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Free reports into how advertising works and the most effective advertising strategies based on an analysis of hundreds of winning cases to understand what distinguishes the best.
Published
15 March 2024
David Adamson and Russ Groombridge discuss workplace communities and employee resource groups (ERGs), their importance and the impact that they can have within the work itself.
13 March 2024
Blog
With consumer media habits less about age and more about life stage, Madeleine Morris, Creative Director at Cravens, asks why the advertising, marketing, and research industries are so focused on...
Madeleine Morris
13th March 2024
News
Join us at the IPA Talent & Diversity Conference to explore how to develop a culture that welcomes everyone, retain the talent we have, and represent the audiences we serve.
7 March 2024
Video
A special Stepping into the Spotlight to celebrate International Women's Day 2024 focusing on the importance of creating an inclusive working environment that fosters a sense of belonging,...
6 March 2024
St Luke's Leanne Silman looks at why the advertising industry still has a big job to do around talent diversity and explores how positive action can help us to change that.
Leanne Silman
5th March 2024
Sixty champions of diversity, equity and inclusion have been named on the shortlist for the IPA iList 2024. The shortlist will be interviewed by a judging panel chaired by Xavier Rees and made up...
26 February 2024
Advertising and marketing experts from the US, Europe and Asia are among the illustrious names on the IPA Effectiveness Awards 2024 judging panel.
22 February 2024
Document Page
This guidance highlights the legal and best practice TUPE considerations involved in business transfers. If your agency is buying or selling all or part of a business, the focus will inevitably be...
21 February 2024
Bramall and the judging panel will examine CPD Gold submissions and honour those that demonstrate a genuine culture of learning, bettering the professionalism, development and reputation of the...
20 February 2024
Mae Yip, co-Founder of ERIC, unveils a captivating journey through the world of Gen Z recruitment, enriched with real-life stories and compelling visual examples illustrating how today's youth make...
Scarlett Stratford-Wright, People Director at Rapp, looks at why family-friendly policies and benefits are crucial in supporting working parents and how that benefits the whole company.
Scarlett Stratford-Wright
19th February 2024
The IPA Effectiveness Awards provide a platform to share with the world the very best case studies, exemplars and advice that advertisers and their agencies can use to drive success and grow their...
Steve Taylor
15th February 2024
Communicating your story effectively with data can be the tipping point between winning or not winning an award. Below, are four takeaways on what makes the most impactful charts, using examples...
Preety Nimoh
IPA Effectiveness Awards cases that involve very different categories and brands from your current clients can provide the spark for a fresh way to approach a challenge.
Coral Cranmer
There has been much discussion lately about the disconnect between CFOs and CMOs. The trouble is, the two often speak a different language from each other. Sometimes they use the same terms, but...
Matt Andrew
Zayem McTear, Strategist at Lucky Generals, shares her journey from account managing to planning and how seeing planning from the outside became a key advantage point for her.
Zayem McTear
What the Snoop Dogg Solo Stove ad row says about effectiveness. Laurence Green, Director of Effectiveness, IPA, shares his thoughts after his visit to the ‘Creative Impact NYC’ show at Most...
Laurence Green
IPA comments on Government response to consultation on: "A pro-innovation approach to AI regulation".
15 February 2024
The IPA Services Directory outlines the wide range of services and benefits on offer to members, including: legal, training and qualifications, publications, the Insight centre, awards and events,...
12 February 2024
Watch this webinar with the IPA and Grant Thornton on understanding ways to better attract, develop, and retain your talent through optimising apprenticeships and developing high-demand skills.
8 February 2024
In the next few days, key individuals across IPA membership will be invited to submit their agency’s data to be included in the 2024 IPA Salary Benchmark Report.
7 February 2024
IPA response to a consultation published by CAP and BCAP on new advertising rules restricting ads for less healthy products on TV, ODPS and paid online. It provides an opportunity to comment on...
Convenor of Judges Jo Arden and Deputy Convenor Charlie Ebdy celebrate 30 years of the Channon Prize for Best New Learning at the IPA Effectiveness Awards.
6 February 2024
IPA Director of Media Affairs Nigel Gwilliam and Membership Director Tom Mott will be in Texas from 7-14 March providing an informal support network for agency staff on the ground both in person...
5 February 2024
If your agency plans and/or buys media and you have a media query, IPA Media Affairs can help. Recent enquiries have included: Ad Net Zero Action 3: media supply chain emissions, IPA Media Climate Charter and media carbon calculations Digital Media Owner Service Level Surveys and more.
Jennifer Cranston, IPA Legal Counsel, provides specialist guidance on navigating the legal and practical risks to avoid any pitfalls when using memes and user-generated content in client campaigns,...
1 February 2024
A discussion between Serhat Ekinci and Simone Marquis to reflect on the value we place on bringing up children, and how this is mirrored in parental leave.
Our expert panel, led by IPA President Josh Krichefski, explores how we can embrace and reflect the true stories of British communities that may have been ignored, under-represented, or misunderstood.
30 January 2024
This template policy available for IPA member agencies, is intended to be an example policy setting out an employer’s approach to dealing with stress in the workplace and promoting mental...
29 January 2024
The IPA has published its 2023 Agency Census revealing that overall staff numbers within IPA agency membership have increased marginally year-on-year.
25 January 2024
'Marketing is an investment', the IPA's new publication written by former City analyst Ian Whittaker, Founder and Managing Director of Liberty Sky Advisors consultancy, examines why marketing...