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Blog
Why is it time to move beyond legacy media classifications? Monica Majumdar, Director of Client Strategy at Reach, argues that planners should focus instead on how audiences experience content.
Monica Majumdar
28th September 2026
Andy Fraser explores why a brand's identity can no longer be held together by subjective human judgement alone – and therefore we must stop treating governance as a craft and start managing it with...
Andy Fraser
23rd September 2026
Alex Acosta explores why the brands that win make the Michelangelo bet: commissioning work that shouldn’t be possible and protecting it long enough to become inevitable. Meanwhile, the rest...
Alex Acosta
A brand's true place in business is to act as a compass, and by adopting this role, brands can have a greater positive impact on organic growth, provided four essential conditions are met.
Ben Thompson
Bryan Hogg argues that in a brand landscape that is increasingly losing its meaning, brands should embrace the art of being selfish if they want to return to playing a crucial role in the shaping...
Bryan Hogg
Hemal Gill explores how the advertising industry is experiencing an ambiguous loss and why the path forward is not to fix it, but to stand within it, generate light from the inside out, and build...
Hemal Gill
Jack Stanley argues that the industry is at a moment in history where choice is being forced and that the brands that will define the next century will be those that recognise this and make the...
Jack Stanley
Julian Roberts argues that the advertising industry has stopped asking what brands believe and instead is asking where brands can appear - caught in the spectacle trap without realising that it is...
Julian Roberts
Kally Boshnakova makes the case for imperfection and explains why the brands that embrace it will carry the future of brand building.
Kally Boshnakova
Olivia Collins argues that brands can learn lessons from dating on how to attract – and build relationships – with their consumers.
Olivia Collins
Thomas Soares argues that it's harder than ever to be a truly good brand and that the brands that play into their pantomime villain status will be the ones that get ahead.
Thomas Soares
Tom Moloney explains what brands can learn from comedians to help them find a voice, deepen their identity, and set off on the path to becoming an enduring ‘Headliner’.
Tom Moloney
Rachel Porter argues that advertising, left unchecked, destroys the ecosystems it once sustained and that the brands that survive will be the ones that learn to forecast the oncoming disaster.
Rachel Porter
Video
The next generation of leaders steps forward to share bold, personal points of view on issues that matter within advertising.
Published
23 September 2026
News
'Polyphonic' and 'imperfect' brands hold the key to advertising’s future success alongside preventing advertising from destroying its own media ecosystems
Page
Brompton's journey to becoming Britain's biggest bike manufacturer and what bicycle design can teach us about marketing.
Sam Collenette argues why we should embrace a polyphonic approach to brand planning, moving beyond a single, monolithic brand voice to a coherent ecosystem that designs for multiple voices,...
Sam Collenette
Dan Holt explains why in a world of abundant media and AI-mediated choice, passive visibility decays quickly. Brands without coherent human evidence risk being flattened; brands that build like...
Dan Holt
Document Page
On 14 May 2026, the government introduced the Sporting Events Bill, which aims to ensure that the UK is an attractive host country for major international sporting events and proposes to create a...
22 September 2026
In this virtual Training Forum session, Helen Jackson explores one of the most significant shifts in a professional career: moving from being a capable team member to becoming an effective leader.
Stitchy London and Vector Media were elected into IPA membership at its quarterly Council meeting on Thursday, 17 September.
18 September 2026
Farhann Cachra, Commercial Strategy Director, Global, explores how, despite increasingly fragmented and personalised media consumption, audiences continue to seek shared experiences, trusted media...
Farhann Cachra
17th September 2026
How can employers identify potential rather than privilege when recruiting early-career talent? Laura Boyle, Head of Emerging Talent at Publicis Groupe UK, shares what they learned from moving...
Laura Boyle
Emily Crabtree and Patrick Ryan explore the 'age of more' and how to drive sustainable growth for the agency and the client.
16 September 2026
IPA Director of Public Affairs Richard Casofsky has called on policymakers to assess whether the current measures are delivering their intended objectives and fully understand the potential impact...
15 September 2026
Tesco's Murray Bisschop explains why the agencies making the strongest commitment to learning are the ones building stronger businesses as a result.
Murray Bisschop
15th September 2026
At October's IPA Effectiveness Conference, we are bringing together leaders from across the industry to unpack what the rise of LLMs and zero-click search means for how your brand is discovered and...
Catch up on sessions from the IPA Media Planning and Strategy Summit and hear from some of the industry's top media planners and strategists on the trends, challenges and opportunities shaping the...
10 September 2026
Chen Cui was awarded a distinction for this Advanced Certificate in Communications Planning essay explaining why planners should act as the glue across an agency if you want to establish an...
Chen Cui
10th September 2026
The tale of Odysseus trying to steer a course home through distractions, temptations and the unknown offers insights for contemporary marketers, says Samira Brophy, Senior Creative Excellence...
Samira Brophy
9th September 2026
Felipe Moulin explores what marketers in both countries have in common and what they could learn from each other about how to make the most effective work.
Felipe Moulin
Cressida Holmes-Smith, CEO of Lucky Generals and Chair of the IPA Effectiveness Leadership Group, argues that effectiveness is about far more than measurement by exploring why leaders have a vital...
Cressida Holmes-Smith
