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Knowledge Centre

Find publications, guides, reports, articles, videos, podcasts and more on all aspects of advertising

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News

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Four key entry-level talent updates

An overview of pressing apprenticeship and entry-level talent issues for agencies.

  • Published

    18 October 2021

News

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One third of marketing budgets could be wasted

In collaboration with research partner Flood + Partners, the BetterBriefs Project initiated by leading Australian strategists Matt Davies and Pieter-Paul von Weiler, reveals the staggering and...

  • Published

    13 October 2021

News

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Online advertising is not the enemy of effectiveness

Online deserves its place in the media mix. This is one of the key findings of the new Advertising Research Community (ARC) project, that comprises a database of non-awarded campaigns.

  • Published

    13 October 2021

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2021 Marketing Effectiveness Culture Report

The aim of the IPA Effectiveness Culture Monitor, supported by ISBA, is to provide a practical...

By Nick Milne

Non Members: Free

Members: Free

Details

News

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5 key questions to start your marketing effectiveness journey

When it comes to building a marketing effectiveness roadmap, where should an agency or client start?

  • Published

    12 October 2021

News

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Peter Field makes strong case for potential power of brand purpose campaigns

New analysis of the IPA Databank show blanket criticisms of brand purpose advertising are unjustified.

  • Published

    12 October 2021

News

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Share of Search represents 83% of a brand’s Share of Market on average

The new findings from the cross-industry IPA Share of Search think tank data were presented by James Hankins at IPA EffWorks Global 2021.

  • Published

    12 October 2021

News

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Enders Analysis/IPA report reveals new rules of engagement for marketers

‘Living with the Pandemic in October 2021’, analyses the economic and structural changes relevant to consumer behaviour at this stage of the COVID-19 journey.

  • Published

    12 October 2021

News

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Look out! Advertising’s effectiveness problem is staring us in the face

Orlando Wood's 'Look Out' provides evidence, guidance and inspiration to help grow brands in a technologically-disrupted world.

  • Published

    12 October 2021

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Look out

The advertising guide for a world that's turning inwards. Digital acceleration will make brand...

By Orlando Wood

Non Members: £55.00

Members: £40.00

Details

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Living with the Pandemic in October 2021

An internationally respected team of economists, Enders analysis has worked with the IPA and our...

By Enders Analysis

Non Members: Free

Members: Free

Details

Document Page

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Consultation on Changes to the Law for Flexible Working Requests

A summary of and comment on the Government’s recently launched consultation on changing and extending the law relating to flexible working requests.

  • Published

    5 October 2021

Video

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Stepping into the Spotlight

Stepping into the Spotlight features inspirational women from across the creative industries and coaching on issues that women face in their careers.

  • Published

    4 October 2021

Video

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Stepping into the Spotlight: Fashion

The role of women and diversity in the fashion industry and what adland can learn from it.

  • Published

    1 October 2021

Video

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Stepping into the Spotlight: timeTo

Kerry Glazer and Pippa Glucklich talk timeTo, sexual harassment training, and why everyone needs to sign up.

  • Published

    1 October 2021

Document Page

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Greenwashing - CMA Issues Green Claims Code

The CMA calls time on misleading environmental claims.

  • Published

    30 September 2021

News

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What to expect at EffWorks Global 2021

EffWorks Global 2021 is fast approaching, but what should you be keeping an eye out for during the hybrid in-person/virtual conference?

  • Published

    29 September 2021

Video

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OOH Creativity Showcase

Our series of webinars examining the strengths of OOH, how data can be utilised, and a look at emerging OOH opportunities.

  • Published

    29 September 2021

Document Page

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The Autumn Employment Law Landscape

An update on some key points to consider in relation to the pandemic and returning to the office, as well as an overview of other employment law developments on the horizon to watch out for.

  • Published

    22 September 2021

Page

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Pricing for Success Online Tool

We have devised this simple online tool that enables agencies to define when and how to introduce new pricing models and move into more innovative solutions.

  • Published

    20 September 2021

News

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Eight agencies join IPA membership

Big Brand Ideas, Bicycle London, Breaks Agency, Digital Fuel Performance, MATTA Global Ltd, SmartResponse Media, Truant London and TwentyFirstCenturyBrand were elected into IPA membership at its...

  • Published

    20 September 2021

News

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New IPA chief seeks Greta Thunbergs of Scottish adland

New IPA Chair for Scotland, David Shearer is on the hunt for the Greta Thunbergs of adland to help guide the Scottish advertising industry’s approach to sustainability.

  • Published

    16 September 2021

News

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New IPA survey reveals industry’s marketing effectiveness levels

Industry’s marketing effectiveness culture is healthy but roadmaps are key to unlocking further growth, according to new IPA agency-brand survey.

  • Published

    16 September 2021

News

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19 agencies achieve IPA Effectiveness Accreditation 2021-23

The inaugural list of agencies that have achieved IPA Effectiveness Accreditation who are leading the way in effectiveness from the agency side.

  • Published

    16 September 2021

News

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EffWorks Global 2021: Four days of unrivalled research and insight

Make your marketing even more effective by tuning into EffWorks Global 2021 from 12-15 October.

  • Published

    15 September 2021

Video

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The benefits of Myers-Briggs profiling for your team

Tanya Whitehead joins the IPA Training Fourm for an all-round introduction to the Myers Briggs (MBTI) tool and how it can be used to support personal and team development, and promote diversity of...

  • Published

    15 September 2021

Blog

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Inclusion: as easy as ABC

IPA President Julian Douglas spoke at MediaLink Great Expectations 2021, delivering his blueprint for inclusion in the industry.

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Julian Douglas

15th September 2021

News

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IPA firmly supports ongoing public ownership of Channel 4

IPA Director General Paul Bainsfair has outlined why the IPA sees 'no upside but significant downside' to any privatisation of Channel 4.

  • Published

    14 September 2021

Video

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The Role of a Music Supervisor

An explanation of who the UK & European Guild of Music Supervisors (GMS) are, what they do, and look at the importance and effectiveness of music supervisors in production.

  • Published

    10 September 2021

Page

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Long-term brand-building advertising starts offline

We've more and more evidence that successful customer journeys are shaped offline.

  • Published

    9 September 2021

Blog

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Warming people up for a return to the gym

Forever Beta's Jesper Norgaard, explores how behavioural economics could be used to encourage people to return to gyms as part of the IPA's Advanced Behavioural Economics course.

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Jesper Norgaard

6th September 2021

Blog

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What makes a good leader?

Rock Kitchen Harris' Will Jones channels Shackleton and explores what good leadership looks like in this essay from the 2020 IPA Advanced Leadership and Delegation course.

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Will Jones

6th September 2021