Knowledge Centre

Young adults dream of green Christmas reveals IPA survey

Fifty-six per cent of 18-24s plan to be more sustainable this Christmas according to a new IPA survey.

Unticking the box

How to 'untick the box' on ethnicity, sexuality, gender, age and disability by realising that diversity is a majority issue, not for individual minorities to solve alone.

Creating a successful multicultural marketing division

Why Omnicom Media Group's multicultural marketing division changed their approach and the success it has brought.

How can technology help diversity

What will the future look like in 2030 from a diversity and inclusion point of view?

Making marketing education fit for the future

Is marketing education preparing young talent properly for the future of our industry? Armadillo's Chris Thurling explores the issue and what we can all do to help fix it.

IPA Insight Study Pack 'Return to the Office'

Eighty-nine per-cent of UK employees would be happiest with a fully flexible approach to returning to the office.

What to look out for at EffWorks Global 2021

Take a first look at key themes in the industry’s flagship effectiveness event.

In search of benchmarks for ‘Share of Search’

James Hankins, Strategist, Analyst and Planner, introduces the work of a new think tank aiming to test hypotheses about a key search metric.

How to capture an extra share of the recovery

Independent marketing consultant Robert Brittain looks at faster growth for brands with extra share of voice when markets rebound.

Why hammering the message home won’t work

IPA President Julian Douglas takes inspiration from the Three Lions and their team-building success to challenge the industry to work collaboratively and supercharge creativity.

EACA workshop "The Future of Work"

Free online event on 7 September, 11am, facilitated by Deloitte Consulting. Book your place and join the conversation.

TAG TrustNet

An introduction to TAG TrustNet demonstrating how it successfully uses distributed ledger technology to bring together campaign specific logfiles from multiple programmatic suppliers to create an...

How can we encourage commuters to get on their bikes?

dentsu X's Max Kelvin asks how behavioural economics could be used to increase the numbers of people cycling to work when commuting returns.

Trends to watch and opportunities for growing back better

Pearlfinders' Mike Thorne explores the key takeaways from the the recent IPA Business Growth Conference and what is going on at some of the brands behind the trends.

Legal Update 22 July 2021

ICO opinion on the use of Live Facial Recognition technology | ICO call for views on anonymisation and pseudonymisation | ASA CCTV-style monitoring report | DCMS Plan for Digital Regulation |

Why proving effectiveness is our line of duty

With the industry arguing about the amount of 'purpose' driven creative execution at this year's Cannes Lions, IPA Head of Marketing Strategy asks whether we are losing track of the 'purpose' of...

How to improve our industry's wellbeing

Xavier Rees, Havas London CEO, has made a name for himself as a leader dedicated to diversity. Writing for our publication A Future of Fairness, he outlines how to improve workplace wellbeing.

Restrictions Lift Off Revved up to Roadmap Step 4

Following the lifting of remaining Covid-19 restrictions at Step 4 of the Government’s spring roadmap, we set out the key recommendations in its updates to the Working Safely Guidance.

What the Q2 2021 Bellwether Report means for agencies

Comments from around adland as marketing budgets saw their strongest upward revisions since Q1 2019 with businesses preparing for economic recovery.

UK marketing budgets expand for first time in year and a half

Marketing budgets see strongest upward revisions since Q1 2019 as businesses prepare for economic recovery according to the Q2 2021 IPA Bellwether Report.

Everything you ever wanted to know about returning to the office

HR specialist Mary Budd joins the IPA Training Forum to discuss what needs to be thought about when your agency returns to the office.

IPA Services Directory

The IPA Services Directory 2021 outlines the wide range of services and benefits on offer to members, including: legal, training and qualifications, publications, the Insight centre, awards and...

Restrictions Lift Off and Implications for Returning to Office Working

Following the Government’s 5 July announcement on the lifting of remaining Covid-19 restrictions, this note sets out initial comments on the implications for office working.

Update on Government HFSS Ad Restrictions

The government has published the Health and Care Bill by which the government will progress its restrictions on HFSS advertising.

IPA research indicates ESG could give agencies competitive edge

The research was carried out by Opinium and investigates the role and importance of promoting and demonstrating Environmental, Social and Governance (ESG) values to the marcomms industry.

It's impossible to measure all things equally. And that's a good thing

Are we measuring the right things when it comes to ensuring the effectiveness of our advertising?

IPA teams up with Moore Kingston Smith on Accelerator scheme

The scheme helps support start-up agencies, accelerate the collective pool of agency learning and grow the overall IPA agency community.

IPA Fairness Hub

A practical resource to help agencies make meaningful change in their diversity and inclusion journeys through deep diving into particular areas outlined in our A Future of Fairness roadmap.

Press Office

Brand advertising builds businesses – here’s the proof

Read free reports into how advertising works and the most effective advertising strategies analysing hundreds of winning cases to understand what distinguishes the very best.

How behavioural economics can limit the spread of COVID-19 in offices

What processes could we put in place to help reduce the spread of COVID when offices re-open?