Knowledge Centre

The keys to a successful communication strategy

McCann WorldGroup's Laura Buckley looks at the importance of consumer journeys as part of the IPA Advanced Certificate.

Is obesity the new smoking?

With the debate raging following Cancer Research UK's recent campaign, Tree Elven looks at obesity in advertising.

Should brands take a stand?

Join the British Brands Group for their upcoming Brands Lecture.

UK marketing budgets flat-line

The Q2 2019 Bellwether Report shows zero overall growth to marketing budgets this quarter.

Q2 2019 Bellwether Report - Industry Reaction

The Q2 2019 Bellwether Report saw UK marketing budgets flat-line in second quarter following growth in Q1. Here's how the industry reacted.

New IPA learning on pricing strategies

This IPA white paper outlines the key factors for agencies to consider when developing a pricing strategy.

Mark Irwin: What makes him tick?

The Managing Director of Ardmore has no tolerance for energy sapping people and leaves plenty of space for a laugh - although the dance troop at a pitch didn't go down that well.

Using behavioural science to reduce UK smoking rates

This essay earned a Distinction on the IPA's Applied Behavioural Economics course.

Infographic: Freshers

From social media use and planning gaps years to pre-university purchases, here are five things you should know about freshers.

IPA Legal Guidance Note: Criminal Finances Act 2017

A summary of Guidance on the Criminal Finances Act 2017.

Debut app special member offer

The IPA is offering its members the opportunity to advertise their entry level roles to over 70,000 students and recent graduates, through the pioneering career app Debut.

Backlash, or The Beginnings of a Paradigm Shift?

Good-Loop's Amy Williams looks at what we learned about purpose at Cannes 2019.

The past, present and future of CPD

Wunderman Thompson's Kate Bruges celebrated 20 years of IPA CPD at the 2019 CPD Platinum Dinner.

IPA Agency Census Questions 2018

Participation in the IPA Agency Census will become a mandatory component of CPD Accreditation from 2021. Make sure your agency is ready by reviewing the data you need to supply.

IPA agrees: ‘electoral laws not fit for purpose’

IPA Director of Media Affairs Nigel Gwilliam has backed the DCMS Select Commitee's response to the Government.

‘Doing the right thing’ is key to long-term growth

Goodstuff's Ben Hayes looks at what agencies need to do to keep growing.

Our people are our best lever for growth

Saatchi & Saatchi's Larissa Vince argues that your people are your biggest competitive advantage.

IPA statement on TfL changes to HFSS advertising

IPA Director of Legal & Public Affairs, Richard Lindsay has called TfL's decision to make changes 'positive' but states that the policy was 'ill thought through' in the first place.

In the Cannes: the highs, lows and learnings

This year the IPA and DIT took a mission of agency first-timers to Cannes. Here we ask them to lift the lid on their Festival highs, lows and learnings...

Outdoor Advertising Bans

Councils ban ads for HFSS and other products.

Failure to Pay Men Enhanced Shared Parental Pay, is Not Sex Discrimination

Creating a responsible payment culture: a call for evidence in tackling late payment

A summary of the Government’s response to its call for evidence.

IPA members roar at Cannes Lions 2019

IPA members took home a combined 95 awards, including 20 Gold, at Cannes Lions 2019.

Robin Gadsby: What makes him tick?

If serendipity loving Robin Gadsby, Founder & CEO of Forever Beta, wouldn't be helping brands like O2, Google or Co-op to launch to market, he would be a professional footballer.

Why flexibility is the future of work

What can we learn from our 2018 CPD Gold agencies about the future of work?

IPA/PCAM Best Practice When Commissioning Music

IPA & PCAM have produced these best practice guidance notes to help all our members when commissioning music with PCAM members

The interplay of knowledge

Ahead of the Business Growth Conference, TBWA's Sara Tate looks at the new business models that could shape the future of our industry.

AVMS Directive Implementation Consultation

A summary of how the Government intends to implement the EU’s changes to the AVMS Directive.

DCMS Call for Evidence

A summary of the Government’s call for evidence in relation to its National Data Strategy.

ICO Update Report

A summary of the ICO’s assessment of the adtech industry with regard to real-time-bidding in programmatic advertising.