IPA | Knowledge Centre

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Crown Commercial Service Q&A Jan 2021

A set of FAQs from CCS on the new Campaign Solutions 2 and Communications Marketplace opportunities for agencies.

Published

14 January 2021

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Crown Commercial Service slides Jan 2021

A CCS presentation explaining the new Campaign Solutions 2 and Communications Marketplace opportunities for agencies.

Published

14 January 2021

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Legal Update 15 January 2021

Response to HFSS online ad ban consultation | New HFSS promotions consultation | Gambling consultations | Crown Commercial Service – new agency frameworks | Nutrition and Health Claims – new...

Published

14 January 2021

News

IPA celebrates industry greats in 2021 New Year Honours

Annette King, Mark Read, Trevor Robinson OBE, Nigel Vaz, and Michael Wall are awarded FIPA (Fellow of the IPA) status.

Published

13 January 2021

News

Get to know our new members - January 2021

A Q&A with some of the newest members of the IPA community, who all joined in December 2020.

Published

13 January 2021

Video

The Importance of Inclusion and Diversity

Roxanne Hobbs and Leila Siddiqi discuss our new qualification, The Diversity & Inclusion Essentials Certificate,

Published

13 January 2021

Video

IPA President's Reception 2021

The event has been postponed. We are looking to reschedule for Thursday 21 January. We will provide full details nearer the time.

Published

13 January 2021

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Covid Testing for Productions

Information regarding Covid testing on productions.

Published

12 January 2021

News

IPA launches new diversity and inclusion qualification

The Diversity & Inclusion Essentials Certificate will ensure that everyone can contribute to a more diverse and inclusive workplace.

Published

11 January 2021

Blog

Should hospitality brands invest in advertising during COVID?

SEMA4's Olivia Cox looks at the challenges facing a multinational hotel brand as a part of the IPA Advanced Certificate in Communications Planning.

Olivia Cox

11th January 2021

Blog

Is managing channels the most important aspect of effective comms planning?

McCann Worldgroup's Danielle Henley explores the significance of managing channels and creating an ecosystem in brand communications planning.

Danielle Henley

11th January 2021

News

RESET 2021 agenda revealed

Secretary of State for Digital, Culture, Media and Sport, Oliver Dowden CBE, headlines our first industry event as a tripartite.

Published

11 January 2021

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Coronavirus Pandemic – Planning for 2021

This note takes stock of the current pandemic landscape, provides a reminder of some of the key points from our 2020 employment guidance and considers what agency employers can do to plan for 2021.

Published

7 January 2021

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Template furlough leave agreement letter

For an employer’s use when agreeing furlough leave arrangements with employees under the Government’s Coronavirus Job Retention Scheme (CJRS).

Published

7 January 2021

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IPA Council Elections 2021

This page provides an overview of the role and make-up of the IPA Council and the procedure and timings for this year’s elections.

Published

7 January 2021

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Legal Update January 2021

Published

6 January 2021

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National Lockdown in the UK - Summary of Government Guidance

On Monday, 4 January, the Prime Minister announced a further national lockdown in England. We provide a summary of government guidance as relevant to agencies.

Published

5 January 2021

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Joint IPA, IAB, and ISBA response to Government consultation on HFSS online ad ban

In an unusual move, the IPA, ISBA and the IAB joined forces to respond to this government consultation together.

Published

4 January 2021

News

Take the Effectiveness Escape Room challenge....

Use your knowledge of the 2020 IPA Effectiveness Awards to make it out of the locked room.

Published

23 December 2020

Black History Month (Survey Chart Pack)

A survey undertaken in November 2020 looking at the desire to see brands support Black History...

Non Members: £50.00

Members: Free

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News

IPA survey reveals desire to see brands support Black History Month

76% of young ethnic minority Brits want to see brands openly show support for Black History Month.

Published

17 December 2020

News

New research reveals fan concerns as crowds return to football stadiums

Over a third of fans expect to struggle to get tickets due to the high demand when full crowds can return.

Published

10 December 2020

Match Day Reports: Open Goal

How will match day experiences change in the future and where do opportunities lie for brands,...

Non Members: Free

Members: Free

Details

News

Female Frontiers – Celebrating women leading the way

After an extraordinarily challenging year for everyone working in marketing, advertising, media and tech during the Covid-19 pandemic, the IPA is delighted to be the Media Partner for Campaign’s...

Published

9 December 2020

News

New Commercial Arts, Open Partners and Wonderhood Studios join IPA membership

The IPA are pleased to announce that New Commercial Arts, Open Partners and Wonderhood Studios were elected into IPA membership at its quarterly council meeting on 3 December.

Published

9 December 2020

Blog

When’s the best time to plant a tree?

IPA Director General Paul Bainsfair looks back on our year in advertising and picks out the core lessons for the industry to keep front of mind.

Paul Bainsfair

9th December 2020

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Pricing for Success Workshop with Alchemists

Agencies should expand their thinking when it comes to pricing their services and products and looks to build truly effective commercial relationships with their clients.

Published

8 December 2020

Blog

How 5G will supercharge a new digital revolution

TPA's Tom Robertshaw explores the opportunities and challenges facing advertisers following the introduction of 5G technology as part of the IPA Advanced Certificate in Communications Planning.

Tom Robertshaw

8th December 2020

Blog

Developing a post-COVID budgeting methodology

Havas Media Group's Olivia Dotzek looks at the issues that strategists will face in a post-COVID world as part of the IPA Advanced Certificate in Communications Planning.