seminal 2019 book, Lemon, and demonstrates how they apply to online video.

  • Published

    15 October 2020

Document Page

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Log on to Get on

A summary of free learning - book summaries, video talks, podcasts, publications, qualifications, webinars - compiled by the IPA Professional Development team and available to all your people which...

  • Published

    15 October 2020