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Results 3962

News

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5 steps to enhance brand purpose discussions

There is an opportunity to enhance the discussions about brand purpose by increasing the quantity and quality of evidence about whether or not purpose has contributed effectively to the desired...

  • Published

    17 January 2022

News

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Gavin Patterson to Chair IPA Effectiveness Awards judges

Patterson joins Harjot Singh and Jo Arden in presiding over the Client, Industry, and Technical Judging Panels.

  • Published

    17 January 2022

News

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IPA President Douglas updates industry on plans for a better, meta 2022

Julian Douglas updated the industry on his plans for the agency business in 2022, while highlighting the progress the industry has made so far against his 10x: Accelerate Opportunity agenda.

  • Published

    17 January 2022

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Effective on Purpose

This report offers a qualitative analysis of individual purpose-related cases entered into the...

By Carlos Grande

Non Members: Free

Members: Free

Details

News

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UK Government invests in TAG TrustNet’s blockchain initiative

The initiative will make digital advertising more accountable, responsible and efficient.

  • Published

    13 January 2022

Document Page

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Tweets Memes and Social Media Posts

A guidance note from the legal team on reusing tweets, memes and other social media posts, originally posted by others, in client advertising and on social media.

  • Published

    11 January 2022

Document Page

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Covid – Pre-Shoot/ADF Questions – Vaccines and Testing

With continuing Covid restrictions on both entering certain countries and venues, this template wording asks artists to confirm compliance with relevant vaccination, testing and other requirements...

  • Published

    11 January 2022

News

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IPA announces 2022 New Year Honours

Rosie Arnold, Patrick Collister, Tony Cullingham, Magnus Djaba, Mel Edwards and Jan Gooding are being awarded FIPA status.

  • Published

    11 January 2022

Blog

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What are you most looking forward to in 2022?

We asked some of our IPA Group Chairs what they are most looking forward to and looking out for in 2022. Here's what they had to say.

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IPA

11th January 2022

Document Page

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New B/CAP guidance on misleading environmental claims

The Committees of Advertising Practice have issued new guidance for advertisers to help interpret the existing rules on environmental claims in ads. The ASA will be using the guidance to take a...

  • Published

    10 January 2022

Document Page

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Food promotion and placement restrictions Regulations

Following consultation last year, the government has now made Regulations restricting volume price promotions and the placement of ‘specified food’ in store and online. The Regulations will apply...

  • Published

    10 January 2022

Document Page

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Legal Update 11 January 2022

Food promotion and placement restrictions Regulations | New B/CAP guidance on misleading environmental claims

  • Published

    10 January 2022

Document Page

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IPA Media Planning & Buying Template

A template document for smaller agencies to use with smaller clients when supplying media planning and buying services. As with all templates, agencies will need to tailor the document for their...

  • Published

    5 January 2022

Video

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TouchPoints Champions - December 2021

The IPA TouchPoints team run through the results of our latest TouchPoints data, preview our new Making Sense report and outline the new IPA TouchPoints Essentials Certificate

  • Published

    10 December 2021

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Audience Profile: Eco-Conscious Consumers

Who are eco-conscious consumers and how do they think we should be tackling the climate crisis?

Non Members: £150.00

Members: Free

Details

News

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Consumers believe advertising can play role in combating climate change

Advertising can play a significant role in combating climate change with 71% of consumers agreeing that advertising can educate us about products and services with a low carbon footprint.

  • Published

    9 December 2021

Blog

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IPA Group Chairs on their 2021 highlights

We asked some of our IPA Group Chairs what their 2021 ad industry highlight has been during another tough year. Here's what they had to say.

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IPA

8th December 2021

News

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Creative Culture and The Clerkenwell Brothers join IPA membership

Creative Culture and The Clerkenwell Brothers were elected into IPA membership at its quarterly council meeting on 2 December.

  • Published

    8 December 2021

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The iList is back

We need people in our industry championing inclusivity at every level and from every background. Nominate that incredible person who's making a real difference.

  • Published

    7 December 2021

Document Page

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A Glimpse Inside

'Look out' at a glance - a summary and killer charts taken from Orlando Wood's landmark new book.

  • Published

    6 December 2021

Document Page

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Legal Update December 2021

ICO Opinion on adtech | CMA consultation on revised Google commitments for its privacy sandbox | ASA Webinar on targeting age-restricted ads online | ASA video guide to how it regulates online ads...

  • Published

    3 December 2021

Document Page

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Example of Covid testing wording for PIBS

Where agencies are engaging production companies to carry out Covid testing and Health & Safety services in addition to their production responsibilities, it would be sensible to ensure that...

  • Published

    2 December 2021

Document Page

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Latest APA Covid notice

Update on travel to England from another country during coronavirus (COVID-19).

  • Published

    2 December 2021

News

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Mail Metro Media tops IPA Digital Media Owners Autumn Survey

Agencies have named Mail Metro Media as the best media owner to work in the IPA Digital Media Owners Autumn 2021 Survey.

  • Published

    25 November 2021

Document Page

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Competing for talent

A Guide to an Agency Employer’s Legal Rights, Restrictions and Potential Liabilities.

  • Published

    25 November 2021

News

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Wanted. Inspirational inclusivity idols

We are searching for the most inspirational, inclusive and irrepressible role models in our industry to join the IPA iList 2022.

  • Published

    25 November 2021

Document Page

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Digital Media Owners Survey Autumn 2021

The results of the Autumn 2021 IPA Digital Media Owner Survey which keeps agencies informed on which media owners suppliers deliver the highest levels of service.

  • Published

    24 November 2021

Blog

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Gamification: Why it’s all to play for

IPA President Julian Douglas on why as we look to branch out in 2022, it’s gamification that will keep people coming back.

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Julian Douglas

24th November 2021

Blog

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Five steps towards IPA Effectiveness Awards success

Jo Arden, Chief Strategy Officer at Publicis.Poke and Deputy Convenor of Judges for the IPA Effectiveness Awards 2022, outlines her top tips for writing an IPA Effectiveness Awards paper.

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Jo Arden

23rd November 2021

Blog

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As we return to the office, now’s the time to stamp out sexual harassment

NABS CEO Diana Tickell explains what timeTo and NABS are doing to combat sexual harassment as people return to the office, and why we should all take the new timeTo training modules.

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Diana Tickell

22nd November 2021

News

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The benefits of being brief: Why Global’s cutting caveats

As of 1 February 2022, Global will be asking all advertisers in the motor sector to reduce their T&Cs to just eight seconds. They are starting with this sector but they’ll roll this out for other...

  • Published

    22 November 2021

Video

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Training Forum: The Truth About Confidence

Are you low on confidence? Is it holding you back? What could you really achieve and who could you be if only you had the confidence?

  • Published

    18 November 2021