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Blog

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Media upbringing: Do we turn into our parents?

Tessa LeGassick, Chief Planning Officer, Hearts United examines how media upbringing influences audience behaviour across generations and why planners need to look beyond age alone.

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Tessa LeGassick

5th November 2026

Blog

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Take effectiveness insights from the conference stage to the boardroom

There was a different emphasis from the industry's perennial theme of budgets at the 2026 IPA Effectiveness Conference. Insights focused on getting the evidence about how marketing generates...

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Cressida Holmes-Smith

4th November 2026

Blog

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The unanswered questions of effectiveness

What we don't know about effectiveness outweighs what we do. Rather than debating the intricacies of the existing evidence base about marketing effectiveness, we should focus on the areas where we...

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Alex Murrell

4th November 2026

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Making Sense: What makes a truly powerful insight?

Kathryn Saxon explores how audience intelligence is evolving in the era of AI and the skills young strategists will need in order to thrive in a rapidly changing industry.

  • Published

    4 November 2026

Blog

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A Tale of Two Share Prices

The big winners in the IPA Effectiveness Awards 2026 were oganisations that have profited from steadfastly investing in effective advertising and strengthening their brands. Laurence Green,...

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Laurence Green

4th November 2026

Blog

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Do client structures work for creator marketing?

Research is filling in our understanding of the effectiveness of creator marketing as spend in this area follows the growth of audiences for creator content. Yet clients are grappling with internal...

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Simon Harwood

4th November 2026

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IPA Effectiveness Conference 2026 summary

The 2026 IPA Effectiveness Conference, held on 7 October at Shoreditch Town Hall and streamed online, brought together strategists, planners and marketing leaders to explore the changing landscape of marketing effectiveness. With a focus on practical insights, the event featured new research,...

  • Published

    30 October 2026

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Joint statement from advertising trade bodies in response to Inside Track

Non-profit group Inside Track have published a memo regarding the advertising industry’s role in monetising hate through media spending. In response, advertising trade bodies have issued the...

  • Published

    27 October 2026

Blog

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From shared screens to solitary scrolling

Mike Follett, CEO, Lumen on the two significant shifts that are reshaping the advertising landscape. From generational differences in media consumption to the decline of shared attention, he...

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Mike Follett

26th October 2026

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EU AI Act: A Practical Guide for UK Advertising Agencies

A practical guide to how the EU AI Act's new transparency requirements may affect UK agencies creating AI-generated or AI-manipulated content that reaches EU audiences. It explains what counts as a...

  • Published

    23 October 2026

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Why effective advertising speaks the boardroom’s language of growth

The latest in our campaign with the Financial Times makes the case that advertising speaks the language of the boardroom and delivers where it matters: the bottom line.

  • Published

    23 October 2026

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The Effectiveness Files: Lessons from the 2026 IPA Effectiveness Awards

Diving into the key themes and lessons from this year's IPA Effectiveness Awards with Nationwide, Currys & Les Binet.

  • Published

    21 October 2026

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One Black Bear’s Rich Elwell appointed as IPA City Head for Birmingham and the Midlands

Rich will serve as a figurehead and voice for the industry in the area, championing the outstanding talent in the advertising community and driving collaboration, thought leadership and engagement.

  • Published

    20 October 2026

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CPD Gold Webinar

IPA CPD & Membership Adviser Jo Dale Ford explains how you can take the next steps to recognising your organisation's CPD excellence with CPD Gold.

  • Published

    20 October 2026

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Q3 2026 Bellwether Report

UK companies revise marketing budgets up to highest level in over two years, reveals Q3 2026 IPA...

Non Members: £140.00

Members: £99.00

Details

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UK companies revise marketing budgets up to highest level in over two years

Every IPA Bellwether Report category sees upward revisions in Q3, with PR and Events leading and main media recording a nine-quarter high.

  • Published

    15 October 2026

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Neurodiversity: Understanding different minds at work

How our brains can experience things differently, why someone’s needs and challenges can change depending on the situation.

  • Published

    15 October 2026

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Keeping it Legal: Preventing workplace harassment

Specialist guidance for IPA members on the upcoming new extended employer duty to take ‘all’ reasonable steps to prevent workplace sexual harassment and harassment by third parties.

  • Published

    14 October 2026

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Strategic Development Evaluation

Earlier in 2026, you filled in a Strategic Development Plan, identifying business objectives that could be supported by training, and the CPD activity planned to help you reach them. This document...

  • Published

    13 October 2026

Blog

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Success depends on knowing what to do with the right data

While selecting the right type of data is paramount, it is the application of that data that ultimately ensures successful communications planning and evaluation.

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Will Wordie

13th October 2026

Blog

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It's time for brands to go supernova

Rich Kirk argues that the future belongs to brands that focus resources on creating campaigns with true scale, reach and cultural gravity.

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Rich Kirk

10th October 2026

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IPA Effectiveness Conference 2026

The IPA Effectiveness Conference provides unparalleled opportunities for brands and agencies to arm themselves with the knowledge needed to navigate Marketing Effectiveness and improve business performance.

  • Published

    9 October 2026

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New IPA and SEF report identifies the drivers of sports sponsorship effectiveness

Revealing three fundamentals associated with stronger business outcomes and introducing a new Sponsorship Effectiveness Model.

  • Published

    7 October 2026

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New IPA and Financial Times compendium demonstrates value of long-term brand building

Bringing together more than four decades of evidence showing how advertising builds brands and how brands drive sustainable business growth.

  • Published

    7 October 2026

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Binet and Boyd urge marketers to "kick the promotions habit"

New research reveals how brands are investing more in price promotions than advertising, yet 75% of marketers cannot estimate what proportion of their promotions are profitable.

  • Published

    7 October 2026

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IPA Effectiveness Conference 2026

Catch up on sessions from the IPA Effectiveness Conference 2026, discover new research, and hear from some of the top minds in our industry about the work that truly works.

  • Published

    7 October 2026

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Making Sense: The power of research

PHD's Louise Twycross-Lewis on her belief in the power of research, how insight is evolving in an AI-driven world and how it can fuel creativity.

  • Published

    7 October 2026

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All to play for

How three fundamentals can transform sports sponsorship effectiveness. New IPA and Sponsorship...

By Rory Natkiel

Non Members: Free

Members: Free

Details

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Effectiveness Accreditation

The IPA Effectiveness Accreditation is an endorsement that your agency culture is dedicated to business effectiveness. It can turn what you already do into a competitive advantage for attracting clients and talent, as well as providing an incentive to maintain existing high standards.

  • Published

    2 October 2026

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AMV BBDO & Spark Foundry win 2026 IPA Effectiveness Awards Grand Prix

The campaign transformed Currys from a retailer threatened by online shopping into the UK's most-preferred technology retailer, generating £500m in incremental revenue and returning the business to...

  • Published

    1 October 2026

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Specsavers honoured for their Dedication to Effectiveness at IPA Awards

The Prize is awarded to the client company that has consistently demonstrated its commitment to effectiveness and evaluation.

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    1 October 2026

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IPA announces 2026 Effectiveness Awards winners

The night’s top prize, the prestigious IPA Effectiveness Awards Grand Prix was won by AMV BDDO and Spark Foundry for a campaign that transformed Currys from a retailer threatened by online shopping...

  • Published

    1 October 2026