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Find publications, guides, reports, articles, videos, podcasts and more on all aspects of advertising

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News

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IPA expands global training into the Baltic states

The IPA will offer its suite of online learning in the Baltic nations of Estonia, Latvia, and Lithuania through a new partnership with the KOG Institute.

  • Published

    9 July 2020

Video

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Re-imagining Account Handling

Findings of new research that identifies strategies that will renew the strength of the agency and client relationship.

  • Published

    9 July 2020

News

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IPA welcomes new ISBA President Peter Duffy

IPA Director General Paul Bainsfair is looking forward to continuing the positive collaboration with ISBA.

  • Published

    7 July 2020

Document Page

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Template flexible furlough leave agreement letter

For use when agreeing a flexible furlough arrangement between 1 July and 31 October 2020.

  • Published

    6 July 2020

Video

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Rare: Coronavirus Consumer Tracking - Live Sports

Now that sport is starting to return to our screens how have things have changed for fans?

  • Published

    6 July 2020

News

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IPA backs open letter from businesses in support of /together

The IPA have joined industry leaders in signing an open letter of thanks for the NHS' 72nd birthday.

  • Published

    5 July 2020

News

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IPA welcomes CMA recommendations

The IPA has issued its response to the CMA’s report on ‘Online platforms and digital advertising’, published this week.

  • Published

    2 July 2020

Document Page

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Government Coronavirus Guidance July 2020

Government guidance tool on how to reopen your business safely during coronavirus and guidance on coronavirus job retention scheme and flexible furloughing.

  • Published

    1 July 2020

Document Page

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Real Time Bidding Best Practice Principles Webinar - June 2020

Richard Lindsay and Sacha Wilson present a webinar explain the purpose of their recently published Real Time Bidding Best Practice Principles and what agencies need to do in order to comply with them.

  • Published

    1 July 2020

Video

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44 Club: I Don't Agree Book Launch

Did you know you’re likely to have had over 89,000 heated altercations with your closest relations before you reached the age of eight?

  • Published

    1 July 2020

Page

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ARF Insights Studio: Where Has All the Advertising Gone?

Has advertising got weaker over the past 15 years, focusing less on creative and more on performance-based ads?

  • Published

    30 June 2020

Document Page

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IPA Insight Infographic: The Return of the Consumer

How do consumers feel about returning to shops, pubs and restaurants after lockdown? And how many of us are keen to get on flights this summer?

  • Published

    30 June 2020

Video

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IPA iList Inclusion Strategies: Ethnic Diversity

iList finalists discuss ethnic diversity in advertising, with a particular focus on the Black community and how we can make positive change happen faster.

  • Published

    30 June 2020

News

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Industry launches first Creative Apprenticeship programme

A large group of leading agencies, coordinated by the IPA and supported by Creative Pioneers, has developed the first apprenticeship scheme for young creatives, written by agencies for agencies. It...

  • Published

    29 June 2020

Document Page

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Coronavirus – Government Code for Commercial Landlords

The government publishes a new code for commercial landlords and tenants as part of its coronavirus support for businesses.

  • Published

    26 June 2020

Document Page

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Apple announces opt-in consent for tracking

Apple to force app developers to seek opt-in consent for iOS 14 tracking.

  • Published

    26 June 2020

Document Page

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ICO’s Age Appropriate Design Code laid before Parliament

An update on the ICO’s Age Appropriate Design Code.

  • Published

    26 June 2020

Blog

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#PrideInside

What does Pride mean for the LGBTQ+ community and their allies in adland? Outvertising’s Lucy McKillop (she/her) and Mark Runacus MBE (he/him) discuss.

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Outvertising

26th June 2020

Video

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Diversity Matters: Brands in a time of a pandemic

Will how brands behave during this time could determine if you retain or gain new customers once COVID-19 is over?

  • Published

    26 June 2020

Video

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Coronavirus Business Initiatives Update: Insolvency Law and CJRS

The team from Moore Kingston Smith return to discuss the latest developments of the Corporate Governance & Insolvency Bill and Coronavirus Job Retention Scheme.

  • Published

    26 June 2020

Video

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Data Literacy Skills

An online course on data literacy, breaking down how to understand what ‘bad data’ looks like and how to spot and avoid common data interpretation mistakes.

  • Published

    26 June 2020

News

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IPA personal membership available for COVID-19 displaced agency staff

Any employee of an IPA member agency that has been made redundant in 2020 will continue to enjoy the benefits of their personal membership (MIPA) until 30 June 2021.

  • Published

    25 June 2020

Video

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44 Club: The Aspiration Window

Andrew Tenzer and Ian Murray present their research into whether adland really understands mainstream aspirations.

  • Published

    25 June 2020

News

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Get to know our new members

A Q&A with some of the newest members of the IPA community. Mellor & Smith joined IPA membership recently. Here, we get to know our new members.

  • Published

    25 June 2020

News

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IPA comments on Facebook's decision to allow US users to switch off political ads

IPA Director of Media Affairs responds to Facebook's decision to allow users to opt-out of policital ads.

  • Published

    18 June 2020

News

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IPA comments on potential ‘cultural catastrophe’ of creative industries

The IPA has issued its reaction to the Creative Industries Federation research, published today (17 June) and conducted by Oxford Economics, that warns that the UK’s creative industries are on the...

  • Published

    17 June 2020

Video

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CPD Gold Webinar

Advice on how to take the next steps in proving your agency's CPD excellence by submitting for CPD Gold Accreditation.

  • Published

    17 June 2020

Document Page

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Corporate Insolvency and Governance Bill

The government has published a Bill which, if enacted as currently drafted, will make significant changes to insolvency law, affecting suppliers and customers in many industry sectors, including...

  • Published

    16 June 2020

Document Page

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The Final Phases of Furlough-HMRC Guidance on Flexible Furloughing

A note outlining HMRC’s published 12 June guidance on the Coronavirus Job Retention Scheme (CJRS) flexible furlough system, being brought in from 1 July 2020.

  • Published

    16 June 2020

Document Page

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COVID-19 Production Risk Mitigation Plan

This document breaks down the production to identify areas where there is a heightened risk of delay/postponement/cancellation due to COVID-19. To be used when presenting Agency estimate to the...

  • Published

    16 June 2020

Document Page

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Tripartite Production COVID-19 Addendum Guidance

A short guidance note for agencies, explaining their obligations to clients under the Tripartite Production COVID-19 Addendum.

  • Published

    16 June 2020

Document Page

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Tripartite Production COVID-19 Addendum

An addendum agreed by the IPA, ISBA and the APA for use when agencies and production companies are contracting for commercial productions during the COVID-19 pandemic. The addendum explains that,...

  • Published

    16 June 2020