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Knowledge Centre

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Mark Read and Claire Beale

Mark Read, CEO of WPP is interviewed by Claire Beale, Co-founder of Creative Salon on the challenges at the world’s biggest marketing services group.

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    29 November 2023

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The long and the short of it, 10 years on

Les Binet and Peter Field talk to Alison Hoad, CSO at Publicis Poke about their seminal publication, ten years on.

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    29 November 2023

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Retail media and social commerce

An expert panel discussion about the predicted growth in retail media advertising spend.

  • Published

    29 November 2023

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Econometrics and the c-suite

This session brings together key thinkers who share how everyone can use econometrics and how with it, marketing’s voice is heard loud and clear.

  • Published

    29 November 2023

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AI - Brand destroyer or brand builder?

IPA President Josh Krichefksi hosts a debate on AI – is it a brand builder or a brand destroyer?

  • Published

    29 November 2023

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How psychological safety powers innovation

People Spark's Founder Helen Joy discusses what psychological safety is, how it impacts innovation, recognising how psychologically safe your environment is and how you can move towards creating...

  • Published

    22 November 2023

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IPA Integrated Production Checklist

IPA Integrated Production Checklist is intended as a prompt to consideration of rigour and best-practice for experienced producers when working on a project that covers more than one kind of...

  • Published

    20 November 2023

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Legal & Public Affairs Update

Advertising Alcohol Alternative Drinks | Online Safety Act (OSA)

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    17 November 2023

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IPA Effectiveness Awards to award campaign that reaches under-represented audiences

IPA President Josh Krichefski is to award a Special Prize for Next Generation Brand-building at the 2024 IPA Effectiveness Awards, while Jo Arden and Charlie Ebdy have been appointed as Convenor...

  • Published

    16 November 2023

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UK agencies to welcome 2000 students for Advertising Unlocked careers open day

The scheme, which pairs agencies with local schools, aims to showcase a career in advertising to schoolchildren aged 13-18, and provide agencies with an audience of new and diverse talent.

  • Published

    15 November 2023

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New Business Diaries: Oli Richards and Nick Elliott

Oli Richards, CMO at The Beyond Collective is joined by Founder of Booster Consulting, Nick Elliott to discuss pitching.

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    15 November 2023

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New compendium launches to help improve poor briefing

'The issues with briefs and how to make them better' features humorous cartoons by Tom Fishburne that bring to life some of the key issues around marketing briefs, drawing on the core findings from...

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    14 November 2023

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Winning IPA Speaker's Cup 2023 speech advocates creative side hustles

The IPA Speaker's Cup challenges people to speak passionately and persuasively on their feet without relying on PowerPoint. The winner, Beni De Makoso from Ear to the Ground spoke about why people...

  • Published

    14 November 2023

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The Issues With Briefs and How to Make Them Better

Join Sam Bradley, senior reporter at The Drum, and our expert panel in this live webinar where they will unpick the universal challenges faced in the briefing process, and crucially, what their key...

  • Published

    14 November 2023

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The Issues With Briefs And How to Make Them Better

Sound practical advice on why getting the brief right is an efficient use of a client’s time and makes best use of the agency’s talent and energies. The purpose of this collection of ideas is to...

  • Published

    14 November 2023

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ESOV: An excessive focus on the wrong thing?

The accepted correlation between media investment to achieve ‘excess’ or ‘extra’ share of voice (ESOV) and growth in market share is being challenged. When behaviours change, our models need to...

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Bhavin Pabari

13th November 2023

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New evidence shows stronger brands can charge more

Investing in advertising should get you into a position where you can put prices up without losing all your customers. If advertising keeps your product familiar, signals that many people buy it,...

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Grace Kite and Joy Talbot

13th November 2023

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AdTalk with Paul Bainsfair: Ros Atkins

The nation's 'Explainer in Chief' BBC journalist Ros Atkins talks about what the advertising industry can learn about communicating in a clear and consumable way.

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    10 November 2023

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How to get your first IPA Effectiveness Awards entry right

Joe Wood, Strategy Lead at Wavemaker, won an IPA Effectiveness Award on his first try. These are his tips for first-time entrants.

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Joe Wood

8th November 2023

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Five chances to learn from new Owned Channels resources

To move forward in the next frontier of marketing effectiveness measurement, we must incorporate Owned experiences. Having new tools to measure the whole brand and customer experience should help.

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Fiona Blades

8th November 2023

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LEAD returns in 2024 with focus on responsible growth

The Advertising Association, the IPA and ISBA will hold their annual industry summit, LEAD, on February 8, 2024, at the Queen Elizabeth II Centre in London.

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    2 November 2023

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IPA and ISBA launch industry principles for use of generative AI in advertising

The principles are broad-brush and designed to ensure that the industry embraces AI in an ethical way that protects both consumers and those working in the creative sector.

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    1 November 2023

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IPA On… Breaking taboos: Kit Altin and Vicky Janaway

Looking at how adverts can help break taboos and normalise the conversations surrounding perceived shameful or embarrassing topics.

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    1 November 2023

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Only 7% of women think brands are catering ‘very well’ to the menopause

The new IPA report "The Menopause: The change we need to see" features unseen data from GenM, alongside existing Euromonitor and CIPD data, and additional qualitative data from women aged 49-64, to...

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    31 October 2023

Blog

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Are in-house agencies eating your lunch?

Janet Markwick and Rhona Glazebrook share their key takeouts from the Campaign in-housing summit and suggest how agencies can respond to the rise of in-housing.

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Janet Markwick & Rhona Glazebrook

31st October 2023

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Legal & Public Affairs Update

Online Advertising Programme Taskforce | Online Safety Bill

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    31 October 2023

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The Menopause: The change we need to see

This report is combining data from GenM Euromonitor and CIPD data, and additional qualitative...

By Caris Brett and Sophie Dimond

Non Members: £99.00

Members: Free

Details

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Nominate your inclusivity icons for the IPA iList 2024

Are you, or one of your colleagues, a champion of diversity, equity and inclusion striving to change our industry for the better? If so, we would love to hear your story as part of the IPA iList 2024.

  • Published

    30 October 2023

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How to stay resilient during difficult circumstances

The Client Service Couch acts as an advice line for those working in client services and tackles the biggest issues impacting the discipline. Here, we explore resiliency, the power of conscious...

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IPA Client Relationship Group

30th October 2023

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The Gift of Collaboration Between Digital Media Owners and Agencies

How can media owners and agencies collaborate for better results? Join us to hear exclusive insights from the IPA’s Autumn Digital Media Owners Survey and understand how they impact agency collaboration.

  • Published

    26 October 2023

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Agencies have their say on regulatory reform

Four IPA member agencies, and the IPA’s Legal & Public Affairs Director, Richard Lindsay, met last week with the Earl of Minto, Minister for Regulatory Reform at the Department for Business and Trade.

  • Published

    26 October 2023

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TouchPoints Fact Sheets

Ever wondered what the sample size for TouchPoints was in Wave 1 of 2022, which quarter of RAJAR data was used in the channel planner of 2020, or when we collected data through the media diary in...

  • Published

    23 October 2023