Knowledge Centre

The Autumn Employment Law Landscape

An update on some key points to consider in relation to the pandemic and returning to the office, as well as an overview of other employment law developments on the horizon to watch out for.

Making brands famous using Out-of-Home

Our panel of experts examine the creative strengths of OOH including the public, visual and social-purpose elements that define OOH and combine to generate brand fame.

Pricing for Success

Pricing for Success

New IPA chief seeks Greta Thunbergs of Scottish adland

New IPA Chair for Scotland, David Shearer is on the hunt for the Greta Thunbergs of adland to help guide the Scottish advertising industry’s approach to sustainability.

New IPA survey reveals industry’s marketing effectiveness levels

Industry’s marketing effectiveness culture is healthy but roadmaps are key to unlocking further growth, according to new IPA agency-brand survey.

19 agencies achieve IPA Effectiveness Accreditation 2021-23

The inaugural list of agencies that have achieved IPA Effectiveness Accreditation who are leading the way in effectiveness from the agency side.

Inclusion: as easy as ABC

IPA President Julian Douglas spoke at MediaLink Great Expectations 2021, delivering his blueprint for inclusion in the industry.

EffWorks Global 2021: Four days of unrivalled research and insight

Make your marketing even more effective by tuning into EffWorks Global 2021 from 12-15 October.

The benefits of Myers-Briggs profiling for your team

Tanya Whitehead joins the IPA Training Fourm for an all-round introduction to the Myers Briggs (MBTI) tool and how it can be used to support personal and team development, and promote diversity of...

IPA firmly supports ongoing public ownership of Channel 4

IPA Director General Paul Bainsfair has outlined why the IPA sees 'no upside but significant downside' to any privatisation of Channel 4.

The Role of a Music Supervisor

An explanation of who the UK & European Guild of Music Supervisors (GMS) are, what they do, and look at the importance and effectiveness of music supervisors in production.

Long-term brand-building advertising starts offline

We've more and more evidence that successful customer journeys are shaped offline.

What makes a good leader?

Rock Kitchen Harris' Will Jones channels Shackleton and explores what good leadership looks like in this essay from the 2020 IPA Advanced Leadership and Delegation course.

Warming people up for a return to the gym

Forever Beta's Jesper Norgaard, explores how behavioural economics could be used to encourage people to return to gyms as part of the IPA's Advanced Behavioural Economics course.

Template Contract of Employment for Hybrid Working

A template employment contract suitable for use when hybrid (home and office) working arrangements have been agreed with an employee.

Help with searching in EASE

Help page for Search with EASE system.

Employment template: Contract of Employment

Template contract of employment prepared, together with the IPA, by the Employment team at the law firm, Lewis Silkin.

IPA Excellence Diploma in Business delivered by LSE

IPA members can claim up to 15% discount on the IPA Excellence Diploma in Business course, delivered by LSE. This course will deepen their knowledge of the core pillars of business: strategy, finance, and people, guided by thought leaders and LSE experts.

Don’t default to the HIPPOs

We’ve asked a selection of leading agency heads for their top business leadership advice and for their sources of inspiration.

Legal Update 19 August 2021

CAP & BCAP Gambling Consultation Update and ICO Consultation on international transfers.

Government Response to Consultation on Workplace Sexual Harassment

A note setting out the Government’s key proposed changes to employment law, following its response to the consultation on sexual harassment in the workplace.

Template Hybrid Working Policy

An example template policy setting out an employer’s approach to hybrid working arrangements.

All In census report and action plan

Download the results of UK Advertising’s first and biggest industry-wide survey, created by the Advertising Association, IPA, ISBA and Kantar.

Young adults dream of green Christmas reveals IPA survey

Fifty-six per cent of 18-24s plan to be more sustainable this Christmas including buying locally, upcycling or refurbishing gifts according to a new IPA survey.

IPA Business Growth Conference 2021

Highlights from the virtual IPA Business Growth Conference 2021. The IPA Business Growth Conference is the industry flagship event that solely focuses on growth.

Unticking the box

How to 'untick the box' on ethnicity, sexuality, gender, age and disability by realising that diversity is a majority issue, not for individual minorities to solve alone.

Creating a successful multicultural marketing division

Why Omnicom Media Group's multicultural marketing division changed their approach and the success it has brought.

How can technology help diversity

What will the future look like in 2030 from a diversity and inclusion point of view?

Making marketing education fit for the future

Is marketing education preparing young talent properly for the future of our industry? Armadillo's Chris Thurling explores the issue and what we can all do to help fix it.

IPA Insight Study Pack 'Return to the Office'

Eighty-nine per-cent of UK employees would be happiest with a fully flexible approach to returning to the office.