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Excellence Diploma in Brands: Syllabus and Faculty

Dubbed the ”MBA of Brands”, the Diploma matches 20 brand leaders of tomorrow with world-class thinkers and cutting-edge makers face-to-face sessions, reading, debate, imaginative coursework and a...

  • Published

    22 May 2025

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Excellence Diploma in Brands: Testimonials

Previous candidates share their experiences of the IPA Excellence Diploma in Brands. Dubbed the ”MBA of Brands”, the Diploma matches 20 brand leaders of tomorrow with world-class thinkers and...

  • Published

    22 May 2025

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Drummond Central’s Nichola Elgie appointed as IPA City Head for Newcastle

As City Head, Nichola will serve as a figurehead and voice for the industry in Newcastle & the North East, championing the outstanding talent in the advertising community and driving collaboration,...

  • Published

    22 May 2025

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LHF announcement for brand advertising

The Government announced that brand advertising that does not identify LHF products will not be in scope of the LHF advertising restrictions which were due to come in on 1 October. This news...

  • Published

    22 May 2025

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IPA comment on Government Announcement on LHF ads

IPA Director of Legal and Public Affairs, Richard Lindsay, comments on the announcement.

  • Published

    22 May 2025

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AdTalk with Paul Bainsfair: Karen Martin

IPA President BBH's Karen Martin joins the AdTalk podcast to talk about her agenda to celebrate the value of creativity in the UK advertising industry.

  • Published

    21 May 2025

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New Business Diaries: Ellie Oliff, Oli Richards and Tom Trevelyan

The importance of an agency brand in driving growth.

  • Published

    21 May 2025

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At the intersection of creativity and business

IPA Chair for England & Wales, James Ray, outlines his agenda to champion, celebrate and support world-beating creativity at agencies across England and Wales, and explains why agencies sit in the...

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James Ray

21st May 2025

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GumGum tops IPA Digital Media Owners Spring 2025 Survey

IPA agencies and digital specialists have named GumGum as the best media owner to work with. 91.8% of respondents said that their overall experience of working with GumGum was a good one.

  • Published

    20 May 2025

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Belonging to your communities in 2025

Mental health trainer Patrick Melville explores why community and belonging are so important and how small, prosocial acts can keep us connected.

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Patrick Melville

14th May 2025

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The Money and the Magic: Brian Banks

Looking at the intersection of creativity and commerce, and how businesses can turn ideas into profit. This episode features music industry legend Brian Banks.

  • Published

    14 May 2025

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The balance between personal values and company goals

Claire Billings joins the IPA Training Forum to help us gain clarity on what we want, what drives us and how we like to work, and what we can do in our current situation to support that.

  • Published

    13 May 2025

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IPA honours 36 agencies for exceptional professional development

CPD Gold agencies continue to prove that investment in learning and development is a business imperative, with some outstanding examples of CPD culture, innovation and effectiveness.

  • Published

    13 May 2025

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SXSW London

SXSW London is the unmissable business conference showcasing and discovering the world's best innovators in tech and creativity from Monday, June 2, to Saturday, June 7, 2025.

  • Published

    12 May 2025

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FT Morning Insights: Bridging the Trust Gap

Join us at Cannes Lions for a special morning session hosted in partnership with the FT, where we’ll unveil "Bridging the Trust Gap", a brand-new research report exploring the critical role of trust in modern business.

  • Published

    12 May 2025

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Music Licensing Deal Memo Template

The template aims to improve process, transparency and professionalism through a detailed and credible deal memo system and mitigate the risks associated with poor process and record keeping in an...

  • Published

    8 May 2025

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Lucky Generals’ Cressida Holmes-Smith to drive IPA Effectiveness programme

As the new Chair of the IPA Effectiveness Leadership Group, Cressida will coordinate the expert Client and Industry Advisors on the IPA Effectiveness Leadership Group to shape the overall direction...

  • Published

    7 May 2025

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CPD Best Practice Webinar

IPA CPD Consultant Gwyn March explains how you can start working towards gaining IPA CPD Standard Accreditation in this webinar designed to help you reap the benefits of good Continuous...

  • Published

    7 May 2025

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Entering a new era for midlife female creatives

Since 1975, women have taken the opportunity to pursue careers that had previously been inaccessible to them. Today, midlife female creatives should be leveraging their experience and skills to tap...

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Jane Evans

4th May 2025

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New IPA report highlights five strategies for supporting age inclusion

The report explores the topic of age within the advertising agency world through both a commercial and intersectional lens, gathering perspectives from across the ad agency business.

  • Published

    30 April 2025

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IPA responds to Government consultation on Copyright and AI

The IPA has responded to the Government's consultation on the difficult issue of copyright and AI. Our response notes that the UK’s advertising industry is renowned for its ability to innovate and...

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    30 April 2025

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IPA and Brixton Finishing School partner up to engage emerging talent

The IPA has announced a powerful new partnership with Brixton Finishing School and its youth-focused ADventure programme to elevate Advertising Unlocked 2025 - the UK ad industry’s nationwide open...

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    28 April 2025

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Inaugural IPA Beacon List spotlights innovation growth stories in UK agency sector

The IPA Beacon project provides a platform to profile ambitious, high-growth businesses that are redefining what it means to be an agency in today’s fast-evolving media and technology environment.

  • Published

    24 April 2025

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Legal & Public Affairs Update April 2025

Truthful claims can still be greenwash - Part 2 | Age-restricted Ads Online Guidance update

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    23 April 2025

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The new war on talent

JourneyHR's Jessica Anderson-Ramshall explores how, following an uptick in mid-to-senior-level transitions, agencies can retain their top talent and build a strong pipeline of future leaders.

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Jessica Anderson-Ramshall

22nd April 2025

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UK marketing budgets decline for first time in four years but year-ahead plans stay upbeat

UK companies revised their total marketing budgets down in the opening quarter of 2025, marking the first overall decline in four years, according to the latest IPA Bellwether Report.

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    17 April 2025

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Q1 2025 Bellwether Report

The latest IPA Bellwether Report saw UK marketing budgets decline for the first time in four...

Non Members: £140.00

Members: £99.00

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GenAI is already here. Now what?

HeyHuman's Neil Davidson looks at what agencies can do to adopt Generative AI meaningfully, without losing creativity as a part of the process.

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Neil Davidson

16th April 2025

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The forgotten art of asking smarter questions

Sam Knowles, Founder and Chief Data Storyteller at Insight Agents, explains the six universal principles of asking smarter questions and why we should embrace our inner five-year-old and start...

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Sam Knowles

11th April 2025

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The future of brand-safe, scalable advertising in an AI world

Collective's Adam Cleaver explores how, with a digital twin in place, AI becomes a powerful ally rather than a risk, allowing brands to explore new ideas without compromising accuracy or integrity.

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Adam Cleaver

10th April 2025

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Time for some new 'Age Thinking'

Through a blend of IPA data, qualitative in-depth interviews, and desk research, the report...

Non Members: Free

Members: Free

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RADA President David Harewood to deliver IPA Talent & Diversity Conference keynote

David Harewood OBE wil set the stage for an engaging exploration of talent and diversity in the advertising industry and how, at its best, advertising has the unique power to unite.

  • Published

    2 April 2025