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Blog

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If we don't upskill, the AI skills gap could cost adland £15bn a year

Paula Cunnington, Chief Talent Officer at Publicis Groupe UK, explains why we all have a responsibility to help young people build the skills and confidence they will need for the future.

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Paula Cunnington

9th July 2026

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Bridging the gap: Redefining the value of agencies

New IPA and Tracksuit research reveals why agencies remain central to commercial success and where the biggest opportunities exist to redefine and strengthen their value for clients.

  • Published

    8 July 2026

Blog

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What consumers will pay more for and how this pays back for brands

New research shows that even in a cost-of-living crunch, shoppers will accept price increases from some brands in some categories. But, argues Annie Brown, Managing Director UK of Brand Finance,...

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Annie Brown

8th July 2026

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New IPA/Tracksuit report reveals what clients want from their agencies

New research from the IPA, produced in collaboration with Tracksuit, reveals an opportunity to add more value by delivering more of the strategic thinking clients value highly.

  • Published

    8 July 2026

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IPA issues statement on Sky’s takeover of ITV’s broadcasting and streaming arm

IPA Director General Paul Bainsfair has said that the merged entities’ dominant share 'likely means advertiser protections need consideration' and that the IPA will be consulting its members for...

  • Published

    7 July 2026

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IPA responds to government call for evidence on TUPE

The IPA has responded to the Department for Business and Trade’s (DBT) call for evidence on the Transfer of Undertakings (Protection of Employment) Regulations 2006 (TUPE).

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    3 July 2026

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Four agencies join IPA membership

Altavia UK, Havas Market UK, Havas Forward Media UK and Iris London were elected into IPA membership at its quarterly Council meeting on Thursday, 2 July.

  • Published

    2 July 2026

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Concern about social media misinformation fails to curb use among young Brits

New 2026 IPA TouchPoints data reveals that despite almost 80% of the younger generation (16-34s) being concerned by the amount of misinformation on social media, they still spend over 2.5 hours per...

  • Published

    1 July 2026

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IPA response to government consultation on 2018 Nutrient Profiling Model

The IPA's submission to the UK Government’s consultation on the proposed application of the 2018 Nutrient Profiling Model (NPM) to advertising and promotions restrictions.

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    30 June 2026

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IPA appoints Richard Casofsky as Director of Public Affairs

Casofsky brings over 20 years’ experience as a senior government relations and corporate affairs leader.

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    30 June 2026

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IPA member agencies shine at Cannes

IPA members enjoyed a successful Cannes Lions 2026 festival, with 12 agencies winning a combined 50 awards, including 10 Gold, 16 Silver, 20 Bronze, one Titanium and three Grand Prix.

  • Published

    28 June 2026

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What does the agency of the future look like?

Join us at the IPA Business Growth Conference and be the first to hear exclusive new research from Tracksuit, revealing how agencies are reshaping their operating models to ensure that they...

  • Published

    23 June 2026

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Leading advertiser judges and Chair from Tesco named for IPA Effectiveness Awards

Tesco’s UK Customer Director, Suzanne Quinn, will Chair the 2026 IPA Effectiveness Awards and will be supported by a line-up of leading advertiser judges.

  • Published

    18 June 2026

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The Rift: The divide between young people and the future

A virtual CPD Network session assessing the rising sense of futurelessness amongst young people.

  • Published

    17 June 2026

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Employment template: Contract of Employment

Template contract of employment prepared by the Employment team at the law firm, Lewis Silkin, together with the IPA.

  • Published

    15 June 2026

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IPA statement on social media ban for under-16s

IPA Director General, Paul Bainsfair, has responded to the Government's decision to ban social media for under-16s, saying that the primary challenge is how those platforms are 'structured,...

  • Published

    15 June 2026

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Making Sense: Tessa LeGassick

Tessa LeGassick joins the IPA Making Sense Podcast to explore what makes a good planner, why the role is more important than ever, the impact of AI and much more.

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    10 June 2026

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New ways for agencies to grow, compete and create value

Whether you're focused on winning new business, improving profitability, building talent or preparing for what's next, you'll leave the IPA Business Growth Conference with the insight, evidence and...

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    9 June 2026

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Legal & Public Affairs Update June 2026

New Tobacco and Vapes advertising restrictions coming in 2027 | Late Payments – new bill set to tackle late payments and lengthy payment terms | ICO’s advice on online advertising and consent |...

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    4 June 2026

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Late Payments - Small Business Protections Bill

Following our update for members on the government’s latest attempt to protect small businesses from late-paying large clients, the Small Business Protections Bill (formally known as the Commercial...

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    3 June 2026

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New edition of IPAi Forum highlights need-to-know AI headlines

Redefining agency value in the AI era: The evolution in briefs, search, capabilities, operating models and the human judgement behind effective work

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    2 June 2026

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UK Economic Snapshot May 2026

Monthly economic snapshot produced by the Foresight Factory for the IPA Commercial Group.

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    1 June 2026

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“Small thinking” is killing advertising warn Les Binet and Will Davis

Les Binet and Will Davis argue that advertising effectiveness is being undermined by short-termism, narrow metrics and underinvestment, and call on the industry to “think big” again to unlock real...

  • Published

    27 May 2026

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Making Sense: Sam Knowles

Sam Knowles, Chief Data Storyteller at Insight Agents, joins the IPA Making Sense Podcast to discuss insight, innovation, AI, decision-making and much more.

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    27 May 2026

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Unlock new drivers of growth at the IPA Business Growth Conference 2026

An opportunity to step away from the day-to-day and focus on the bigger question facing every agency leader right now: how do you build an agency that can grow stronger, smarter and more valuable...

  • Published

    26 May 2026

Blog

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Showcasing creativity in Birmingham and the Midlands

Penny Took, CEO, Mediaplus Connect and IPA City Head for Birmingham and the Midlands, celebrates the creativity and talent by showcasing the work of local member agencies.

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Penny Took

26th May 2026

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Go Big or Go Home

Go Big or Go Home by Les Binet and Will Davis challenges the marketing industry’s growing...

By Les Binet, Will Davis

Non Members: Free

Members: Free

Details

Blog

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Unlock effectiveness across the customer journey

Audiences are fragmenting across low-attention environments and planners need better frameworks to cut through and connect the customer journey. Mark Cross and Ian Gibbs of industry group JICMAIL...

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Mark Cross & Ian Gibbs

21st May 2026

Blog

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Marketing's involution and the new economic value of difference

As competitive advantage becomes easier to replicate, the most important job of marketing will be defending the value of difference itself.

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Will Hodge

21st May 2026

Blog

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Is sponsorship the channel for our new era hiding in plain sight?

Misclassifying sponsorship as a vehicle for reach only is a missed opportunity. Multi-faceted sponsorships are well suited to our new era of multiple effectiveness options, argues Sponsorship...

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Rory Natkiel

21st May 2026

Blog

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The value of an idea

You can only win an IPA Effectiveness Award later this year if you have persuasively demonstrated profitable return from communications investment. And, as IPA Director of Effectiveness Laurence...

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Laurence Green

21st May 2026

Blog

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Inclusive creator marketing is an effectiveness advantage

In today’s fragmented, creator-led media landscape talk about inclusion should also incorporate an effectiveness perspective.

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Martyn Sibley

21st May 2026