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Blog

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Taking on a new identity

Sherif Guindy and Matt McIntyre explore how to build customer relationships online without third-party cookies.

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Sherif Guindy and Matt McIntyre

12th May 2021

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Queen’s Speech announcement on HFSS Advertising Restrictions

Reports by the media on the Queen’s Speech on Tuesday, suggested that the pre-9pm TV and total online HFSS ad bans would be going ahead through the Health and Care Bill.

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    11 May 2021

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IPA responds to DCMS Inquiry into Influencer Culture

DCMS issued an inquiry into the power of influencers on social media. In our response, we explained that advertising online through influencers is subject to the CAP Code and to consumer law.

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    11 May 2021

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DCMS Inquiry into Influencer Culture

The IPA’s response to this inquiry by DCMS.

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    11 May 2021

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TouchPoints

The IPA’s TouchPoints consumer behaviour database was created to meet the needs of the communications industry. It offers agencies, media owners and advertisers unique insights into the daily life and media usage of people in Great Britain.

  • Published

    11 May 2021

Blog

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Mental health: where talking really can make a difference

Three years ago, mental health and wellbeing were a soft and fluffy nice-to-have, but the conversation, which was already gaining traction, has been accelerated by the pandemic.

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IPA

10th May 2021

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Ten Tips for hybrid account management

Managing a new business and an account management role simultaneously can be challenging, especially when managing your responsibilities, priorities and progression.

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    6 May 2021

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Talking TouchPoints

Highlights, case studies and more looking back at 15 years of the ground-breaking IPA TouchPoints tool.

  • Published

    6 May 2021

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Cross-industry Programmatic Taskforce announces its mission and objectives

The taskforce will address the findings of the ISBA Programmatic Supply Chain Transparency Study.

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    6 May 2021

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Industry celebrates 15 years of unique consumer-centric study IPA TouchPoints

Highlights, case studies and more have been captured in a new publication, Talking TouchPoints, that looks back at 15 years of the ground-breaking tool.

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    6 May 2021

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Appetites for takeaways, TV and TikTok surge during lockdown 2021

New TouchPoints data reveals how the latest national lockdown affected our lifestyles, media choices and communication habits.

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    6 May 2021

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Industry-wide All In Census results to be unveiled in June

Data from 16,500+ professionals will reveal UK advertising’s DNA in biggest ever study of industry’s workforce.

  • Published

    6 May 2021

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TouchPoints 2021 - Lockdown data launch

A look back over the 15 years of TouchPoints and a dive into the latest data from TouchPoints 2021, covering the third national lockdown.

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    6 May 2021

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EACA Sessions

IPA members are invited to join the EACA for two exclusive, free of charge, sessions on 26 May and the 15 June.

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    5 May 2021

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Ten tips for recovering from a big New Business loss

A New Business loss can be disheartening for everyone who has put their heart and soul into a pitch. Here are some bes practice tips to get you off to a good start.

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    5 May 2021

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An introduction to AdGreen

IPA Production Consultant Kim Knowlton is joined by AdGreen's Jo Coombes and Anthony Falco and Nick Leatham from adam&eveDDB to discuss the upcoming AdGreen levy and why everyone needs to sign up.

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    5 May 2021

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AdGreen introduces advertiser levy and readies carbon calculator

The levy comes into force in June, while the calculator will be available in September.

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    5 May 2021

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Beyond Games

Beyond Games is a brand-new conference on 10-14 May, focused on the future of games, transmedia, digital entertainment and the creative industries.

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    30 April 2021

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Invest in an Ad-shaped recovery

As the 2021 economic outlook improves, brands investing in advertising can reap benefits.

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    30 April 2021

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Reframing our limitations with Joanne O'Riordan

Sports journalist, motivational speaker and activist Joanne O’Riordan talks to IPA Chair for Northern Ireland Valerie Ludlow about her personal journey of overcoming limitations and challenges.

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    29 April 2021

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IPA Effectiveness Accreditation

The IPA Effectiveness team are joined by Chair of Judges Jo Royce to break down what you need to know about our new Effectiveness Accreditation, why it matters, how it is evaluated and how you can...

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    29 April 2021

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HFSS Update 28 April 2021

A reminder of CAP’s alternative to the government’s online HFSS ad ban proposals.

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    28 April 2021

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Spring Employment Law Update

This guidance note covers both an update relating to the Covid-19 pandemic and some of the other employment law issues to be aware of this year, as at 27 April 2021.

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    28 April 2021

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Mastering the world of TV advertising with Thinkbox

Thinkbox's Matt Hill and Chris Dunne join the IPA Training Forum to discuss their new free training course TV Masters and a look at the future of TV.

  • Published

    28 April 2021

Blog

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Neurodiversity: the hidden diversity

More than any other type of diversity, neurodiversity is the hidden one, because it’s very unlikely to be the first thing you notice about someone.

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IPA

27th April 2021

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Disability in adland: plenty of goodwill but too little action

Disability is an area of diversity and inclusion that is woefully under-represented in advertising, in terms of both agencies’ workforces and their creative output.

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IPA

27th April 2021

Blog

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Why CPD matters amidst a year of unprecedented pressure

CPD Gold Chair of Judges Ross Farquhar explains why he's glad 2020 wasn't a ‘forgotten year’ for professional development.

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Ross Farquhar

26th April 2021

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IPA celebrates Gold standard agencies

These agencies have made an exceptional investment in the professional development and well-being of their employees.

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    26 April 2021

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VoxComm opens doors with plan to fuel growth for business

VoxComm, the new global voice for agencies, is launching with a manifesto to champion the value that the sector delivers to clients.

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    26 April 2021

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B2B Digital Trends 2021

A webinar exploring the findings of Econsultancy's 2021 Digital Trends Survey.

  • Published

    21 April 2021

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Top tips to help you understand client contracts

Understanding and negotiating contracts is an area of that requires specialist expertise and knowledge. Here are some top tips to help agency professionals manage contract risks for their agency.

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    19 April 2021

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Crown Commercial Service Campaign Solutions 2 – Contract Review

Our short review of some of the key terms of the CCS contract.

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    16 April 2021