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News

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“Go for Gold” urges new IPA England & Wales Chair

Michelle Wright, Company Director at agency Gough Bailey Wright, delivers her agenda as new Chair of England and Wales and urges every individual and agency to engage with the IPA CPD programme.

  • Published

    14 November 2019

News

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Stevie to put Spring into IPA Effectiveness Awards judging

Stevie Spring CBE will be Chairman of Judges for the IPA Effectiveness Awards 2020.

  • Published

    14 November 2019

Blog

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Why McDonald's are just lovin' marketing's 7 Ps

Ben Harris' Distinction essay from the Foundation Certificate detailing how McDonald's apply the 7 Ps of marketing.

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Ben Harris

11th November 2019

News

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TI Media tops IPA Digital Media Owner Autumn Survey

Agencies have named TI Media (formerly Time Inc.) as the best overall media owner to work with for the second survey in a row.

  • Published

    8 November 2019

Document Page

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Digital Media Owners Survey - Autumn 2019

The results of the IPA’s Autumn 2019 Online Media Owner Survey. The purpose of the survey is to keep agencies informed on which media owners suppliers deliver the highest levels of service and...

  • Published

    8 November 2019

Blog

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Joshua Graff: What makes him tick?

The iList judge and UK Country Manager & VP EMEA & LATAM at LinkedIn shares insights on the things he cares about - the terms "holistic" and "taking it offline" don't feature.

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IPA

7th November 2019

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IPA supports ISBA UK Cross Media Measurement initiative

IPA Director of Media Research, Belinda Beeftink, has broadly welcomed ISBA's UK Cross Media Measurement programme, Origin.

  • Published

    7 November 2019

News

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IPA launches iList to champion inclusivity

The initiative will galvanise the industry into becoming a more inclusive, diverse place to work and celebrate the role models who are driving this change.

  • Published

    5 November 2019

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iList

The IPA believes a more diverse and a more inclusive advertising industry is a better, healthier one. That’s why we’re teaming up with Unilever to create the iList. A celebration of industry role models who are driving this change.

  • Published

    4 November 2019

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Audience Profile: Tradespeople

Beyond the white van man stereotypes, who are the tradespeople of today?

Non Members: £150.00

Members: Free

Details

Document Page

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Legal Update 31 October 2019

Cyber attacks , changes to YouTube treatment of children's personal data , CAP Call for Evidence on Children’s Recognition of Online Ads

  • Published

    31 October 2019

Page

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HeANDShe X Token Man - Masculinity in the Workplace

We're on a mission to redefine the notion of ‘male hero’. In an afternoon of live discussion, debate and exploration we will collectively re-define a new, modern masculinity and celebrate the benefits of this for a happier, more fulfilling and inclusive workplace.

  • Published

    31 October 2019

News

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IPA reacts to Twitter’s political ad ban

IPA Director General Paul Bainsfair has called on other online platforms to commit to political ad register or consider following Twitter’s political ad ban.

  • Published

    31 October 2019

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Thank you for applying

Thank you for applying

  • Published

    29 October 2019

Document Page

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IPA Insight Infographic: Smartphones

How many minutes a day do we spend on our phones and what are we doing on them?

  • Published

    29 October 2019

Blog

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Creativity - Advertising's magic dust

M&C Saatchi's Jamie Roston earned a Distinction on this IPA Foundation Certificate question, looking at the importance of creativity.

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Jamie Roston

29th October 2019

News

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UK Advertising signs MoU in China

UK representatives will discuss globalisation of brands and developing best practice advertising skills at the China International Advertising Festival (CIAF).

  • Published

    25 October 2019

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Manifesto

IPA Manifesto

  • Published

    24 October 2019

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IPA and FT launch campaign to improve brand understanding

The campaign will help business leaders better understand brand building and focus more investment in long-term branding.

  • Published

    24 October 2019

Document Page

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A Slice of Lemon.

This white paper mixes some of the charts of the book "Lemon." by Orlando Wood with a written summary for a digest of the key points.

  • Published

    23 October 2019

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About Learning and Continuous Professional Development

Agencies need to attract the best and brightest and continually nurture people's skills to keep up with the changing market. That's why we champion learning and development. Through our Continuous Professional Development (CPD) learning programme we help you not only meet your client's needs but...

  • Published

    21 October 2019

News

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IPA offers agencies 50% discount on Little Black Book membership

The IPA has partnered with LBBOnline to offer members an initial 50% and ongoing 10% discount.

  • Published

    17 October 2019

News

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UK companies cut marketing budgets for first time in seven years

UK marketers recorded a slight reduction to spending availability in Q3 2019 amid heightened economic and political uncertainty.

  • Published

    17 October 2019

Blog

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Q3 2019 Bellwether Report - Industry Reaction

Marketing budgets were cut for the first time in seven years. Here's how the industry reacted.

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IPA

17th October 2019

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Q3 2019 Bellwether Report

The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...

Non Members: £140.00

Members: £99.00

Details

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CPD Accreditation Support and Resources

Accreditation is the yardstick by which the UK’s best agencies want to be measured. It helps equip our members to succeed in the toughest economic times in living memory.

  • Published

    16 October 2019

Blog

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The perfect blend of art and science

PHD's Ben Thomas looks at the role of the Maths Men (and Women) and Mad Men (and Women) in adland's future as a part of the IPA Foundation Certificate.

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Ben Thomas

16th October 2019

Document Page

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Junior Advertising Creative Occupational Proposal

A wide range of agency creatives, planners, client service plus learning and development specialists have come together to start the process of producing a Junior Advertising Creative Apprentice...

  • Published

    15 October 2019

News

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IPA publishes Lemon

A repair manual to reverse the crisis in creative effectiveness. Orlando Wood's new book breaks down why the advertising brain has turned sour.

  • Published

    15 October 2019

News

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IPA launches new effectiveness offering

New effectiveness initiatives are announced during EffWeek 2019, along with the launch of the IPA Effectiveness Awards 2020.

  • Published

    15 October 2019

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Effectiveness Accreditation

IPA Effectiveness Accreditation is a free annual endorsement that your agency culture is dedicated to business effectiveness. It can turn what you already do into a competitive advantage for attracting clients and talent.

  • Published

    14 October 2019

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Effectiveness

At the IPA we believe that the most successful agencies and clients make effectiveness integral to their cultures. We encourage the growth of marketing effectiveness by improving decision-making, collaboration and working practices across the advertising and marketing industries.

  • Published

    14 October 2019