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News
The IPA has launched a new mentoring offering to help retain and develop the careers of its agency employees and to help grow their businesses. It is based uniquely on mentees ‘pitching’ their need...
Published
6 July 2022
UK marketers estimate that over a quarter of their marketing budget is wasted on poor briefs and misdirected work. This is just one of the arresting new stats from BetterBriefs who have released...
A new white paper, Partnering for Growth, commissioned by the IPA outlines the key characteristics and contexts that can create long-term, mutually sustainable client/agency relationships.
The secrets of business success lie in a deep understanding of humanity, in drawing on available resources to fuel this competitive advantage - including through mentoring, and in personal brand...
Document Page
This new guide, co-authored by BetterBriefs and Mark Ritson in partnership with the IPA, is a practical tool to help marketers write better briefs for agencies.
Video
This IPA Training Forum session features presentations of varied projects from the perspective of wellbeing. Speakers include Kim Palmer and Katie Lee from the Clementine App, Joe Ryle from the 4...
29 June 2022
An exclusive overview of the top-line results and insights from the very latest TouchPoints Daily Life looking at two waves of data and exploring the effect of seasonality for the first time.
28 June 2022
The number of adults saying they are coping on their current salary has fallen 5.5% since pre-2020 lockdown, with only half of young adults and just under two-thirds of women saying they are coping...
IPA agencies enjoyed a successful Cannes Lions 2022, with 14 agencies picking up a combined 50 awards (including joint entries) across the festival. This includes four Grand Prix, one Titanium,...
27 June 2022
A brief explanation for agencies on why we’ve updated the data protection clauses for creative framework agreements and how to use them.
23 June 2022
Project Plus version – a creative services framework agreement between agencies and clients, for project-based appointments. Updated June 2022 (Data Protection Update).
Retainer Plus version - a creative services framework agreement between agencies and clients, for retainer-based appointments. Last updated in June 2022 (Data Protection Update)
Blog
Data2Decisions' Stuart Heppenstall unpacks why bigger budgets can mean great returns on investment, and more new learning from the Advertising Research Community database.
Stuart Heppenstall
23rd June 2022
As the business landscape changes, so too must the joint ISBA/IPA Client/Agency model terms – Creative Services Framework Agreement (CSFA) - a useful tool for agencies and advertisers to use when...
This document is intended to assist Clients and Agencies in meeting their obligations under UK (and EU) data protection law when an Agency processes personal data (as a processor) on behalf of a...
Craft Media, IMA-HOME, M&C Saatchi Performance UK, Octagon UK, Plug Media, Raw London and Recipe Media have been elected into IPA membership.
DCMS sets out potential proposals on data reform to be included in the Data Reform Bill.
22 June 2022
As the countdown begins for applications to the IPA Production Essentials Certificate, Kim Knowlton, the course tutor, provides some insight into the essential knowledge required of modern-day...
Kim Knowlton
22nd June 2022
ABC releases audited data for media buyers, planners and owners to use when trading print, digital and event advertising. The IPA has partnered with ABC to give its members free membership to ABC,...
21 June 2022
Havas UK's Ari Humirang explains why we all need to play our part in making sure that everyone can be in a work environment where they can be safe and away from negative judgement.
Ari Humirang
21st June 2022
The research will be unveiled at the 2022 IPA Business Growth Conference on Wednesday 6 July. The report takes a long and broad view on achieving growth and enables agencies to get it right.
Commonwealth Games Ad Update | ASA Intermediary and Platform Principles pilot – request for help | Government publishes Digital Strategy | Opposition day debate on Channel 4 Privatisation | DCMS...
17 June 2022
The IPA is expanding access to its award-winning advertising qualifications programme through a partnership with the Association of Advertising and Marketing Singapore (AAMS).
9 June 2022
IPA Director General Paul Bainsfair has warned of agencies inevitably having to increase their prices in light of prevailing inflation levels.
Entries span local, regional and global campaigns representing a variety of sectors from FMCG and media to Government.
The IPA has submitted a response to the government’s Online Advertising Programme consultation (OAP).
8 June 2022
Online Advertising Programme consultation| ASA Intermediary and Platform Principles pilot launches| Environmental Claims
7 June 2022
A holistic guide to the implications of fertility treatment in the workplace. It covers the legal perspective, such as time off and when an employee is deemed pregnant during fertility treatment....
Find out how to meet the challenge of growing business in a way that’s sustainable. And meet Steven Bartlett and Dharshini David in the process at the 2022 IPA Business Growth Conference.
With 25,000,000+ UK consumers aged 50+, Let’s Talk Ageing's Graeme McKenzie argues it’s now time to embrace this highly complex and diverse audience. By segmenting the 50+ audience into specific...
Graeme McKenzie
6th June 2022
The IPA Speaker's Cup challenges people to speak passionately and persuasively on their feet without relying on PowerPoint. The winner, Lee Mabey, from Dentsu, focused on the issues of classicism.
30 May 2022
This case study examines how The IPA & Relative Insight applied comparative natural language processing technology to identify audience insights in big qual data gathered over a 12-month period....
27 May 2022
