Knowledge Centre

IPA TouchPoints Perspective: Home Workers

The IPA's report into the profile, behaviours and attitudes of Home Workers.

Homeworkers more focused and less bored than office workers

A new IPA TouchPoints report highlights the profile, behaviours and media consumption of home workers.

TouchPoints Infographic: Home Workers

A look at the IPA's report into the profile, behaviours and attitudes of Home Workers.

AdLeader Newsletter

Our latest newsletters with a round-up of news, opinion, events and learning from the Institute of Practitioners in Advertising.

AdLeader Newsletter 8 April 2020

Peter Field’s seven lessons for advertising during this downturn I IPA makes a range of publications free to members I Which brands are getting their Coronavirus advertising right?

AdLeader Newsletter 1 April 2020

Adapting to new market realities I IPA directors answer your questions I Ten tips on making new business a success when working remotely

AdLeader Newsletter 25 March 2020

Actions to survive the crisis I How to keep the production industry going I Government COVID-19 Job Retention Scheme

AdLeader Newsletter 18 March 2020

IPA advice, services and free reports during COVID-19 outbreak I Eight bold brand purpose principles I Hulbert to chair Effectiveness Leadership Group

Coronavirus Job Retention Scheme (furlough) – update

The IPA Legal team has updated the CJRS FAQs and is continuing to press government for answers as to what employees need to do or cease to do while on furlough.

Five ways to boost your team's bounce

Amazing If's Sarah Ellis outlines five key ways to keep your team motivated during the Coronavirus outbreak.

DCMS Call for Evidence into Online Advertising

In light of the current extraordinary circumstances, DCMS has decided to extend the deadline for responding to its Call for Evidence into Online Advertising until 4 May.

IPA Insight Infographic: Living in Lockdown

How has our behaviour changed during the Coronavirus crisis?

Peter Field’s seven lessons for advertising during a recession

‘How will we weather this downturn to emerge stronger?’ asks Peter Field.

Coronavirus Business Interruption Loan Scheme (CBILS)

CBILS is a scheme run by the British Business Bank to provide accredited lenders with a partial guarantee against loans made to agencies (and other businesses) provided certain conditions are met.

IPA makes training courses, qualifications and exams free

The IPA is making its entire training suite of courses, qualifications and exams free for IPA members for six months.

Advertising in the Time of Coronavirus

Which brands are getting their Coronavirus advertising right? Creatives give their takes on the best campaigns in recent weeks.

Get to know our new members

A Q&A with some of the newest members of the IPA community. Acne, Anything is Possbile, Armadillo, Billion Dollar Boy, Hitch, Storycatchers, and Vivid all joined IPA memerbship recently. Here, we...

Council Booklet - March 2020

Special T&Cs - IPA Covid-19 Free Learning Scheme

Coronavirus Job Retention Scheme FAQs v2

Updated FAQs about the Coronavirus Job Retention Scheme, following the publication of government guidance for both employers and employees.

Template furlough leave agreement letter

This is for use when seeking an employee/PAYE worker’s consent to being put on furlough leave under the Government’s Coronavirus Job Retention Scheme.

Ten tips for New Business success

While New Business can be the most exciting and rewarding part of agency life, it can also be the most daunting. Being able to perform new business remotely is a fundamental skill especially in...

IPA announces 2020 Summer Honours

The IPA has honoured 15 industry practitioners in recognition of their exceptional and prolonged contribution to the IPA in its annual Summer Honours.

Coronavirus - Wrongful trading rules to be suspended

On Saturday, 28 March, Business Secretary, Alok Sharma, announced a temporary suspension of the wrongful trading rules under the Insolvency Act 1986.

Adapting to new market realities

IPA Director General Paul Bainsfair gives his take on how brands should think about advertising during and post COVID-19.

Deferral of VAT payments due to coronavirus (COVID-19)

Deferral of VAT payments due to coronavirus (COVID-19)Who is eligible, how to apply, what the IPA itself has done and other questions answered in relation to the deferral of VAT payments due to the...

EffWorks Conference 2020

Together we'll explore the building blocks of marketing effectiveness. This is an essential event for anyone with a stake in the success of marketing campaigns.

How to manage your team remotely

IPA CPD Consultant Gwyn March gives her top tips for keeping your team motivated and running smoothly while working from home.