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Find publications, guides, reports, articles, videos, podcasts and more on all aspects of advertising

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USP of the IPA

The USP of the IPA really is unique.

  • Published

    16 April 2021

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Q1 2021 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

News

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MiQ tops IPA Digital Media Owner Spring Survey

Agencies have named MiQ as the best media owner to work with for the second IPA Digital Media Owner Survey in a row.

  • Published

    15 April 2021

News

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Cuts to UK marketing budgets ease in Q1 2021

Total marketing budgets fall at the softest rate since the first quarter of 2020 according to the Q1 2021 IPA Bellwether Report.

  • Published

    15 April 2021

Document Page

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Digital Media Owners Survey - Spring 2021

The results of the Spring 2021 IPA Digital Media Owner Survey which keeps agencies informed on which media owners suppliers deliver the highest levels of service.

  • Published

    14 April 2021

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The Cookie is crumbling

Analytic Partners’ Kevin O’Farrell explains why you should prepare now for the cookie-less future of measurement

  • Published

    14 April 2021

Blog

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Race and ethnicity - putting words into action

How the Black Lives Matter movement forced brands, businesses and individuals to take stock of their own roles in systemic racism.

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IPA

13th April 2021

News

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Get to know our Accelerator agencies - April 2021

The IPA Accelerator scheme is designed to give up-and-coming agencies some guidance, help and inspiration as they grow their businesses. Here, we meet some of the newest members.

  • Published

    13 April 2021

News

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IPA announces 2021 Summer Honours

Vicky Fox, Kate Howe, Simon Jones, Sue Unerman, Adam Ben-Yousef, Lindsey Clay, Dame Carolyn McCall and Richard Shotton are being honoured in the IPA Summer Honours 2021.

  • Published

    12 April 2021

News

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BBJ&K and Yonder Media join IPA membership

The agencies were elected into IPA membership at the March 2021 Council meeting.

  • Published

    12 April 2021

Blog

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Adland's LGBTQ+ community

Work is still not a place where everyone feels comfortable to be open about their sexuality.

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IPA

8th April 2021

Document Page

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Legal Update 6 April 2021

The Power of Influencers | Beyond Brexit: trade in services report | Online promotions – scammer alert

  • Published

    6 April 2021

Document Page

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Online promotions – scammer alert

Scammers are targeting online promotions by impersonating brands. Agencies beware.

  • Published

    6 April 2021

Document Page

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Beyond Brexit: trade in services report

The House of Lords EU Services Sub-Committee publishes its report on the trade in services between the UK and EU following Brexit

  • Published

    6 April 2021

Document Page

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The Power of Influencers

DCMS launches an inquiry into the power of influencers on social media and their role in ‘hidden advertising’.

  • Published

    6 April 2021

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Defining the Future of B2B Strategy

In 2021, EffWorks will be focussing one of its major workstreams on the B2B sector.

  • Published

    29 March 2021

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Digital tipping points should not tip non-digital off the media plan

Even digital-first brands will need brand building on other media to grow post-COVID, says IPA Effectiveness consultant Carlos Grande.

  • Published

    29 March 2021

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Let’s turn the tide on declining effectiveness

Dr Grace Kite, Managing Director, Magic Numbers has started an initiative with the IPA to collect together a large number of effectiveness analysis results.

  • Published

    27 March 2021

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Trend Perspective: Pharma & Healthcare

COVID-19 has put pharma back in the spotlight – giving birth to and boosting an eclectic mix of...

Non Members: £50.00

Members: Free

Details

News

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New effectiveness accreditation scheme to highlight value of agencies

New IPA President Julian Douglas has announced the launch of the IPA Effectiveness Accreditation programme, designed to fuel and better demonstrate the value that agencies deliver.

  • Published

    25 March 2021

Document Page

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Employment template: Equal Opportunities, Diversity & Inclusion Policy

Standard template policy compliant with equalities regulation and best employment practice.

  • Published

    25 March 2021

News

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IPA President Douglas sets out 10x: Accelerate Opportunity agenda

Douglas’ agenda will turboboost the industry from the inside out, centred around three key themes: IPA 10x (for the industry); THINK 10x (for wider society); TECH 10x (for gaming, AR and...

  • Published

    25 March 2021

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Financial Statements

The IPA Financial Statements of 2006 through to present.

  • Published

    25 March 2021

Document Page

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IPA Financial Statements 2020

IPA Financial Statements 2020 are available to download.

  • Published

    25 March 2021

Document Page

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Log on to Get on

A summary of free learning - book summaries, video talks, podcasts, publications, qualifications, webinars - compiled by the IPA Professional Development team and available to all your people which...

  • Published

    25 March 2021

Video

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IPA President's Agenda: Julian Douglas

VCCP's Julian Douglas delivers his inaugural speech as IPA President, outlining his 10x: Accelerate Opportunity agenda to turboboost the industry.

  • Published

    25 March 2021

Document Page

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ASA Influencer findings

The results of the ASA’s monitoring exercise of influencers on Instagram show disappointing levels of compliance with the ad rules.

  • Published

    24 March 2021

Document Page

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DCMS/PWC Report – Digital opportunities and harms

A report commissioned by DCMS from PWC to look at the harms and opportunities associated with digital technologies.

  • Published

    24 March 2021

Document Page

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Digital Regulation Co-operation Forum

The DRCF, comprising the CMA, ICO and Ofcom, have published their work plan for 2021/22.

  • Published

    24 March 2021

Document Page

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Employment template: Contract of Employment

Template contract of employment prepared, together with the IPA, by the Employment team at the law firm, Lewis Silkin. It takes account of updated regulations regarding statements of employment...

  • Published

    24 March 2021

Video

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Do I Have the Skills to be Creative?

Central St Martins' Clare Hedin joins the IPA Training forum for a session on the creative process and environmental issues that enhance or diminish our creativity.

  • Published

    24 March 2021

Blog

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Our roadmap towards a fairer future

A guideline for agencies to follow no matter where they are on their diversity and inclusion journey.

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IPA

24th March 2021