Knowledge Centre

The Future of Work

Ruairi O'Shea from Trajectory Partnership looks at some of the historical trends in work and economics that left us where we were up until the day we locked down, followed by an exploration into...

Top tips how agencies, marketing and procurement can work better together

These guidelines focus on the relationship between procurement, marketing and agencies, with the aim of becoming a check list in developing effective ongoing working practices.

IPA and CIPS produce top tips for better working relationships

The IPA and CIPS have joined forces to create a series of ten top tips on how agencies, marketing and procurement can work better together.

IPA teams up with LSE to bring MBA Essentials to adland

The new tie-up aims to help agencies equip themselves with the invaluable business, financial, strategic and leadership skills to help grow both their own and their clients’ businesses.

IPA iList: Inclusion strategies for the whole industry: disabilities

Inclusion strategies for the whole industry event series. In this session, we will be talking with the iList game-changers about mental and physical disabilities.

Less stressed youngsters turn to TikTok during lockdown

The mood states of 15-24s increased significantly during the first few weeks immediately after lockdown, coinciding with youngsters having more time to relax and devote to hobbies, exercise and...

TouchPoints Launch 2020

The virtual 2020 TouchPoints launch with an overview of the top-line results from the very latest TouchPoints Daily Life and a deep-dive into the differences between the pre- and post-lockdown data.

HFSS Ad Restrictions Meeting

Another bit of good news on supplies to charities

HMRC has published a new brief on VAT as it relates to supplies to charities and promises corresponding amendments to its guidance.

IPA backs AdGreen initiative

The IPA are proud to be supporting AdGreen, a new initiative by the AA's Climate Action Working Group to unite the advertising industry to eliminate the negative environmental impacts of production.

EffWorks 2020 – your essential Covid recovery plan

Tune into EffWorks Global 2020 from 12-16 October and give yourself the tools you will need to build your brand in a post-Covid world.

IPA President welcomes results of blockchain pilot for programmatic

The cross-industry pilot demonstrates the benefits of using blockchain technology, specifically Distributed Ledger Technology (DLT), to increase the efficiency and transparency of programmatic...

IGRG Code for Socially Responsible Advertising – 6th Edition

A short note on the Industry Group for Responsible Gambling’s 6th edition of its Industry Code for Socially Responsible Advertising. The changes to the code come into effect 1 October 2020.

Get to know our Accelerator agencies

The IPA Accelerator scheme is designed to give up-and-coming agencies whose some guidance, help and inspiration as they grow their businesses. Here, we meet some of the newest members of the IPA...

IPA backs employee wellbeing initiative

The IPA is officially supporting Brilliant Creative Minds to stamp out behaviours that impact employee wellbeing and diminish creativity in the advertising and communications industry.

IPA welcomes Facebook shouldering its DST responsibilities

The IPA has welcomed the news that, unlike Google, at present, Facebook will not be passing on the cost of the 2% Digital Services Tax (DST) to its UK advertisers.

Strategic Development Evaluation

Earlier in 2020, you filled in a Strategic Development Plan, identifying business objectives that could be supported by training, and the CPD activity planned to help you reach them. This document...

Strategic Development Plan

This form is a business document. It is part of the first criterion for mandatory CPD Accreditation. You're asked to complete and submit it by May each year. There is flexibility with this...

IPA CPD Standard Criteria 2020

The IPA’s Continuous Professional Development (CPD) programme is designed to ensure your skills always match your clients' needs and your agency's business goals. Only then can the industry offer a...

10 Tips on How to Market your Agency

New Business is a mindset. We need to make sure it runs through every department in the agency, and we need to think about it way before an RFI lands on our desk.

I Don't Agree

MKTG Managing Director Michael Brown launched his new book 'I Don't Agree' at an IPA 44 Club in July. We've collated some reviews of Michael's book for IPA members.

Employment template: Workplace Privacy Notice

This template Workplace Privacy Notice should be used to inform agency staff and job applicants as data subjects, about how the organisation collects, uses, stores, transfers and secures personal...

Act fast or risk being sidelined

Armadillo's Chris Thurling outlines three key focuses for agencies to thrive post-pandemic.

New IPA qualification to broaden adland’s Effectiveness horizons

The IPA has today (12 August) launched a brand new online qualification, the Effectiveness Essentials Certificate, in an effort to embed effectiveness into the fabric of our industry.

Advanced Certificate in Effectiveness syllabus

Advanced Certificate in Effectiveness is delivered in 35 hours of online learning, split across 14 modules.

Google’s new HFSS ads policy 2020

Google have announced a new policy to restrict serving HFSS ads to U18s in the UK and Europe, effective from 6 October 2020.

Employment Coronavirus Briefing- The Latest Key Regulatory Changes

A round up of last week’s key coronavirus employment regulation updates, including: payments made under the furlough scheme; details on the Job Retention Bonus; and the Working Safely Guidance.

BEIS Select Committee letter recommends more work on late payments

The Chair of the BEIS Committee has written to Secretary of State, Alok Sharma, highlighting several key issues, including late payments, for the Government to address in its support for businesses...

HFSS Ads Update

Despite having not yet responded to its own consultation of last year, the Government last week announced its Obesity Strategy, which includes plans to ban ads for HFSS products on TV and online...

IPA welcomes Coronavirus Business Interruption Loan Scheme eligibility extension

The new measures could be a 'life-saver' for smaller agencies according to IPA Finance Director David Clasen.

Ad industry mourns Sir Alan Parker

The IPA joins the list of mourners for the ad industry veteran, and acclaimed film Director, Sir Alan Parker who has died aged 76.