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News
This year has been a busy one at No.44, providing over £30m of value to agencies through IPA services and acting as the Power Behind the Practitioners. From Insight to Membership and everything in...
Published
11 December 2024
Blog
The 2025 Bauer Academy Open Programme offers agencies the chance to tap into apprenticeship standards that are widely used in the creative industry. Whether your agency is new to apprenticeships or...
Gwyn March
10th December 2024
From Taylor Swift and Mr Bates to protecting the mental health of employees and the reemergence of humour within advertising, agency leaders and IPA Group Chairs share their industry highlights...
IPA
9th December 2024
IPA agencies and digital specialists have named Mobsta as the best media owner to work with, according to the IPA Digital Media Owners Autumn 2024 Survey.
5 December 2024
Document Page
The results of the Autumn 2024 IPA Digital Media Owner Survey which keeps agencies informed on which media owners and suppliers deliver the highest levels of service.
Video
An action-orientated morning designed to provide agency leaders with the knowledge and tools needed to re-define success in a world where sustainability goes hand-in-hand with profitability.
4 December 2024
Karen Martin, Chief Executive of BBH London, has been nominated as IPA President-elect to succeed Josh Krichefski, Chief Executive Officer of GroupM UK & EMEA. The election will take place as part...
28 November 2024
The IPA TouchPoints Champions group met to run through an overview of 2024 and upcoming events in 2025, new developments in the DayLite dashboard and the new Making Sense: The Commercial Media...
With advertising of food and drink becoming increasingly complicated because of the various rules and restrictions in place - and due to come into place - IPA Associate Director, Advertising Law,...
27 November 2024
A summary of the complex regulatory regime which applies to advertisements of food and drink high in fat, salt or sugar (“HFSS”).
As the commercial media landscape keeps evolving, data will play an increasingly crucial role in the planning process. Trusted data sources like TouchPoints guide you to fully understand consumer...
Matt Bryan
27th November 2024
Small and medium-sized enterprises (SMEs) are always looking for ways to stay competitive and grow. One approach that's gaining traction is using fractional CFOs.
John Morris
There is new guidance for the advertising industry to help remove malicious advertisers from the digital advertising ecosystem. Issued on 6 November 2024 by the National Cyber Security Centre...
Stepping into the Spotlight returns to explore what it means to be creative, how to embed an inclusive creative culture and much more.
26 November 2024
Further to the recent announcement to ban single use vapes in the UK by June 2025 (as reported in our legal update dated 28 October 2024), on the 5th November 2024 the UK Government announced that...
13 November 2024
Page
IPA Director of Effectiveness Laurence Green sits down with the authors of three of this year's IPA Effectiveness Award-winning papers.
Agencies across the UK are taking part in the industry’s biggest careers day, IPA Advertising Unlocked 2024, opening the eyes of nearly 2000 students to the opportunities of a career in advertising.
Discussions of why we laugh, the value of advertising consistency, and how to frame marketing investments to finance teams were among the standouts on a day of new research, tools and strategies...
Karen Martin
7th November 2024
The annual IPA Effectiveness Conference is a chance for clients, agencies, research companies and media owners to come together to discuss critically important questions for our industries and to leave with new research, tools and strategies to help prove marketing effectiveness.
6 November 2024
36 additional companies have demonstrated their commitment to the positive mental health and wellbeing of their people, joining the inaugural 67 companies to attain the badge of honour.
Our talent is our greatest asset - investing in their wellbeing is an investment in our agency's future.
Ivana Kosorok
5th November 2024
Why winning The Creative Shootout 2024 and creating a campaign for Carers UK was such a career highlight for MullenLowe's Cags Gaunt.
Cags Gaunt
IPA Director General Paul Bainsfair reflects on Labour's Autumn Budget that saw a rise in Employer National Insurance contributions that 'threatens' agencies' ability to facilitate the growth the...
30 October 2024
This guidance outlines the key employment law changes set out within the Employment Rights Bill that was published by the Department for Business and Trade (DBT) on 10 October 2024. It assesses the...
29 October 2024
Getting measurement right is more important than ever. Decision makers are constantly bombarded with data – often conflicting, and rarely free from interpretation. For all of us – marketeers and...
Nadya Ochirova
29th October 2024
Eliot Liss, IPA Head of Production, highlights the valuable and evolving role of production.
Eliot Liss
28th October 2024
House of Lords Food Report recommends total “junk food” ad bans | Government’s Industrial Strategy & Ministerial Meeting | UK to ban the sale single-use vapes from 1 June 2025
28 October 2024
Industry perspectives on the path to sustainable advertising. This report is the result of...
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Members: Free
Details
Monthly economic snapshot produced by the Foresight Factory for the IPA Commercial Group.
25 October 2024
This guidance note summarises the key changes made in the final updated version of the Equality and Human Rights Commission (EHRC) technical guidance on sexual harassment and harassment at work....
Samantha Smith, MD at April Six (Mobility), has been appointed as the new IPA City Head for Bristol, the South West & Wales.
24 October 2024
Brands are built over years, but business performance is often judged in quarters. The challenge for marketers is to show their work can be effective in both time frames.